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9 Questions for Digital Car Application Developers
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9 Questions for Digital Car Application Developers

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A framework for entrepreneurs, developers and investors to evaluate new entertainment, communication, productivity and utility applications for use inside the car

A framework for entrepreneurs, developers and investors to evaluate new entertainment, communication, productivity and utility applications for use inside the car

Published in: Technology, Business
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  • 1. 9 Lessons for Developing Your Digital Car Applications Dev Khare, Venrock Photo by FreeParking
  • 2.
    • Digital car applications and services are:
    • entertainment, communication, productivity or utility applications
    • tailored for drivers and passengers for use inside the car
    • delivered on mobile, after-market or in-dash devices
    Photo by mroach
  • 3.
    • Does the product target a specific audience? technology enthusiasts, soccer moms, professionals, teenagers...
    Photo by Alice Tang
  • 4. 2. Does the product address non-commute use cases? parking, trip-chaining, going out, traveling, passenger-ferrying... Photo by Warrior Mare
  • 5. 3. Does the product utilize regional driving “accents”? horns, flashing lights, eye-contact, audio... Photo by Matthew McVickar
  • 6. Photo by Satyajit Grover 4. Does the product leverage best practices in human-computer interaction (HCI) and user experience (UE)?
  • 7. 5. Is the product based on existing standards or innovating new standards? Photo by Ian Britton
  • 8. 6. Has the product been optimized for easy usage by drivers? restaurant drive-thrus, cupholders, medical services, retail hours, audiobooks… Photo by Chris Magnusson
  • 9. 7. Will the user connect with the product on an emotional level? Photo by Jill Greenseth
  • 10. 8. Will the product increase or decrease driving safety? intersections, parking, cognitive overload, distractions, passengers… Photo by Ted Kerwin
  • 11. 9. Will the product be more compelling when integrated with current and future technologies in the car? Photo by Hitachi data systems
  • 12. For more detailed discussion of these 9 lessons, go to th 9 Lessons blog post at: http:// www.NextWala.com Photo by Vern Hart

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