Toronto Search Engine Optimization
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Toronto Search Engine Optimization

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Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.

Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.

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Toronto Search Engine Optimization Presentation Transcript

  • 1. Why Search Engine Optimization? (SEO)  Majority of clicks from Organic lists  SEO most popular form of SEM  SEO provides a high ROI  Many people don’t go past 1st page  Users trust the Natural results Lead Generation The Foundation - SEO Customer Conversion
  • 2. Search Engine Optimization What is SEO (Search Engine Optimization) ? The process of improving web pages so they rank higher in search engines for lead generation Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  • 3. SEO vs. SEM Search Engine Marketing Search Engine Optimization
  • 4. Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks - roughly 65%, go to organic listings. Source: Enquiro, 2006
  • 5. Case#1 :: Toronto SEO  Top results for local areas on Google (Eg/ ‘East End Toronto Lofts’) Generated 60+ Qualified Real Estate Leads within first month of launch (Feb 2009)  Users trust the natural results – 10% of all traffic submit their information
  • 6. Case#2 :: Toronto SEO  Top results for local areas for local areas (Eg/ ‘Oakville snowplowing, Mississauga snowplowing’) Generated 250+ qualified leads within first month of winter in Toronto  Users trust the natural results – 25% of all traffic submit their information
  • 7. Case#3 :: Search Engine Marketing  Targeting Wineries nationwide with Paid Ads  Generating 30 qualified leads / month  8% Lead conversion rate on website traffic
  • 8. About Candybox Marketing Mission: To create long-term, viable success for our customers while providing excellent service. Toronto Based SEO / SEM Marketing Agency • Privately owned & operated • Google Certified reseller • 50 Years combined online advertising • Based out of Toronto & Mississauga • 15+ Enterprise clients •
  • 9. Thank You Visit our Website Visit the Candybox Marketing Blog