9 Questions for Digital Car Application Developers

9 Lessons for Developing Your Digital Car Applications Dev Khare, Venrock Photo by FreeParking

Digital car applications and services are:
entertainment, communication, productivity or utility applications
tailored for drivers and passengers for use inside the car
delivered on mobile, after-market or in-dash devices
Photo by mroach

Does the product target a specific audience? technology enthusiasts, soccer moms, professionals, teenagers...
Photo by Alice Tang

2. Does the product address non-commute use cases? parking, trip-chaining, going out, traveling, passenger-ferrying... Photo by Warrior Mare

3. Does the product utilize regional driving “accents”? horns, flashing lights, eye-contact, audio... Photo by Matthew McVickar

Photo by Satyajit Grover 4. Does the product leverage best practices in human-computer interaction (HCI) and user experience (UE)?

5. Is the product based on existing standards or innovating new standards? Photo by Ian Britton

6. Has the product been optimized for easy usage by drivers? restaurant drive-thrus, cupholders, medical services, retail hours, audiobooks… Photo by Chris Magnusson

7. Will the user connect with the product on an emotional level? Photo by Jill Greenseth

8. Will the product increase or decrease driving safety? intersections, parking, cognitive overload, distractions, passengers… Photo by Ted Kerwin

9. Will the product be more compelling when integrated with current and future technologies in the car? Photo by Hitachi data systems

For more detailed discussion of these 9 lessons, go to th 9 Lessons blog post at: http:// www.NextWala.com Photo by Vern Hart

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9 Questions for Digital Car Application Developers

by Dev Khare on Nov 30, 2008

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9 Questions for Digital Car Application Developers — Presentation Transcript