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Reinventing the Boston Globe
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Reinventing the Boston Globe

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Some thoughts on the Globe's evolution from a major metropolitan newspaper to a a multi-platform news organization.

Some thoughts on the Globe's evolution from a major metropolitan newspaper to a a multi-platform news organization.

Published in: Education

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  • 1. As the Globe evolves From major metro newspaper to multi-platform news organization
  • 2. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start
  • 3. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it
  • 4. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it • Prospered for decades as a Democratic working-class paper
  • 5. Newspaper Row, 1926
  • 6. Move to Dorchester, 1958
  • 7. The golden age, 1965-2005 • Monopoly and near-monopoly status led to great prosperity – At left: Globe editor Tom Winship, 1965-’84
  • 8. The golden age, 1965-2005 • Globe and other major metros covered the nation and the world – At left: Globe editor Matt Storin, 1992-2001
  • 9. The golden age, 1965-2005 • Technological and social changes forced a lowering of ambitions – At left: Globe editor Marty Baron, 2001-’12
  • 10. The Globe’s crisis of 2009
  • 11. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues
  • 12. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads
  • 13. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads • Higher prices positioned print as a luxury product
  • 14. The John Henry agenda
  • 15. The John Henry agenda • Move the Globe to the center of a hub-and- spokes model, with specialized content appealing to niche audiences — some of which also finds its way into the Globe itself.
  • 16. The John Henry agenda • Boston.com — founded in 1995 primarily as a home for Globe stories and photos — will be completely separate, with no Globe content and an as-yet-undefined mission.
  • 17. The John Henry agenda • Printing presses to be moved to the exurbs while news and business operations are relocated in downtown Boston.
  • 18. The spokes
  • 19. The spokes
  • 20. The spokes
  • 21. The spokes
  • 22. Will revenues follow vision? • With online advertising declining in value, the challenge is to find a way to make innovation profitable – At left: Globe editor Brian McGrory, 2013-