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Why Search Engine Optimization? (SEO)

 Majority of clicks from Organic lists
 SEO most popular form of SEM
 SEO provid...
Search Engine Optimization
What is SEO (Search Engine Optimization) ?
The process of improving web pages so they rank
  h...
SEO vs. SEM




      Search Engine Marketing




  Search Engine Optimization
Who gets the clicks?

              Organic Clicks vs Paid Clicks

 The vast majority of clicks - roughly 65%,
 go to orga...
Case#1 :: Toronto SEO



 Top results for local areas on Google
     (Eg/ ‘East End Toronto Lofts’)
Generated 60+ Qualif...
Case#2 :: Toronto SEO



 Top results for local areas for local areas
     (Eg/ ‘Oakville snowplowing, Mississauga
     s...
Case#3 :: Search Engine Marketing



 Targeting Wineries nationwide with Paid Ads
 Generating 30 qualified leads / month...
About Candybox Marketing
Mission: To create long-term, viable success for our
  customers while providing excellent servic...
Thank You




              Visit our Website




      Visit the Candybox Marketing Blog
Toronto Search Engine Optimization
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Toronto Search Engine Optimization

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Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.

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Transcript of "Toronto Search Engine Optimization"

  1. 1. Why Search Engine Optimization? (SEO)  Majority of clicks from Organic lists  SEO most popular form of SEM  SEO provides a high ROI  Many people don’t go past 1st page  Users trust the Natural results Lead Generation The Foundation - SEO Customer Conversion
  2. 2. Search Engine Optimization What is SEO (Search Engine Optimization) ? The process of improving web pages so they rank higher in search engines for lead generation Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  3. 3. SEO vs. SEM Search Engine Marketing Search Engine Optimization
  4. 4. Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks - roughly 65%, go to organic listings. Source: Enquiro, 2006
  5. 5. Case#1 :: Toronto SEO  Top results for local areas on Google (Eg/ ‘East End Toronto Lofts’) Generated 60+ Qualified Real Estate Leads within first month of launch (Feb 2009)  Users trust the natural results – 10% of all traffic submit their information
  6. 6. Case#2 :: Toronto SEO  Top results for local areas for local areas (Eg/ ‘Oakville snowplowing, Mississauga snowplowing’) Generated 250+ qualified leads within first month of winter in Toronto  Users trust the natural results – 25% of all traffic submit their information
  7. 7. Case#3 :: Search Engine Marketing  Targeting Wineries nationwide with Paid Ads  Generating 30 qualified leads / month  8% Lead conversion rate on website traffic
  8. 8. About Candybox Marketing Mission: To create long-term, viable success for our customers while providing excellent service. Toronto Based SEO / SEM Marketing Agency • Privately owned & operated • Google Certified reseller • 50 Years combined online advertising • Based out of Toronto & Mississauga • 15+ Enterprise clients •
  9. 9. Thank You Visit our Website Visit the Candybox Marketing Blog
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