From the desktop: Google: www. google .com/local/add/businessCenter Yahoo: http://listings.local.yahoo.com/basic.php Bing: https://ssl.bing.com/listings/BusinessSearch.aspx Create/publish/share: Location information • maps • “extended phone book”
Check-in games Your role: Establish your places Monitor reputation Possible promotions/games for engagement Transactions?
Augmented Reality Communication flow: to the handset New variable: presence Layar http://www.youtube.com/watch?v=b64_16K2e08
Looking forward The “splinternet” HTML5 4G/prevalent WiFi Tablets Multi-touch Video
The attention crash “ We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.” - Steve Rubel, Edelman Digital