Your SlideShare is downloading. ×
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Toronto Search Engine Optimization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Toronto Search Engine Optimization

938

Published on

Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.

Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
938
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why Search Engine Optimization? (SEO)  Majority of clicks from Organic lists  SEO most popular form of SEM  SEO provides a high ROI  Many people don’t go past 1st page  Users trust the Natural results Lead Generation The Foundation - SEO Customer Conversion
  • 2. Search Engine Optimization What is SEO (Search Engine Optimization) ? The process of improving web pages so they rank higher in search engines for lead generation Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  • 3. SEO vs. SEM Search Engine Marketing Search Engine Optimization
  • 4. Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks - roughly 65%, go to organic listings. Source: Enquiro, 2006
  • 5. Case#1 :: Toronto SEO  Top results for local areas on Google (Eg/ ‘East End Toronto Lofts’) Generated 60+ Qualified Real Estate Leads within first month of launch (Feb 2009)  Users trust the natural results – 10% of all traffic submit their information
  • 6. Case#2 :: Toronto SEO  Top results for local areas for local areas (Eg/ ‘Oakville snowplowing, Mississauga snowplowing’) Generated 250+ qualified leads within first month of winter in Toronto  Users trust the natural results – 25% of all traffic submit their information
  • 7. Case#3 :: Search Engine Marketing  Targeting Wineries nationwide with Paid Ads  Generating 30 qualified leads / month  8% Lead conversion rate on website traffic
  • 8. About Candybox Marketing Mission: To create long-term, viable success for our customers while providing excellent service. Toronto Based SEO / SEM Marketing Agency • Privately owned & operated • Google Certified reseller • 50 Years combined online advertising • Based out of Toronto & Mississauga • 15+ Enterprise clients •
  • 9. Thank You Visit our Website Visit the Candybox Marketing Blog

×