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Social networking and the news A brief overview
Why use social networking? <ul><li>Reach audience where it is </li></ul>
Why use social networking? <ul><li>Reach audience where it is </li></ul><ul><li>Build content-based communities </li></ul>
Why use social networking? <ul><li>Reach audience where it is </li></ul><ul><li>Build content-based communities </li></ul>...
Networking on Facebook <ul><li>Not just for kids anymore </li></ul>
Networking on Facebook <ul><li>Not just for kids anymore </li></ul><ul><li>Boston.com has 2,238 fans </li></ul>
Networking on Facebook <ul><li>Not just for kids anymore </li></ul><ul><li>Boston.com has 2,238 fans </li></ul><ul><li>Peo...
WBUR Radio <ul><li>Aggressive and progressive </li></ul>
WBUR Radio <ul><li>Aggressive and progressive </li></ul><ul><li>Social-networking events at the station </li></ul>
WBUR Radio <ul><li>Aggressive and progressive </li></ul><ul><li>Social-networking events at the station </li></ul><ul><li>...
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul>
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li...
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li...
The Tao of Twitter <ul><li>Do offer something different </li></ul>
The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul>
The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul><ul><...
In house vs. social networks <ul><li>More ways to be discovered  </li></ul>
In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub  </li></ul>
In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul><...
#1 rule of social networking
#1 rule of social networking <ul><li>Have fun — there are no experts, only ideas </li></ul>
<ul><li>(cc) By Dan Kennedy </li></ul><ul><li>January 22, 2009 </li></ul><ul><li>Some rights reserved </li></ul><ul><li>(c...
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Social Networking and the News

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Slides that accompanied Dan Kennedy's talk at "Getting Started with Social Media: Lessons from the Front Lines," a panel discussion presented by the Mass Technology Leadership Council on Jan. 22, 2009.

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Transcript of "Social Networking and the News"

  1. 1. Social networking and the news A brief overview
  2. 2. Why use social networking? <ul><li>Reach audience where it is </li></ul>
  3. 3. Why use social networking? <ul><li>Reach audience where it is </li></ul><ul><li>Build content-based communities </li></ul>
  4. 4. Why use social networking? <ul><li>Reach audience where it is </li></ul><ul><li>Build content-based communities </li></ul><ul><li>Encourage two-way conversations </li></ul>
  5. 5. Networking on Facebook <ul><li>Not just for kids anymore </li></ul>
  6. 6. Networking on Facebook <ul><li>Not just for kids anymore </li></ul><ul><li>Boston.com has 2,238 fans </li></ul>
  7. 7. Networking on Facebook <ul><li>Not just for kids anymore </li></ul><ul><li>Boston.com has 2,238 fans </li></ul><ul><li>People who are interested in your content </li></ul>
  8. 8. WBUR Radio <ul><li>Aggressive and progressive </li></ul>
  9. 9. WBUR Radio <ul><li>Aggressive and progressive </li></ul><ul><li>Social-networking events at the station </li></ul>
  10. 10. WBUR Radio <ul><li>Aggressive and progressive </li></ul><ul><li>Social-networking events at the station </li></ul><ul><li>Blogs, Twitter and Listener Photo Project on Flickr </li></ul>
  11. 11. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul>
  12. 12. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li></ul>
  13. 13. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li></ul><ul><li>Don’t speak in your institutional voice </li></ul>
  14. 14. The Tao of Twitter <ul><li>Do offer something different </li></ul>
  15. 15. The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul>
  16. 16. The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul><ul><li>Do cultivate a unique voice </li></ul>
  17. 17. In house vs. social networks <ul><li>More ways to be discovered </li></ul>
  18. 18. In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul>
  19. 19. In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul><ul><li>Take advantage of free, easy-to-use tools </li></ul>
  20. 20. #1 rule of social networking
  21. 21. #1 rule of social networking <ul><li>Have fun — there are no experts, only ideas </li></ul>
  22. 22. <ul><li>(cc) By Dan Kennedy </li></ul><ul><li>January 22, 2009 </li></ul><ul><li>Some rights reserved </li></ul><ul><li>(creativecommons.org/licenses/by-nc-sa/3.0/us) </li></ul><ul><li>Northeastern University </li></ul><ul><li>medianation.blogspot.com </li></ul><ul><li>For links, go to: </li></ul><ul><li>tinyurl.com/dewklk </li></ul>
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