Socializing the Enterprise Web 2.0 Expo David Carter, CTO April 23, 2008  © 2008 Awareness. Confidential
Breif Intro <ul><li>David Carter, CTO of Awareness Inc. </li></ul><ul><li>Formerly called iUpload </li></ul><ul><li>Prior ...
About Awareness We help companies build and operate branded Web 2.0 communities <ul><li>Keys to success </li></ul><ul><li>...
Creating Web 2.0 Communities:  Common Questions
Executive Team <ul><li>CEO – John Bruce </li></ul><ul><li>CFO – Steve Richards </li></ul><ul><li>CTO, Co-Founder – David C...
World Class Investors Experienced Enterprise & Web 2.0 Investors Experienced Board of Directors Jeffrey Beir Tom Bogan Ron...
Enterprise Needs are still the same <ul><li>Improve collaboration and sharing so people don't reinvent the wheel </li></ul...
Enterprise requirements <ul><li>Enterprise needs </li></ul><ul><li>Balanced with </li></ul><ul><li>Security / Compliance <...
Completely missing in most Enterprises <ul><li>The notion of &quot;Friends&quot; lists </li></ul><ul><li>Self created grou...
Web 2.0 Stuff that Scares the Enterprise <ul><li>It has it's own culture  </li></ul><ul><ul><li>Power to the People, down ...
Awareness We help companies build and operate branded Web 2.0 communities <ul><li>Keys to success </li></ul><ul><li>Broad ...
1.  The Need:  Broad Participation © 2008 Awareness Internal  (Employees) External  (Customers, Prospects,  Partners) <ul>...
1 The Need:  Broad Participation © 2008 Awareness Internal  (Employees) External  (Customers, Prospects,  Partners) <ul><l...
Public Facing:  Marriott International Additional Web 2.0 community Original community <ul><li>Two-way dialog with market ...
Public Facing Additional Web 2.0 community Original community <ul><li>For “every day people” </li></ul><ul><li>Positive im...
Combination Public / Private © 2008 Awareness “ Mindshare” Community (internal & external) Neighborhoods … and more coming...
Very Public: NYTRNG © 2008 Awareness + 9 others
Combine Mashups and Secure Content Original Community 2 nd  Major Release <ul><li>New capabilities </li></ul><ul><li>New d...
2.  The Need:  Frictionless Participation <ul><li>Easy to find content </li></ul><ul><li>Easy to participate </li></ul><ul...
Don’t confuse participation  Separate tools tagging? categories? permissions? search? voting? profiles? ? ? ? ?
Create  A unified experience Separate tools Unified community experience <ul><li>tagging </li></ul><ul><li>categories </li...
Meet everyone's needs <ul><li>Corporation </li></ul><ul><ul><li>Content is captured in a shareable form, versus email </li...
 
Example – Member Profile
Leverage &quot;points of enthusiasm&quot; <ul><li>Certain events will trigger high particpation </li></ul><ul><li>Exploit ...
Offer multiple particpation points <ul><li>Voting, commenting, discussions, edit (wiki), posting </li></ul><ul><li>QuickPo...
Mix in content with that participation
Leverage popular Public Web 2.0 © 2008 Awareness Cannondale community
Consider all constituents
The Company mix <ul><li>Moderated / Open ? </li></ul><ul><ul><li>Will your culture grab on.. Or do they need encouragement...
Riding even the smallest success <ul><li>Re-uses the data in many ways </li></ul><ul><li>Profiles become the company direc...
Summary <ul><li>Start something that encourages particpation and creates momentum </li></ul><ul><li>Make aprticipation FRI...
