Emerging Opportunities on the GeoWeb Dev Khare dkhare at venrock dot com / www.NextWala.com May 2008

Geo Is Impacting Many Industries Travel Telecom Logistics Real Estate Technology Automotive Media Advertising Retail Sports

Many (New) Ways to Consume Geo Laptop Mobile PND Outdoors On person Marine Ambient Paper

GeoWeb What’s hot Apps : 3D maps, location-based social networking, location/map widgets, user-generated content entry Enabling : WiFi locationing, standards (KML, geoRSS, ..), media geotagging, open source maps Opportunities Apps : Geobrowser, local communities, location-based vertical content networks, real places within virtual worlds, connecting online to offline, predictive algorithms for geoactivity (retail, traffic, travel, ..) Enabling : ad network/ ad serving for maps, UGC geodata aggregation, location brokers Image source: Everyscape.com

What’s hot

Apps : 3D maps, location-based social networking, location/map widgets, user-generated content entry

Enabling : WiFi locationing, standards (KML, geoRSS, ..), media geotagging, open source maps

Opportunities

Apps : Geobrowser, local communities, location-based vertical content networks, real places within virtual worlds, connecting online to offline, predictive algorithms for geoactivity (retail, traffic, travel, ..)

Enabling : ad network/ ad serving for maps, UGC geodata aggregation, location brokers

GeoMobile What’s hot Apps : Location-based social networking/dating/flirting, local search/reviews, 2D maps/navigation Enabling : WiFi locationing, iPhone, Android Opportunities in the next few years Apps : Geobrowser, location-based gaming, geocommerce, 3D maps/navigation, local communities Enabling : Location-based ad network for mobile, MMS, cellphone GPS data aggregation, location presence management Image source: Where.com

What’s hot

Apps : Location-based social networking/dating/flirting, local search/reviews, 2D maps/navigation

Enabling : WiFi locationing, iPhone, Android

Opportunities in the next few years

Apps : Geobrowser, location-based gaming, geocommerce, 3D maps/navigation, local communities

Enabling : Location-based ad network for mobile, MMS, cellphone GPS data aggregation, location presence management

GeoCar What’s hot Apps : Real-time traffic, connected services/telematics, local search, navigation Enabling : Connected personal navigation devices, Ford Sync, nav software, WIMAX, data MVNOs Opportunities Apps : location-based gaming, geocommerce, ADAS, on-board diagnostics, services for electric cars, personalized insurance Enabling : Location-based audio/display advertising, embedded natural language speech recognition, on-board databases Image source: Wired Magazine

What’s hot

Apps : Real-time traffic, connected services/telematics, local search, navigation

Enabling : Connected personal navigation devices, Ford Sync, nav software, WIMAX, data MVNOs

Opportunities

Apps : location-based gaming, geocommerce, ADAS, on-board diagnostics, services for electric cars, personalized insurance

Enabling : Location-based audio/display advertising, embedded natural language speech recognition, on-board databases

GeoVoice What’s hot Apps : Automated directory assistance Enabling : Text-to-speech, automated speech recognition Opportunities Apps : Search, navigation, user-generated audio Enabling : Location-based audio advertising, location-based radio, multi-modal integration with mobile/PND displays, natural language processing Image source: Corbis

What’s hot

Apps : Automated directory assistance

Enabling : Text-to-speech, automated speech recognition

Opportunities

Apps : Search, navigation, user-generated audio

Enabling : Location-based audio advertising, location-based radio, multi-modal integration with mobile/PND displays, natural language processing

Emerging Markets – GeoMobile, GeoVoice

Investor and Acquirer Interest is High

Thank You This presentation is available online http://www.slideshare.net/dkman Contact me if you are building a geo company! Email: dkhare at venrock dot com Technology Blog: http://www.NextWala.com Travel Blog: http://shahkhare.typepad.com

This presentation is available online

http://www.slideshare.net/dkman

Contact me if you are building a geo company!

Email: dkhare at venrock dot com

Technology Blog: http://www.NextWala.com

Travel Blog: http://shahkhare.typepad.com

Selected Venrock Geo and Media Investments Mobile social networking Location enabled mobile platform Nationwide, real-time, predictive traffic information Mobile advertising company focused on rich media messaging Open Linux system platform provider for mobile devices Online advertising service provider and network focused on web publishers Media property focused on blogging for women by women Business information search engine for industries, companies, people World’s largest community for sharing presentations Content management software for handsets More at http://www.venrock.com Content and community site focused on anime and Asian content