Research

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Research background, approaches to research on Twitter

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Research

  1. 1. David Kamerer, PhD, APR
  2. 2. BA, Iowa MA, Kansas State PhD, Indiana APR
  3. 3.   “ A Comparison of Collegiate and Commercial Online Newspapers,” with Bonnie Bressers and Ron Johnson. College Media Review , Fall 1998.   “ An Investigation of Reader Preference for Electronic Newspapers,” With Jennifer Mueller as first author. Newspaper Research Journal , Vol. 16, No. 3, pp. 2-13 (Summer, 1995).   “ Patterns of Use, Exposure in a Paper's Audiotex System” With Lori Bergen as second author. Newspaper Research Journal , Vol. 16, No. 1, pp. 48-59 (Winter, 1995).   “ Information Gathering Styles in an Interactive Environment: the Influence of Computer Literacy and Technology Use” With Barton K. Wilcox. In Educational Multimedia and Hypermedia Annual , 1994.   “ Factors Mediating Repeat viewing of Television Programs” Southwestern Mass Communication Journal , Vol. 7, No. 1, pp. 73-87 (Spring/Summer 1991).   “ Profiling the Video Disc Adopter: An Exploratory Study,” Southwestern Mass Communication Journal , Vol. 6, No. 2, pp. 64-74 (Fall/Winter 1990).   “ A Quantitative Approach to Resolving Comparative Hearings” Southwestern Mass Communication Journal , Vol. 6, No. 1, pp. 24-33 (Spring/Summer 1990).  
  4. 4. <ul><li>Research in support of: </li></ul><ul><li>Manufacturing </li></ul><ul><li>Envision Conference </li></ul><ul><li>Low Vision Rehabilitation </li></ul><ul><li>Public Education </li></ul><ul><li>“ Accessibility of Daily Online Newspapers” </li></ul>
  5. 5. “ Assessment of foster care and adoption in Kansas” sponsored by Kansas Department of Social and Rehabilitation Services and managed by Kansas Children’s Service League. Consultant to Greteman Group (2004).
  6. 6. PRNeededHere.com DavidKamerer.com/Spoonful
  7. 7. What are you doing?
  8. 9. Grammys
  9. 10. Earthquake: http://tinyurl.com/ 5loszq
  10. 12. Text-based 140 character limit
  11. 13. Open API No financial model Competition
  12. 16. Social networks that matter: Twitter under the microscope by Bernardo A. Huberman, Daniel M. Romero, and Fang Wu First Monday, Volume 14, Number 1 -5 January 2009 http://tinyurl.com/bk4827
  13. 21. In 140 characters or less: Developing, maintaining, and dissolving relationships through microblogging
  14. 22. In 140 characters or less: Developing, maintaining, and dissolving relationships through microblogging
  15. 23. Leveraging interviews from “Twitter Friends” Focus groups at “Tweetups” Survey overlay with larger sample
  16. 24. Election night Inauguration Day
  17. 25. Building relationships Elevating the brand Selling
  18. 30. Most followers Most following
  19. 31. Most prolific
  20. 32. Most likely to reply
  21. 33. Most likely to push to own website
  22. 34. Most likely to push to other website
  23. 35. http://twitter.com/amazondeals http://twitter.com/digital_nomads http://twitter.com/mariosundar
  24. 36. Improved sample C-level executives Interviews/surveys
  25. 37. New knowledge Theory Applied Feeds teaching Supports the profession Leadership
  26. 38. [email_address] www.twitter.com/davidkamerer

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