Questions © 2007 Awareness. Confidential
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Socializing the Enterprise

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Socializing the Enterprise

  1. 1. Socializing the Enterprise Web 2.0 Expo David Carter, CTO April 23, 2008 © 2008 Awareness. Confidential
  2. 2. Breif Intro <ul><li>David Carter, CTO of Awareness Inc. </li></ul><ul><li>Formerly called iUpload </li></ul><ul><li>Prior to that I was at Microsoft for 11 years </li></ul><ul><li>I am Canadian </li></ul><ul><ul><li>aboot = about </li></ul></ul><ul><ul><li>Eh = &quot;don't you agree?&quot; </li></ul></ul><ul><ul><li>25 degrees celcius is a nice summer day </li></ul></ul><ul><li>Very little has changed in my world since 1988. We are still tring to solve the same problems </li></ul>
  3. 3. About Awareness We help companies build and operate branded Web 2.0 communities <ul><li>Keys to success </li></ul><ul><li>Broad participation </li></ul><ul><li>Frictionless participation </li></ul><ul><li>Content with credibility </li></ul><ul><li>Ability to quickly deliver and respond </li></ul>
  4. 4. Creating Web 2.0 Communities: Common Questions
  5. 5. Executive Team <ul><li>CEO – John Bruce </li></ul><ul><li>CFO – Steve Richards </li></ul><ul><li>CTO, Co-Founder – David Carter </li></ul><ul><li>VP Engineering – Doug Caldwell </li></ul><ul><li>VP New Business Development, </li></ul><ul><li>Co-Founder – Robin Hopper </li></ul><ul><li>VP Marketing & Direct Sales– Eric Schurr </li></ul>
  6. 6. World Class Investors Experienced Enterprise & Web 2.0 Investors Experienced Board of Directors Jeffrey Beir Tom Bogan Ron Nordin
  7. 7. Enterprise Needs are still the same <ul><li>Improve collaboration and sharing so people don't reinvent the wheel </li></ul><ul><li>Connect the right people to collaborate </li></ul><ul><li>Make information easy to find </li></ul><ul><li>All problems that get harder as you scale! </li></ul><ul><li>Inside the Enterprise </li></ul><ul><ul><li>Portals/Intranets/Shares </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Out on the Internet </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>RSS / Aggregators </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>FaceBook/MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>New stuff everyday </li></ul></ul><ul><ul><li>… And lots of Chaos </li></ul></ul>
  8. 8. Enterprise requirements <ul><li>Enterprise needs </li></ul><ul><li>Balanced with </li></ul><ul><li>Security / Compliance </li></ul><ul><li>Accountability </li></ul><ul><li>ROI </li></ul><ul><li>Departmental buy-in </li></ul><ul><li>Structure </li></ul><ul><li>Frictionless participation </li></ul><ul><li>Anonymity </li></ul><ul><li>Leap of faith </li></ul><ul><li>Borderless </li></ul><ul><li>Self Organization </li></ul><ul><li>Grass Roots </li></ul><ul><li>Participation </li></ul><ul><li>Quality Content </li></ul>
  9. 9. Completely missing in most Enterprises <ul><li>The notion of &quot;Friends&quot; lists </li></ul><ul><li>Self created groups </li></ul><ul><li>SMS or a mobile strategy </li></ul><ul><li>Personal profiles </li></ul><ul><li>Personal blogs </li></ul>
  10. 10. Web 2.0 Stuff that Scares the Enterprise <ul><li>It has it's own culture </li></ul><ul><ul><li>Power to the People, down with &quot;The man&quot; </li></ul></ul><ul><ul><li>Swarming nature of Web 2.0 </li></ul></ul><ul><ul><ul><li>Rick Roll </li></ul></ul></ul><ul><ul><ul><li>Crowd Swarming, blog Swarming </li></ul></ul></ul><ul><ul><li>Snark </li></ul></ul>
  11. 11. Awareness We help companies build and operate branded Web 2.0 communities <ul><li>Keys to success </li></ul><ul><li>Broad participation </li></ul><ul><li>Frictionless participation </li></ul><ul><li>Content with credibility </li></ul><ul><li>Ability to quickly deliver and respond </li></ul>
  12. 12. 1. The Need: Broad Participation © 2008 Awareness Internal (Employees) External (Customers, Prospects, Partners) <ul><li>Knowledge-sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>“ Corporate memory” </li></ul><ul><li>Collaboration & support </li></ul><ul><li>Marketing campaigns </li></ul><ul><li>Product innovation </li></ul><ul><li>Market research </li></ul>
  13. 13. 1 The Need: Broad Participation © 2008 Awareness Internal (Employees) External (Customers, Prospects, Partners) <ul><li>Knowledge-sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>“ Corporate memory” </li></ul><ul><li>Collaboration & support </li></ul><ul><li>Marketing campaigns </li></ul><ul><li>Product innovation </li></ul><ul><li>Market research </li></ul>
  14. 14. Public Facing: Marriott International Additional Web 2.0 community Original community <ul><li>Two-way dialog with market </li></ul><ul><li>Builds brand </li></ul><ul><li>Incremental revenue </li></ul><ul><li>Often cited as excellent example </li></ul>
  15. 15. Public Facing Additional Web 2.0 community Original community <ul><li>For “every day people” </li></ul><ul><li>Positive impact on brand </li></ul><ul><li>Called one of the “top 5 corporate blogs” </li></ul><ul><li>Technical audience </li></ul>
  16. 16. Combination Public / Private © 2008 Awareness “ Mindshare” Community (internal & external) Neighborhoods … and more coming (up to 200) <ul><li>Employees </li></ul><ul><li>Owner/operators </li></ul>Corporate Social Responsibility Community (external) <ul><li>Often cited in books and articles </li></ul>
  17. 17. Very Public: NYTRNG © 2008 Awareness + 9 others
  18. 18. Combine Mashups and Secure Content Original Community 2 nd Major Release <ul><li>New capabilities </li></ul><ul><li>New design </li></ul><ul><li>Content retained & repurposed </li></ul>
  19. 19. 2. The Need: Frictionless Participation <ul><li>Easy to find content </li></ul><ul><li>Easy to participate </li></ul><ul><li>Easy to contribute content </li></ul><ul><li>A unified community experience </li></ul>© 2008 Awareness
  20. 20. Don’t confuse participation Separate tools tagging? categories? permissions? search? voting? profiles? ? ? ? ?
