Emerging Opportunities on the Geoweb

Slide 1: Emerging Opportunities on the GeoWeb Dev Khare dkhare at venrock dot com / www.NextWala.com May 2008

Slide 2: Geo Is Impacting Many Industries Technology Automotive Logistics Real Estate Sports Travel Telecom Media Advertising Retail 2

Slide 3: Many (New) Ways to Consume Geo Laptop Mobile PND Ambient On person Marine Outdoors Paper 3

Slide 4: GeoWeb  What’s hot  Apps: 3D maps, location-based social networking, location/map widgets, user-generated content entry  Enabling: WiFi locationing, standards (KML, geoRSS, ..), media geotagging, open source maps  Opportunities  Apps: Geobrowser, local communities, location-based vertical content networks, real places within virtual worlds, connecting online to offline, predictive algorithms for geoactivity (retail, traffic, travel, ..) Image source: Everyscape.com  Enabling: ad network/ ad serving for maps, UGC geodata aggregation, location brokers 4

Slide 5: GeoMobile  What’s hot  Apps: Location-based social networking/dating/flirting, local search/reviews, 2D maps/navigation  Enabling: WiFi locationing, iPhone, Android  Opportunities in the next few years  Apps: Geobrowser, location-based gaming, geocommerce, 3D maps/navigation, local communities  Enabling: Location-based ad network for mobile, MMS, cellphone GPS data aggregation, location presence management Image source: Where.com 5

Slide 6: GeoCar  What’s hot  Apps: Real-time traffic, connected services/telematics, local search, navigation  Enabling: Connected personal navigation devices, Ford Sync, nav software, WIMAX, data MVNOs  Opportunities  Apps: location-based gaming, geocommerce, ADAS, on-board diagnostics, services for electric cars, personalized insurance  Enabling: Location-based audio/display advertising, embedded natural language speech recognition, on-board databases Image source: Wired Magazine 6

Slide 7: GeoVoice  What’s hot  Apps: Automated directory assistance  Enabling: Text-to-speech, automated speech recognition  Opportunities  Apps: Search, navigation, user- generated audio  Enabling: Location-based audio advertising, location-based radio, multi-modal integration with mobile/PND displays, natural Image source: Corbis language processing 7

Slide 8: Emerging Markets – GeoMobile, GeoVoice 8

Slide 9: Investor and Acquirer Interest is High 9

Slide 10: Thank You  This presentation is available online  http://www.slideshare.net/dkman  Contact me if you are building a geo company!  Email: dkhare at venrock dot com  Technology Blog: http://www.NextWala.com  Travel Blog: http://shahkhare.typepad.com 10

Slide 11: Selected Venrock Geo and Media Investments Nationwide, real- Location enabled time, predictive mobile platform traffic information Mobile advertising Open Linux system Mobile social company focused on platform provider for Content management networking rich media messaging mobile devices software for handsets Content and Business information Online advertising World’s largest Media property community site search engine for service provider and community for focused on blogging focused on anime and industries, network focused on sharing presentations for women by women Asian content companies, people web publishers More at http://www.venrock.com 11