A Quick Guide To Social Media Marketing
Upcoming SlideShare
Loading in...5
×
 

A Quick Guide To Social Media Marketing

on

  • 1,187 views

Need to know more about social media marketing? Would you like it to be easy to read?  Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant ...

Need to know more about social media marketing? Would you like it to be easy to read?  Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant social media stats, definitions, and information meant to assist you with your marketing efforts.

Statistics

Views

Total Views
1,187
Views on SlideShare
1,181
Embed Views
6

Actions

Likes
0
Downloads
16
Comments
0

2 Embeds 6

http://www.linkedin.com 3
https://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

A Quick Guide To Social Media Marketing A Quick Guide To Social Media Marketing Presentation Transcript

  • A QUICK GUIDE TO SOCIAL MEDIA MARKETING Statistics and Information at a Glance July 14, 2010 From Monologues to Dialogues Listen · Engage · Inspire · Influence
  • Overview • Need to know more about social media marketing? Would you like it to be easy to read? Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant social media stats, definitions, and information meant to assist you with your marketing efforts. 7/14/2010 A Quick Guide to Social Media 2
  • What is Social Media Marketing?
  • Simply Stated… • Social media marketing enables others to become brand evangelists and advocate for your business through the use of compelling content. 7/14/2010 A Quick Guide to Social Media 4
  • What Are The Most Popular Social Media Marketing Platforms?
  • Check This Out… • 90 trillion emails sent via the internet in 2009. • 500+ million active Facebook users. • 126 million blogs currently on the internet. • 10 billion+ tweets sent on Twitter since 2006. • 2 billion videos are streamed each day on YouTube. 7/14/2010 A Quick Guide to Social Media 6
  • What Does It Take To Succeed At Social Media Marketing?
  • The 3 “E”s In today’s social world it’s all about the 3 “E”s: 1. Educate 2. Engage 3. Entertain 7/14/2010 A Quick Guide to Social Media 8
  • Educate • No matter what kind of marketing you are using content is always king! • That said, the only way to ensure you have the right content is to “listen” and “hear” what your customers and prospects are saying. • There are many tools available to listen in on the conversations. Start listening or your content will be irrelevant and your efforts will be for naught. 7/14/2010 A Quick Guide to Social Media 9
  • Engage • Make it interesting and thought-provoking but mostly make sure it’s not a one-sided monologue. Make it an interactive dialogue. • Ask questions and get people talking. • Remember… don’t throw statements at consumers! Start conversations with them… turn that monologue into a dialogue!! 7/14/2010 A Quick Guide to Social Media 10
  • Entertain • Everyone likes to be entertained. Try using video, pictures, sound bites, a light-hearted joke, a personal experience, etc. • The more entertaining, the more likely they will want to share with their friends and those friends will want to share. 7/14/2010 A Quick Guide to Social Media 11
  • Lead Generation Offer Ideas: Re-Purposing Your Content
  • Converting to Leads Chances are you already have the content. Whether it’s in the form of collateral, your website, articles, etc., all you need to do is re-purpose it to create offers that convert social media interest into leads. • FAQs • Comparisons • Kits • Off-Line Content • Content Expansion • Whitepapers • E-Books • Case Studies 7/14/2010 A Quick Guide to Social Media 13
  • Never Underestimate the Value of a Social Media Landing Page!
  • SMLP Phenomenon • You generated interest and the consumer wants more information. You can’t send them to your static website, so now what? • There is a big challenge to overcome because the following two concepts are completely opposite from each other: – Build a persuasive website so that customers will want to come to you versus develop social media outposts so you have a presence where the customers want to go. 7/14/2010 A Quick Guide to Social Media 15
  • SMLP Phenomenon • Enter the Social Media Landing Page (SMLP). The SMLP bridges the gap and not only adds authenticity to social channels but also to minimizes the risk of pulling customers away from your website. • A good SMLP should have a simple URL that’s tied to the offer / brand and be very easy to find. 7/14/2010 A Quick Guide to Social Media 16
  • SMLP Phenomenon • The SMPL is where you send interested social media consumers who want to take advantage of your offer for an e-book, whitepaper, case study, etc. • It should be engaging and conversational in tone, while at the same time supporting the brand and the offer that drove them to the SMLP in the first place. 7/14/2010 A Quick Guide to Social Media 17
  • Can Social Media and SMLP Drive Leads and Customers?
  • You Bet It Can… Source: HubSpot State of Inbound Marketing Report 7/14/2010 A Quick Guide to Social Media 19
  • And It’s For B2B and B2C Source: HubSpot State of Inbound Marketing Report 7/14/2010 A Quick Guide to Social Media 20
  • Summary
  • Summary • I want to leave you with what I believe is the single most important thing for you to remember and practice... social media marketing is NOT about writing about the products and services YOU have to sell. Rather, and I can't stress this enough, it's about addressing the needs of YOUR CUSTOMERS AND PROSPECTS. 7/14/2010 A Quick Guide to Social Media 22
  • Summary • It's about listening and giving the information "they“ want. • It’s presenting the information so that it’s not only informative, but also entertaining to the point that it engages them. • Do these things right and you soon have your own community of brand advocates. 7/14/2010 A Quick Guide to Social Media 23
  • Contact Us
  • Contact Us Deb Kennedy Chief Multi-Channel Marketing Evangelist Channel Neutral Marketing Office: 516-922-7887 Mobile: 516-983-1617 7/14/2010 A Quick Guide to Social Media 25