Why Search Engine Optimization? (SEO)
 Majority of clicks from Organic lists
 SEO most popular form of SEM
 SEO provides a high ROI
 Many people don’t go past 1st page
 Users trust the Natural results
Lead
Generation
The Foundation - SEO
Customer
Conversion

Search Engine Optimization
What is SEO (Search Engine Optimization) ?
The process of improving web pages so they rank
higher in search engines for lead generation
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance

SEO vs. SEM
Search Engine Marketing
Search Engine Optimization

Who gets the clicks?
Organic Clicks vs Paid Clicks
The vast majority of clicks - roughly 65%,
go to organic listings.
Source: Enquiro, 2006

Case#1 :: Toronto SEO
 Top results for local areas on Google
(Eg/ ‘East End Toronto Lofts’)
Generated 60+ Qualified Real Estate Leads within
first month of launch (Feb 2009)
 Users trust the natural results – 10% of all traffic
submit their information

Case#2 :: Toronto SEO
 Top results for local areas for local areas
(Eg/ ‘Oakville snowplowing, Mississauga
snowplowing’)
Generated 250+ qualified leads within first month
of winter in Toronto
 Users trust the natural results – 25% of all traffic
submit their information

Case#3 :: Search Engine Marketing
 Targeting Wineries nationwide with Paid Ads
 Generating 30 qualified leads / month
 8% Lead conversion rate on website traffic

About Candybox Marketing
Mission: To create long-term, viable success for our
customers while providing excellent service.
Toronto Based SEO / SEM Marketing Agency
•
Privately owned & operated
•
Google Certified reseller
•
50 Years combined online advertising
•
Based out of Toronto & Mississauga
•
15+ Enterprise clients
•

Thank You
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