Social networking and the news A brief overview

Why use social networking? Reach audience where it is

Reach audience where it is

Why use social networking? Reach audience where it is Build content-based communities

Reach audience where it is

Build content-based communities

Why use social networking? Reach audience where it is Build content-based communities Encourage two-way conversations

Reach audience where it is

Build content-based communities

Encourage two-way conversations

Networking on Facebook Not just for kids anymore

Not just for kids anymore

Networking on Facebook Not just for kids anymore Boston.com has 2,238 fans

Not just for kids anymore

Boston.com has 2,238 fans

Networking on Facebook Not just for kids anymore Boston.com has 2,238 fans People who are interested in your content

Not just for kids anymore

Boston.com has 2,238 fans

People who are interested in your content

WBUR Radio Aggressive and progressive

Aggressive and progressive

WBUR Radio Aggressive and progressive Social-networking events at the station

Aggressive and progressive

Social-networking events at the station

WBUR Radio Aggressive and progressive Social-networking events at the station Blogs, Twitter and Listener Photo Project on Flickr

Aggressive and progressive

Social-networking events at the station

Blogs, Twitter and Listener Photo Project on Flickr

The Tao of Twitter Don’t just replicate your RSS feed

Don’t just replicate your RSS feed

The Tao of Twitter Don’t just replicate your RSS feed Don’t merely talk at your “followers”

Don’t just replicate your RSS feed

Don’t merely talk at your “followers”

The Tao of Twitter Don’t just replicate your RSS feed Don’t merely talk at your “followers” Don’t speak in your institutional voice

Don’t just replicate your RSS feed

Don’t merely talk at your “followers”

Don’t speak in your institutional voice

The Tao of Twitter Do offer something different

Do offer something different

The Tao of Twitter Do offer something different Do follow as well as be followed

Do offer something different

Do follow as well as be followed

The Tao of Twitter Do offer something different Do follow as well as be followed Do cultivate a unique voice

Do offer something different

Do follow as well as be followed

Do cultivate a unique voice

In house vs. social networks More ways to be discovered

More ways to be discovered

In house vs. social networks More ways to be discovered Your website should be a hub

More ways to be discovered

Your website should be a hub

In house vs. social networks More ways to be discovered Your website should be a hub Take advantage of free, easy-to-use tools

More ways to be discovered

Your website should be a hub

Take advantage of free, easy-to-use tools

#1 rule of social networking

#1 rule of social networking Have fun — there are no experts, only ideas

Have fun — there are no experts, only ideas

(cc) By Dan Kennedy January 22, 2009 Some rights reserved (creativecommons.org/licenses/by-nc-sa/3.0/us) Northeastern University medianation.blogspot.com For links, go to: tinyurl.com/dewklk

(cc) By Dan Kennedy

January 22, 2009

Some rights reserved

(creativecommons.org/licenses/by-nc-sa/3.0/us)

Northeastern University

medianation.blogspot.com

For links, go to:

tinyurl.com/dewklk