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Inside the social media triangle

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Presented 9/17/2010 to the Kansas Chapter of the Public Relations Society of America

Presented 9/17/2010 to the Kansas Chapter of the Public Relations Society of America

Published in: Business
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  • 1. Inside the social media triangle David Kamerer, PhD, APR School of Communication Loyola University Chicago
  • 2.  
  • 3. social
  • 4. 89/2430
  • 5.  
  • 6. New uses: News reader
  • 7.
    • Make your Facebook page work harder :
    • FBML
    • Branding
    • Analytics
      • http://www.ignitesocialmedia.com/top-50-branded-facebook-fans-august-2010-fan-growth-slows/
  • 8. Facebook trends: Facebook everywhere (social plugins) Mobile access Privacy pushback
  • 9.  
  • 10. 2. Real time (latency) (information float)
  • 11. Your early warning system:
  • 12. Time as a variable: Google Trends Google Realtime Google Instant Search http://www.google.com/realtime
  • 13. 2. Real time (latency) (information float)
  • 14. 3. Location Here come the handsets
  • 15.  
  • 16.  
  • 17.  
  • 18. Mobile trends: Rise of Android Fragmented marketplace Coupons on handset Mobile to IRL Mobile to transactions
  • 19.
    • Work to do:
    • Mobile strategy for web
    • Listen in/kick tires
    • GOGO strategy
    • Don’t worry, be Appy
  • 20.
    • Work to do:
    • Mobile strategy for web
    • Listen in/kick tires
    • GOGO strategy
    • Apps ‘n maps
  • 21. From the desktop: Google: www. google .com/local/add/businessCenter   Yahoo: http://listings.local.yahoo.com/basic.php   Bing: https://ssl.bing.com/listings/BusinessSearch.aspx Create/publish/share: Location information • maps • “extended phone book”  
  • 22. Check-in games Your role: Establish your places Monitor reputation Possible promotions/games for engagement Transactions?
  • 23. Augmented Reality Communication flow: to the handset New variable: presence Layar http://www.youtube.com/watch?v=b64_16K2e08
  • 24. Looking forward The “splinternet” HTML5 4G/prevalent WiFi Tablets Multi-touch Video
  • 25. The attention crash “ We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.” - Steve Rubel, Edelman Digital
  • 26. Technological determinism
  • 27. Thank you www.davidkamerer.com @davidkamerer

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