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The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
The Secrets of Great Journalism
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The Secrets of Great Journalism

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  • Un calurosos saludo Guido. Gracias por compartir esta presentación.
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  • David, Thanks so much for sharing this! As an academic grant writer it might seem that the fundamentals of journalism would not apply, but research and real facts are my foundation for making the proposal for funding a compelling statement. Your slides are an excellent reminder of all the components needed to 'do it right'!
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  • Transcript

    • 1. The Secretsof Great JournalismDavid Sheets, former newspaper content editor;past-president, St. Louis Pro Chapter,Society of Professional Journalists
    • 2. I know what you’re thinking.
    • 3. I know what you’re thinking.What secrets?There are no secrets to journalism.
    • 4. All you have to do is this:
    • 5. All you have to do is this:Just show up and go to work, right?
    • 6. That’s why so many people today thinkthey can be journalists overnight.
    • 7. That’s why so many people today thinkthey can be journalists overnight.The end result of journalism is obvious.The amount of work required for it is not.
    • 8. So, before considering a career injournalism, consider everything that goesinto doing it ...
    • 9. Goodwriting
    • 10. GoodwritingYou can’t tell a storyor convey a messageunless you do itclearly, concisely.
    • 11. Becoming a good writer requires doinga lot of this ...
    • 12. Becoming a good writer requires doinga lot of this ...
    • 13. Why?
    • 14. Why?Because the only way to know how wordswork is by seeing them in action, in books,magazines, newspapers ... everything.
    • 15. So, if you’re not a reader, but you wanteveryone to respect your writing, get intothe habit of reading.
    • 16. So, if you’re not a reader, but you wanteveryone to respect your writing, get intothe habit of reading.Now.
    • 17. Strongcuriosity
    • 18. StrongcuriosityShow an interest ineverything aroundyou; be nosy.
    • 19. Pay special attention to:
    • 20. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what?
    • 21. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior.
    • 22. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious.
    • 23. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious. The potential for surprise and shock.
    • 24. Of course, the talent of paying attentionrequires that you develop a secondhabit ...
    • 25. The abilityto listen
    • 26. The abilityto listenKeep your ears open,your attentionfocused, and yourmouth shut.
    • 27. Sometimes, that’s a tough thing to do.
    • 28. Sometimes, that’s a tough thing to do.People love to talk at length aboutthemselves; that’s their favorite subject.
    • 29. Sometimes, that’s a tough thing to do.People love to talk at length aboutthemselves; that’s their favorite subject.Listen, anyway. Guide the conversation, ifyou must (‘That’s interesting, but ...’).Somewhere in the middle is the goldendetail you seek.
    • 30. Fearlessresearch
    • 31. FearlessresearchRock-solid, thoroughbackground detailis at the foundationof good journalism.
    • 32. This can be the toughest part of the job:sifting through reams of files and data. Itrequires immense diligence and patience.
    • 33. This can be the toughest part of the job:sifting through reams of files and data. Itrequires immense diligence and patience.It also requires more than a Google search.
    • 34. This can be the toughest part of the job:sifting through reams of files and data. Itrequires immense diligence and patience.It also requires more than a Google search.Get comfortable with sites such as PACER,Pipl, and Portico, and learn how to doadvanced searches on Facebook andLinkedIn.
    • 35. Respect fordeadlines
    • 36. Respect fordeadlinesMeet them, strive tobeat them, but don’tever miss them.
    • 37. Deadlines have many purposes:
    • 38. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks.
    • 39. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend.
    • 40. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend. Managing — They are the easiest tools for bosses to determine whether you’re professional enough for the job of journalism.
    • 41. Miss a deadline or two, or more,and a couple of things could happen:
    • 42. Miss a deadline or two, or more,and a couple of things could happen: You’ll be fired.
    • 43. Miss a deadline or two, or more,and a couple of things could happen: You’ll be fired. You’ll be labeled as untrustworthy, receive only boring assignments, and your input will be ignored no matter its value. (Worse, colleagues may steal your ideas and get all the credit for them.)
    • 44. Strongplanning
    • 45. StrongplanningDon’t just hope thingswill work out. Figureout what to do beforedoing anything.
    • 46. This can be achieved by:
    • 47. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.)
    • 48. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary.
    • 49. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes.
    • 50. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents.
    • 51. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data).
    • 52. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data). Developing good, trustworthy sources.
    • 53. And speaking of sources, it’s crucial thesedays to have ...
    • 54. Social mediaexpertise
    • 55. Social mediaexpertiseBecause networkingis an essentialreporting tool.
    • 56. When I started out, this was all you needed:
    • 57. When I started out, this was all you needed:
    • 58. And one of these:
    • 59. And one of these:
    • 60. Now, all thosethings, andmore, fit intoone of these:
    • 61. Now, all thosethings, andmore, fit intoone of these:
    • 62. In 2008, the phone function becamethe least-used part of a mobile phone.
    • 63. In 2008, the phone function becamethe least-used part of a mobile phone.In 2010, social media became themost-used function.
    • 64. In 2011, social media proved its value asa reporting tool when it was used to breaknews of the Arab Spring uprisings in theMiddle East.
    • 65. In 2011, social media proved its value asa reporting tool when it was used to breaknews of the Arab Spring uprisings in theMiddle East.In 2012, social media outpaced the majormedia in breaking-news coverage of thepresidential election campaign.
    • 66. In 2013, social media may become theonly tool you need to collect and publishthe news.
    • 67. In 2013, social media may become theonly tool you need to collect and publishthe news.So, start using it properly.
    • 68. Build social interaction by:
    • 69. Build social interaction by: Posting regularly
    • 70. Build social interaction by: Posting regularly Creating a content calendar based on interests.
    • 71. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets.
    • 72. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading.
    • 73. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists.
    • 74. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content.
    • 75. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups.
    • 76. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups. Asking for help, advice.
    • 77. When using social media for journalism:
    • 78. When using social media for journalism: Always identify yourself as a journalist.
    • 79. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys.
    • 80. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few.
    • 81. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public.
    • 82. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong.
    • 83. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you.
    • 84. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you. Verify everything.
    • 85. Learn how to verify tweets:
    • 86. Learn how to verify tweets: Check the sender’s Twitter biography.
    • 87. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search.
    • 88. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites.
    • 89. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps.
    • 90. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
    • 91. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
    • 92. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
    • 93. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Be mindful of user context.
    • 94. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Send a direct message. Be mindful of user context.
    • 95. Signs that Facebook account may be fake:
    • 96. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender.
    • 97. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam.
    • 98. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches.
    • 99. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo.
    • 100. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information.
    • 101. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information. Birth dates on Jan. 1, or major holidays.
    • 102. The Secretsof Great JournalismDavid SheetsEmail: dksheets@gmail.com / Facebook: DKSheetsLinkedIn: DKSheets / Twitter: @DKSheets

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