  21. 21. Create A unified experience Separate tools Unified community experience <ul><li>tagging </li></ul><ul><li>categories </li></ul><ul><li>permissions </li></ul><ul><li>search </li></ul><ul><li>voting </li></ul><ul><li>profiles </li></ul><ul><li>Easier to contribute and find content </li></ul><ul><li>Easier to organize and administer </li></ul><ul><li>One set of APIs </li></ul><ul><li>“ Future proof” </li></ul>
  22. 22. Meet everyone's needs <ul><li>Corporation </li></ul><ul><ul><li>Content is captured in a shareable form, versus email </li></ul></ul><ul><ul><li>Compliance and other issues can be managed </li></ul></ul><ul><ul><li>Content is a company assett </li></ul></ul><ul><li>Department </li></ul><ul><ul><li>Content is grouped by my department in neighborhoods </li></ul></ul><ul><ul><li>Individual contributors are highlighted </li></ul></ul><ul><li>Individual </li></ul><ul><ul><li>My contributions are never presented as someone elses </li></ul></ul><ul><ul><li>A chronolgy of my participation independent of where I work now </li></ul></ul>
  23. 24. Example – Member Profile
  24. 25. Leverage &quot;points of enthusiasm&quot; <ul><li>Certain events will trigger high particpation </li></ul><ul><li>Exploit those </li></ul><ul><ul><li>Registration for things can add to profiles and contnet </li></ul></ul><ul><ul><li>Leading up to key dates in the corporate calendar </li></ul></ul><ul><ul><ul><li>Company meetings </li></ul></ul></ul><ul><ul><ul><li>Employee reviews </li></ul></ul></ul><ul><ul><ul><li>Trade Shows </li></ul></ul></ul><ul><li>Don't be afraid to use email! </li></ul><ul><ul><li>Broadcast a content request </li></ul></ul><ul><ul><li>Add your profile to your signature </li></ul></ul>
  25. 26. Offer multiple particpation points <ul><li>Voting, commenting, discussions, edit (wiki), posting </li></ul><ul><li>QuickPost forms </li></ul>
  26. 27. Mix in content with that participation
  27. 28. Leverage popular Public Web 2.0 © 2008 Awareness Cannondale community
  28. 29. Consider all constituents
  29. 30. The Company mix <ul><li>Moderated / Open ? </li></ul><ul><ul><li>Will your culture grab on.. Or do they need encouragement? </li></ul></ul><ul><ul><li>Can all the content go live? </li></ul></ul><ul><li>Structure versus Self Organized </li></ul><ul><ul><li>Categories versus Tags </li></ul></ul><ul><ul><li>Neighborhoods versus Groups </li></ul></ul><ul><li>Sizzle </li></ul><ul><ul><li>Can you incorporate cool mashups or is the data too sensitive? </li></ul></ul><ul><ul><li>Does this look like a portal, or a unique web app </li></ul></ul><ul><li>What does a profile look like in your company? </li></ul><ul><li>Is mobile important? </li></ul>
  30. 31. Riding even the smallest success <ul><li>Re-uses the data in many ways </li></ul><ul><li>Profiles become the company directory </li></ul><ul><li>Headlines can feed other web properties </li></ul><ul><li>Signatures link to profiles </li></ul><ul><li>Create a competitive environment </li></ul><ul><ul><li>Sales has 85% participation versus HR has 10% </li></ul></ul><ul><li>Give kudo's via posts </li></ul><ul><li>Town Hall meetings in a post with threaded comments </li></ul>
  31. 32. Summary <ul><li>Start something that encourages particpation and creates momentum </li></ul><ul><li>Make aprticipation FRICTIONLESS </li></ul><ul><li>Create a culture of sharing </li></ul>
  32. 33. Questions © 2007 Awareness. Confidential

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