Pathways at Maplewood Park

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A new branding pathway for Kansas Masonic Home: May 2009

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Pathways at Maplewood Park

  1. 1. Kansas Masonic Home ( A Pathways Presentation) <ul><li>Comm 626 </li></ul><ul><li>Chelsey Lewis </li></ul><ul><li>Nash Herrington </li></ul><ul><li>Mayra Ocampo </li></ul><ul><li>Richi Tanaka </li></ul><ul><li>Jon Lewallen </li></ul>
  2. 2. A brief history <ul><li>Established September 10, 1896. </li></ul><ul><li>For the purpose of “relief of the aged and infirm brother, the protection of the widow and the support and education of the orphan. </li></ul><ul><li>Originally designed for both seniors and children. Now dedicated to seniors. </li></ul><ul><li>Contains four buildings that specialize in different areas which will be referenced later. </li></ul><ul><li>Founded in Masonic tradition. </li></ul>
  3. 3. Current Logo/Mission Statement Current Logo Mission Statement The Kansas Masonic Home represents Kansas Masonry’s finest traditions and philosophies. Our Home’s leadership in providing excellent care is a source of continuing pride for every Mason and Eastern Star. Freely taking the obligation imprinted upon our hearts by the Master of us all, we will bring compassion, dignity and meaning to the lives of those entrusted to our care, and treat each other with those time honored Masonic values held forth as a sacred moral foundation in a turbulent world.
  4. 4. Research <ul><li>Strategy Plan 2009 </li></ul><ul><li>Senior Marketing Assessment (Buckley Group) </li></ul><ul><li>1 st meeting with the staff – Preliminary Discussion </li></ul><ul><li>Two focus groups with Masons </li></ul>
  5. 5. Our Objective <ul><li>Masonic and Home: threatening words </li></ul><ul><li>Overly worded Mission Statement: not easily remembered by staff </li></ul><ul><li>Modernize Kansas Masonic Home brand through new logos and distinguished names for the buildings </li></ul>
  6. 6. Planning Name Prospects --------- The Villas at Kansas Masonic Sweet Abode Pathways Masonic Communities of Kansas Kansas Masonic Village Maplewood Village
  7. 7. Planning:Logo
  8. 8. Planning: Building Names <ul><li>Masonic Towers: Independent Living </li></ul><ul><ul><li>Independence, Freedom, Self </li></ul></ul><ul><li>Manor: Assisted Living </li></ul><ul><ul><li>Vigilance, Helping Hand, Comfort </li></ul></ul><ul><li>Medical Pavillion: Skilled Nursing </li></ul><ul><ul><li>Caring, Support, Warmth </li></ul></ul><ul><li>Special Care Unit: For Alzheimer’s and Dementia </li></ul><ul><ul><li>Tranquility, Dignity </li></ul></ul>
  9. 9. Implementation <ul><li>* The New Name: </li></ul><ul><li>Ours: Pathways at Kansas Masonic </li></ul><ul><li>Theirs: Pathways at Maplewood Park </li></ul><ul><li>* The New Buildings: </li></ul><ul><li>Pathway of Independence: Independent Living </li></ul><ul><li>Pathway of Vitality (Comfort): Assisted Living </li></ul><ul><li>Pathway of Caring: Skilled Nursing Unit </li></ul><ul><li>Pathway of Dignity (Tranquility): Special Care Unit </li></ul><ul><li>(Special) Pathway to Home (Short Term Rehab) </li></ul><ul><li>* The New Colors = Dark Tones </li></ul>New Logo
  10. 11. Evaluation <ul><li>Overall positive direction for client to start with: a few curve balls </li></ul><ul><li>Short Term Rehab Surprise </li></ul><ul><li>Once Pathways at Kansas Masonic, Now Pathways at Maplewood Park </li></ul><ul><li>Website ideas: </li></ul><ul><ul><li>kspathways.com/org, wichitapathways.com/org </li></ul></ul>
  11. 12. THE END…or is it?

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