Inside the social media triangle

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Presented 9/17/2010 to the Kansas Chapter of the Public Relations Society of America

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Inside the social media triangle

  1. 1. Inside the social media triangle David Kamerer, PhD, APR School of Communication Loyola University Chicago
  2. 3. social
  3. 4. 89/2430
  4. 6. New uses: News reader
  5. 7. <ul><li>Make your Facebook page work harder : </li></ul><ul><li>FBML </li></ul><ul><li>Branding </li></ul><ul><li>Analytics </li></ul><ul><ul><li>http://www.ignitesocialmedia.com/top-50-branded-facebook-fans-august-2010-fan-growth-slows/ </li></ul></ul>
  6. 8. Facebook trends: Facebook everywhere (social plugins) Mobile access Privacy pushback
  7. 10. 2. Real time (latency) (information float)
  8. 11. Your early warning system:
  9. 12. Time as a variable: Google Trends Google Realtime Google Instant Search http://www.google.com/realtime
  10. 13. 2. Real time (latency) (information float)
  11. 14. 3. Location Here come the handsets
  12. 18. Mobile trends: Rise of Android Fragmented marketplace Coupons on handset Mobile to IRL Mobile to transactions
  13. 19. <ul><li>Work to do: </li></ul><ul><li>Mobile strategy for web </li></ul><ul><li>Listen in/kick tires </li></ul><ul><li>GOGO strategy </li></ul><ul><li>Don’t worry, be Appy </li></ul>
  14. 20. <ul><li>Work to do: </li></ul><ul><li>Mobile strategy for web </li></ul><ul><li>Listen in/kick tires </li></ul><ul><li>GOGO strategy </li></ul><ul><li>Apps ‘n maps </li></ul>
  15. 21. From the desktop: Google: www. google .com/local/add/businessCenter   Yahoo: http://listings.local.yahoo.com/basic.php   Bing: https://ssl.bing.com/listings/BusinessSearch.aspx Create/publish/share: Location information • maps • “extended phone book”  
  16. 22. Check-in games Your role: Establish your places Monitor reputation Possible promotions/games for engagement Transactions?
  17. 23. Augmented Reality Communication flow: to the handset New variable: presence Layar http://www.youtube.com/watch?v=b64_16K2e08
  18. 24. Looking forward The “splinternet” HTML5 4G/prevalent WiFi Tablets Multi-touch Video
  19. 25. The attention crash “ We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.” - Steve Rubel, Edelman Digital
  20. 26. Technological determinism
  21. 27. Thank you www.davidkamerer.com @davidkamerer
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