Social media: The connective tissue between news outlets and their communities
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Social media: The connective tissue between news outlets and their communities

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For presentation to be given at NU@Noon event at Northeastern University's Burlington campus, March 23, 2011.

For presentation to be given at NU@Noon event at Northeastern University's Burlington campus, March 23, 2011.

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Social media: The connective tissue between news outlets and their communities Social media: The connective tissue between news outlets and their communities Presentation Transcript

  • Social media
    The connective tissue betweennews outlets and their communities
  • Facebook
    A real-names alternative to newspaper comments
  • Facebook
    A real-names alternative to newspaper comments
    Boston Globe Facebook page has 9,616 people who “like” it
  • Facebook
    A real-names alternative to newspaper comments
    Boston Globe Facebook page has 9,616 people who “like” it
    Civil discussions create a sense of community around the news
  • Flickr
    The leading social network for photographers
  • Flickr
    The leading social network for photographers
    WBUR Listener Photo Project providesinstant gratification
  • Flickr
    The leading social network for photographers
    WBUR Listener Photo Project providesinstant gratification
    Users are empowered, and WBUR builds loyalty and community
  • SeeClickFix
    Social network combines mapping and discussion board to bring together community, media and government
  • SeeClickFix
    42 people post complaints about ugly downtown building
  • SeeClickFix
    42 people post complaints about ugly downtown building
    New Haven Independent followsup with story
  • SeeClickFix
    42 people post complaints about ugly downtown building
    New Haven Independent followsup with story
    Story generates another 24 comments and promise from owner
  • Twitter
    Most flexible social network for finding sources, reporting news
  • Twitter
    Most flexible social network for finding sources, reporting news
    Smart journalists build communities and engage in conversation
  • Twitter
    Most flexible social network for finding sources, reporting news
    Smart journalists build communities and engage in conversation
    Users can gain a new perspective on news and journalism
  • Twitter as a broadcast tool
    Salem NewsTwitter post goesup at 1:50 p.m.
  • Twitter as a broadcast tool
    Salem NewsTwitter post goesup at 1:50 p.m.
    By 4:30 p.m., a complete story with slideshow and a map
  • Twitter as a broadcast tool
    Salem NewsTwitter post goesup at 1:50 p.m.
    By 4:30 p.m., a complete story with slideshow and a map
    Local blogger poststo TwitPic. How do we get him involved?
  • Twitter as an engagement tool
    Newton blogger Doug Haslam posts photo of snowy sidewalk
  • Twitter as an engagement tool
    Newton blogger Doug Haslam posts photo of snowy sidewalk
    GateHouse’s Greg ReibmanretweetsHaslam’spost
  • Twitter as an engagement tool
    Newton blogger Doug Haslam posts photo of snowy sidewalk
    GateHouse’s Greg ReibmanretweetsHaslam’spost
    Mayor Setti Warren calls Reibman, andthe snow is removed
  • The tao of Twitter
    Say it in 140 characters — less if you want people to retweet you
  • The tao of Twitter
    Say it in 140 characters — less if you want people to retweet you
    Don’t just accumulate followers — build a list of people you follow
  • The tao of Twitter
    Say it in 140 characters — less if you want people to retweet you
    Don’t just accumulate followers — build a list of people you follow
    Dip in and out, and don’t worry aboutwhat you’ve missed
  • Finding feeds to follow
    Most news organizations list official Twitter feeds
  • Finding feeds to follow
    Most news organizations list official Twitter feeds
    Most interesting feeds are more personal than official feeds
  • Finding feeds to follow
    Most news organizations list official Twitter feeds
    Most interesting feeds are more personal than official feeds
    Smart news outlets let their reporters develop voice and personality
  • Who are others following?
    If you like someone’s feed, study who he or she finds worth reading
  • Who are others following?
    If you like someone’s feed, study who he or she finds worth reading
    Easiest way to do this is if someone you’re following has set up lists
  • Who are others following?
    If you like someone’s feed, study who he or she finds worth reading
    Easiest way to do this is if someone you’re following has set up lists
    Go through the list selectively or follow the entire list
  • The power of search
    Listorious is an excellent search tool for people, topics and regions
  • The power of search
    Listorious is an excellent search tool for people, topics and regions
    TweetDeck Directory is similar but is set up better for browsing
  • The power of search
    Listorious is an excellent search tool for people, topics and regions
    TweetDeck Directory is similar but is set up better for browsing
    Boston Media Tweeters is a wiki with some notable local journalists
  • Tracking social media worldwide
    Global Voices Online follows and aggregates citizen journalism
  • Tracking social media worldwide
    Global Voices Online follows and aggregates citizen journalism
    Blogs, Twitter and YouTube videos from hot spots such as Libya
  • Tracking social media worldwide
    Global Voices Online follows and aggregates citizen journalism
    Blogs, Twitter and YouTube videos from hot spots such as Libya
    An invaluable supplement to traditional news sources
  • (cc) 2011 by Dan Kennedy
    Creative Commons license at www.dankennedy.net
    Northeastern University
    Boston, MA 02115
    March 23, 2011