Become Your Own Boss!

Become your own boss! Tips for choosing, starting, and growing your own business Diana Laboy-Rush President/CEO, Portland Wiz Kids

Is there a Mommy Track?

"Working mothers are guinea pigs in a scientific experiment to show that sleep is not necessary to human life."

— Anonymous

Trends of Women Owned Businesses (WOBs)

Numbers growing twice as fast as MOBs

Account for 28 percent of all businesses

Employ 9.2 million people

Contribute $2.38 trillion to US revenue

Why are women starting businesses?

Work/Life Balance

Flexible Schedules

Like what they do

Great Ideas

Answer to themselves

8 Reasons to Start A Business, or at the very least work for yourself

Bored Easily

Like to be In Charge

Persuasive and Inspiring

Like to Optimize Processes

Financial Risk Taker

Risk with Reward over Security

Not easily intimidated by Competition

You have a Great Idea!!

Process of Starting and Growing your Business much like the engineering process Choose Plan Grow

Choosing the right business for you!!

How to choose the right idea intuitive process

Brainstorm for interests, passions, and goals.

Prioritize by your level of commitment

Choose top 3 ideas to explore

Select the 1 that resonates most

How to choose the right idea analytical process

Brainstorm for problems, ideas, and goals

Prioritize by level of pain to society

Choose 3 to analyze for marketability

Select the 1 that seems most viable

Starting your business through careful planning and market analysis

10 Steps to Starting your Own Business source: Business.gov

Research and Plan Your Business

Get Business Assistance and Training

Choose a Business Location

Finance Your Business

Register a Business Name ("Doing Business As")

Determine the Legal Structure of Your Business

Get an Tax Identification Number

Register for State and Local Taxes

Obtain Business Licenses and Permits

Employer Responsibilities

Business Plan Competition The Pain Your Solution Who Cares? How many? How much? Partners? Team Financials Source: 10 Minute Fast Pitch Presentation , SAO, OEN

Start Up Financing

Angel Investors and Venture Capital

Commercial Banks

Small Business Administration

Home Equity Loans

Credit Cards

Equipment Leasing

Growing your business through new and existing customers

Marketing Plan

What Job are you filling?

Problem to be solved?

How do customers solve, now?

Map Competitive Landscape - All

Direct, Indirect, Substitutes

Identify SWOT for All

Identify Research and Purchase Process

Clarify Message and Delivery Strategies

The Problem

Kids waste time with the consumption of media.

Parents want peace of mind, while the kids are being challenged.

“ The M IT of Afterschool and Summer Enrichment programs” Computer Animation with Scratch LEGO Physics Gateway to Engineering for Girls Gizmos and Gadgets: Toy Invention Workshop Metro Wiz Kids inspires and challenges students to design and create through engaging , collaborative , technology activities during out-of-school time

Competition “ The Expert” “ The Guide” “ The Entertainer”

Competitive Landscape Not Good Enough Good Enough Better than Good Enough Excellent

Promotions Plan