Blogging and social media Using interactive tools to re-establish community
Why is circulation waning? <ul><li>The Internet? No. Local papers are harmed far less than national and metro papers. </li...
Why is circulation waning? <ul><li>The recession? No. Huge effect on advertising, but little effect on readership. </li></ul>
Why is circulation waning? <ul><li>Loss of community ties.  As Robert Putnam writes in “Bowling Alone,” inactive citizens ...
Social media can help <ul><li>Reach readers where they are instead of forcing them to come to you </li></ul>
Social media can help <ul><li>Reach readers where they are instead of forcing them to come to you </li></ul><ul><li>Power ...
Social media can help <ul><li>Story comments </li></ul>
Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul>
Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></ul>
Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></...
Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></...
Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></...
Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul>
Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul><ul><li>Despite time c...
Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul><ul><li>Despite time c...
Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul>
Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul><ul><li>Better technology tha...
Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul><ul><li>Better technology tha...
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul>
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li...
The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li...
The Tao of Twitter <ul><li>Do offer something different </li></ul>
The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul>
The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul><ul><...
Reader photo submissions <ul><li>Good: The Salem News asks readers to send in summer photos in the middle of winter </li><...
Reader photo submissions <ul><li>Better: WBUR forms a self-sustaining photo community on Flickr, a social-media site </li>...
In house vs. social networks <ul><li>More ways to be discovered  </li></ul>
In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub  </li></ul>
In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul><...
Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul>
Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul><ul><li>Most r...
Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul><ul><li>Most r...
#1 rule of social networking
#1 rule of social networking <ul><li>Have fun — there are no experts, only ideas </li></ul>
<ul><li>(cc) By Dan Kennedy </li></ul><ul><li>February 6, 2009 </li></ul><ul><li>Some rights reserved </li></ul><ul><li>(c...
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Social Media for Journalists

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A quick guide to using interactive tools to re-establish community.

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Social Media for Journalists

  1. Blogging and social media Using interactive tools to re-establish community
  2. Why is circulation waning? <ul><li>The Internet? No. Local papers are harmed far less than national and metro papers. </li></ul>
  3. Why is circulation waning? <ul><li>The recession? No. Huge effect on advertising, but little effect on readership. </li></ul>
  4. Why is circulation waning? <ul><li>Loss of community ties. As Robert Putnam writes in “Bowling Alone,” inactive citizens don’t read newspapers. </li></ul>
  5. Social media can help <ul><li>Reach readers where they are instead of forcing them to come to you </li></ul>
  6. Social media can help <ul><li>Reach readers where they are instead of forcing them to come to you </li></ul><ul><li>Power of virtual community can be combined with geographic community </li></ul>
  7. Social media can help <ul><li>Story comments </li></ul>
  8. Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul>
  9. Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></ul>
  10. Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  11. Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul>
  12. Social media can help <ul><li>Story comments </li></ul><ul><li>Blogging (with comments) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul>
  13. Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul>
  14. Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul><ul><li>Despite time constraints, your participation is key </li></ul>
  15. Comments and blogging <ul><li>An opportunity to interact with your most committed readers </li></ul><ul><li>Despite time constraints, your participation is key </li></ul><ul><li>Crowdsourcing </li></ul>
  16. Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul>
  17. Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul><ul><li>Better technology than you can offer </li></ul>
  18. Facebook for journalists <ul><li>Some of your readers are on Facebook all the time </li></ul><ul><li>Better technology than you can offer </li></ul><ul><li>Readers can interact with you and each other </li></ul>
  19. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul>
  20. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li></ul>
  21. The Tao of Twitter <ul><li>Don’t just replicate your RSS feed </li></ul><ul><li>Don’t merely talk at your “followers” </li></ul><ul><li>Don’t speak in your institutional voice </li></ul>
  22. The Tao of Twitter <ul><li>Do offer something different </li></ul>
  23. The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul>
  24. The Tao of Twitter <ul><li>Do offer something different </li></ul><ul><li>Do follow as well as be followed </li></ul><ul><li>Do cultivate a unique voice </li></ul>
  25. Reader photo submissions <ul><li>Good: The Salem News asks readers to send in summer photos in the middle of winter </li></ul>
  26. Reader photo submissions <ul><li>Better: WBUR forms a self-sustaining photo community on Flickr, a social-media site </li></ul>
  27. In house vs. social networks <ul><li>More ways to be discovered </li></ul>
  28. In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul>
  29. In house vs. social networks <ul><li>More ways to be discovered </li></ul><ul><li>Your website should be a hub </li></ul><ul><li>Take advantage of free, easy-to-use tools </li></ul>
  30. Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul>
  31. Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul><ul><li>Most readers are barely aware their local paper has an online presence </li></ul>
  32. Promote relentlessly <ul><li>Goal is to have an engaged community taking part in print and online </li></ul><ul><li>Most readers are barely aware their local paper has an online presence </li></ul><ul><li>Use your print edition to flog your online activities, every week or every day </li></ul>
  33. #1 rule of social networking
  34. #1 rule of social networking <ul><li>Have fun — there are no experts, only ideas </li></ul>
  35. <ul><li>(cc) By Dan Kennedy </li></ul><ul><li>February 6, 2009 </li></ul><ul><li>Some rights reserved </li></ul><ul><li>(creativecommons.org/licenses/by-nc-sa/3.0/us) </li></ul><ul><li>Northeastern University </li></ul>

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