Friction / Engagement Scale Most Engaged Least Engaged Manage a Blog Manage a Topic Create a Wiki Topic / Start a Group Write a Guest Post Participate in a Wiki/Group/Discussion Post a threaded comment Leave a comment Vote / Rate / Bookmark Most Engaged Most Engaged Least Engaged Create a profile Edit/Update a profile View Friending Tagging
What customers do you think are the most valuable? Most Engaged Least Engaged Most Engaged Least Engaged
You know the most about this group
They help create a bigger footprint
They can drive the direction of the community
Easy Participation - Voting
Voting is simply a reaction to some content
Easy to do.. One click
Can influence the positioning of other content
Can add context to content
Don't think of it as simply "rate this post"
"mark as a favorite"
"was this post helpful?"
Or very purposed towards the category of content
"rate this best practice with respect to ROI"
"Choose this article for the 2008 end of year summary "
You can treat "reading" as an implied vote
Voting is great for sites with very little UGC
Add context to company information or product info
"great product for teens"
"rate the kid friendliness of this product"
"this product was easy to install"
Voting doesn't replace Survey's and Polls because it is targeted towards a piece of content. It is a reaction
Bookmarking is really a kind of "voting" isn't it?
Tag it and you added context
In the past Profiles were private, now they are content
Doesn't it follow that profile questions could be asked in the form of a quick poll?
Share it as a profile item (with their permission)
Display the aggregate results
Capture the info for every single person
Find people who feel the same way you do
You don't "profile the heck" out of people when they first register
Show the results as you would a poll
However, clicking that data could show you members
Basically each interaction contributes to the complexity of your communities Social Graph
Friending is participation
It is a great point of participation because there is an implied context of "trust"
Make the friending process simple
Add this author to my people-list
Quick Discussion of "People-Lists"
Using Points of Enthusiasm
Opportunities present themselves that communities may already be enthusiastic about. Use those to gather content and broaden people's profiles
A Specific Topic
A company meeting
A company social event
A community happening / news event
See Boston.com and see if there is any interest in the celtics today
A direct email campaign
Create a purposed "Quick Post" form to make participation dead simple
Comment / Threaded Comments
Discussion Forums are the original community
Next easiest participation because you still "react" but you have to formulate a thought
Threaded comments are a little more engaged because people can "react" to your comment
Make everything a discussion
We even have a widget for SharePoint content and script to capture discussions in your existing CMS systems
Imagine the interesting Aggregations Content Bookmarks Discussions Wiki Calendar Voting Profile Reputation Participation Profile Groups/ Friends Presence Photos Audio Video Clippings Voting
Play back the content in many ways
As a profile / blog
As a category of content
E.g. Marketing, Sports, News etc.
As a result from community interaction
Most commented on
Reputation can grow based on participation
Every interaction paints a picture
How people vote on that authors content
How that author votes
Where they submit content (what categories)
Who their friends are?
Where they hang out?
My twitter experiment.. Small world
What you should do next
Evaluate if your site (or plan) includes lots of frictionless participation
How can you lower the bar of entry
What are some obvious "Points of Enthusiasm" that you need to exploit
Call us and we can help you get started
Questions? David Carter Blog: http://carter.awarenessnetworks.com Twitter: dkrcarter Email: email@example.com