Blogging and social media Using interactive tools to re-establish community

Why is circulation waning? The Internet? No. Local papers are harmed far less than national and metro papers.

The Internet? No. Local papers are harmed far less than national and metro papers.

Why is circulation waning? The recession? No. Huge effect on advertising, but little effect on readership.

The recession? No. Huge effect on advertising, but little effect on readership.

Why is circulation waning? Loss of community ties. As Robert Putnam writes in “Bowling Alone,” inactive citizens don’t read newspapers.

Loss of community ties. As Robert Putnam writes in “Bowling Alone,” inactive citizens don’t read newspapers.

Social media can help Reach readers where they are instead of forcing them to come to you

Reach readers where they are instead of forcing them to come to you

Social media can help Reach readers where they are instead of forcing them to come to you Power of virtual community can be combined with geographic community

Reach readers where they are instead of forcing them to come to you

Power of virtual community can be combined with geographic community

Social media can help Story comments

Story comments

Social media can help Story comments Blogging (with comments)

Story comments

Blogging (with comments)

Social media can help Story comments Blogging (with comments) Facebook

Story comments

Blogging (with comments)

Facebook

Social media can help Story comments Blogging (with comments) Facebook Twitter

Story comments

Blogging (with comments)

Facebook

Twitter

Social media can help Story comments Blogging (with comments) Facebook Twitter Flickr

Story comments

Blogging (with comments)

Facebook

Twitter

Flickr

Social media can help Story comments Blogging (with comments) Facebook Twitter Flickr YouTube

Story comments

Blogging (with comments)

Facebook

Twitter

Flickr

YouTube

Comments and blogging An opportunity to interact with your most committed readers

An opportunity to interact with your most committed readers

Comments and blogging An opportunity to interact with your most committed readers Despite time constraints, your participation is key

An opportunity to interact with your most committed readers

Despite time constraints, your participation is key

Comments and blogging An opportunity to interact with your most committed readers Despite time constraints, your participation is key Crowdsourcing

An opportunity to interact with your most committed readers

Despite time constraints, your participation is key

Crowdsourcing

Facebook for journalists Some of your readers are on Facebook all the time

Some of your readers are on Facebook all the time

Facebook for journalists Some of your readers are on Facebook all the time Better technology than you can offer

Some of your readers are on Facebook all the time

Better technology than you can offer

Facebook for journalists Some of your readers are on Facebook all the time Better technology than you can offer Readers can interact with you and each other

Some of your readers are on Facebook all the time

Better technology than you can offer

Readers can interact with you and each other

The Tao of Twitter Don’t just replicate your RSS feed

Don’t just replicate your RSS feed

The Tao of Twitter Don’t just replicate your RSS feed Don’t merely talk at your “followers”

Don’t just replicate your RSS feed

Don’t merely talk at your “followers”

The Tao of Twitter Don’t just replicate your RSS feed Don’t merely talk at your “followers” Don’t speak in your institutional voice

Don’t just replicate your RSS feed

Don’t merely talk at your “followers”

Don’t speak in your institutional voice

The Tao of Twitter Do offer something different

Do offer something different

The Tao of Twitter Do offer something different Do follow as well as be followed

Do offer something different

Do follow as well as be followed

The Tao of Twitter Do offer something different Do follow as well as be followed Do cultivate a unique voice

Do offer something different

Do follow as well as be followed

Do cultivate a unique voice

Reader photo submissions Good: The Salem News asks readers to send in summer photos in the middle of winter

Good: The Salem News asks readers to send in summer photos in the middle of winter

Reader photo submissions Better: WBUR forms a self-sustaining photo community on Flickr, a social-media site

Better: WBUR forms a self-sustaining photo community on Flickr, a social-media site

In house vs. social networks More ways to be discovered

More ways to be discovered

In house vs. social networks More ways to be discovered Your website should be a hub

More ways to be discovered

Your website should be a hub

In house vs. social networks More ways to be discovered Your website should be a hub Take advantage of free, easy-to-use tools

More ways to be discovered

Your website should be a hub

Take advantage of free, easy-to-use tools

Promote relentlessly Goal is to have an engaged community taking part in print and online

Goal is to have an engaged community taking part in print and online

Promote relentlessly Goal is to have an engaged community taking part in print and online Most readers are barely aware their local paper has an online presence

Goal is to have an engaged community taking part in print and online

Most readers are barely aware their local paper has an online presence

Promote relentlessly Goal is to have an engaged community taking part in print and online Most readers are barely aware their local paper has an online presence Use your print edition to flog your online activities, every week or every day

Goal is to have an engaged community taking part in print and online

Most readers are barely aware their local paper has an online presence

Use your print edition to flog your online activities, every week or every day

#1 rule of social networking

#1 rule of social networking Have fun — there are no experts, only ideas

Have fun — there are no experts, only ideas

(cc) By Dan Kennedy February 6, 2009 Some rights reserved (creativecommons.org/licenses/by-nc-sa/3.0/us) Northeastern University

(cc) By Dan Kennedy

February 6, 2009

Some rights reserved

(creativecommons.org/licenses/by-nc-sa/3.0/us)

Northeastern University