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Social media: The connective tissue between news outlets and their communities
 

Social media: The connective tissue between news outlets and their communities

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For presentation to be given at NU@Noon event at Northeastern University's Burlington campus, March 23, 2011.

For presentation to be given at NU@Noon event at Northeastern University's Burlington campus, March 23, 2011.

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    Social media: The connective tissue between news outlets and their communities Social media: The connective tissue between news outlets and their communities Presentation Transcript

    • Social media
      The connective tissue betweennews outlets and their communities
    • Facebook
      A real-names alternative to newspaper comments
    • Facebook
      A real-names alternative to newspaper comments
      Boston Globe Facebook page has 9,616 people who “like” it
    • Facebook
      A real-names alternative to newspaper comments
      Boston Globe Facebook page has 9,616 people who “like” it
      Civil discussions create a sense of community around the news
    • Flickr
      The leading social network for photographers
    • Flickr
      The leading social network for photographers
      WBUR Listener Photo Project providesinstant gratification
    • Flickr
      The leading social network for photographers
      WBUR Listener Photo Project providesinstant gratification
      Users are empowered, and WBUR builds loyalty and community
    • SeeClickFix
      Social network combines mapping and discussion board to bring together community, media and government
    • SeeClickFix
      42 people post complaints about ugly downtown building
    • SeeClickFix
      42 people post complaints about ugly downtown building
      New Haven Independent followsup with story
    • SeeClickFix
      42 people post complaints about ugly downtown building
      New Haven Independent followsup with story
      Story generates another 24 comments and promise from owner
    • Twitter
      Most flexible social network for finding sources, reporting news
    • Twitter
      Most flexible social network for finding sources, reporting news
      Smart journalists build communities and engage in conversation
    • Twitter
      Most flexible social network for finding sources, reporting news
      Smart journalists build communities and engage in conversation
      Users can gain a new perspective on news and journalism
    • Twitter as a broadcast tool
      Salem NewsTwitter post goesup at 1:50 p.m.
    • Twitter as a broadcast tool
      Salem NewsTwitter post goesup at 1:50 p.m.
      By 4:30 p.m., a complete story with slideshow and a map
    • Twitter as a broadcast tool
      Salem NewsTwitter post goesup at 1:50 p.m.
      By 4:30 p.m., a complete story with slideshow and a map
      Local blogger poststo TwitPic. How do we get him involved?
    • Twitter as an engagement tool
      Newton blogger Doug Haslam posts photo of snowy sidewalk
    • Twitter as an engagement tool
      Newton blogger Doug Haslam posts photo of snowy sidewalk
      GateHouse’s Greg ReibmanretweetsHaslam’spost
    • Twitter as an engagement tool
      Newton blogger Doug Haslam posts photo of snowy sidewalk
      GateHouse’s Greg ReibmanretweetsHaslam’spost
      Mayor Setti Warren calls Reibman, andthe snow is removed
    • The tao of Twitter
      Say it in 140 characters — less if you want people to retweet you
    • The tao of Twitter
      Say it in 140 characters — less if you want people to retweet you
      Don’t just accumulate followers — build a list of people you follow
    • The tao of Twitter
      Say it in 140 characters — less if you want people to retweet you
      Don’t just accumulate followers — build a list of people you follow
      Dip in and out, and don’t worry aboutwhat you’ve missed
    • Finding feeds to follow
      Most news organizations list official Twitter feeds
    • Finding feeds to follow
      Most news organizations list official Twitter feeds
      Most interesting feeds are more personal than official feeds
    • Finding feeds to follow
      Most news organizations list official Twitter feeds
      Most interesting feeds are more personal than official feeds
      Smart news outlets let their reporters develop voice and personality
    • Who are others following?
      If you like someone’s feed, study who he or she finds worth reading
    • Who are others following?
      If you like someone’s feed, study who he or she finds worth reading
      Easiest way to do this is if someone you’re following has set up lists
    • Who are others following?
      If you like someone’s feed, study who he or she finds worth reading
      Easiest way to do this is if someone you’re following has set up lists
      Go through the list selectively or follow the entire list
    • The power of search
      Listorious is an excellent search tool for people, topics and regions
    • The power of search
      Listorious is an excellent search tool for people, topics and regions
      TweetDeck Directory is similar but is set up better for browsing
    • The power of search
      Listorious is an excellent search tool for people, topics and regions
      TweetDeck Directory is similar but is set up better for browsing
      Boston Media Tweeters is a wiki with some notable local journalists
    • Tracking social media worldwide
      Global Voices Online follows and aggregates citizen journalism
    • Tracking social media worldwide
      Global Voices Online follows and aggregates citizen journalism
      Blogs, Twitter and YouTube videos from hot spots such as Libya
    • Tracking social media worldwide
      Global Voices Online follows and aggregates citizen journalism
      Blogs, Twitter and YouTube videos from hot spots such as Libya
      An invaluable supplement to traditional news sources
    • (cc) 2011 by Dan Kennedy
      Creative Commons license at www.dankennedy.net
      Northeastern University
      Boston, MA 02115
      March 23, 2011