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An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
An ecosystem approach to building mobile opportunities into a business strategy
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An ecosystem approach to building mobile opportunities into a business strategy

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My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09 …

My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09

Mobile technologies are pervasive in todays world, and as the technology evolves and becomes more powerful, we are approaching the notion of ubiquitous computing. Yet at the same time, there is a large legacy of mobile phones that are not very sophisticated. A business that has not yet taken full advantage of mobile platforms has many opportunities open to it. Careful planning, rather than jumping in blind, is recommended, and examining one's business ecosystem can provide a means to leverage mobile technologies to open new business opportunities.

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  • 1. An ecosystem approach to building mobile opportunities into a business strategy Dr Derek W. Keats dKeats Innovation http://www.dkeats.com derek@dkeats.com +27 82 787 0169    Time: 30 minsDiscussion: 15 mins
  • 2. About dKeats Innovation Leverage Envision new tech- Innovation nologies Ecological thinking   
  • 3. About dKeats Innovation Innovation through software App-ly   
  • 4. Biology   
  • 5. Technology Education Biology   
  • 6. Management Technology Education Biology   
  • 7. Assumptions Wishful thinking Management Conventional Technology Wisdom Faith Education Biology  Hype  
  • 8. Ecological Management Technology Education Biology   
  • 9. Ecological Complex system Management with emergent properties Technology Direction Education Synergy Not magnitude Biology   
  • 10. Ecological processes Disturbance Predation Disease Symbiosis Competition Herbivory    Production
  • 11. Ecological processes Predation   
  • 12. Not obvious   
  • 13. Ecological processes Herbivory   
  • 14. Ecological processes Disturbance Predation Disease Symbiosis Competition Herbivory    Production
  • 15. Ecological processes Disturbance Predation The core Disease fundamental Symbiosis things that make ecosystems Competition function Herbivory    Production
  • 16. Ecological processes Disturbance Predation What are the core Disease fundamental things that make Symbiosis organizations Competition function? Herbivory    Production
  • 17. Ecological processes Sustainable finance What are the core Technology fundamental things that make Process organizations People function? Vision   
  • 18. Align for success Vision People Process Technology Clear Skills Creation Application Known Commitment Deployment Supporting Discussed Knowledge Operation applications On agendas Competencies Support Operating system Aligned toexamples Connectedness Enhancement Hardware other visions Emotional intelligence Innovation Network Aligned to Problem solving Change Internet other strategies Attitudes management User devices Other strategies Beliefs Communication User operating aligned to Actions system vision Passion User applications Fears Hidden agendas Politics Underpinned by: appropriate and sustainable finance Start here Do these together     (unless you are a start-up)
  • 19. Tools and techniques   
  • 20.    
  • 21.    
  • 22.    
  • 23. Disorder, Things youunpredictable, neitherchaos understand nor control Things youThings you understandcan control but dontdirectly    control
  • 24. Disorder, Things youunpredictable, neitherchaos understand nor control Things youThings you understandcan control but dontdirectly    control
  • 25. Ecological processes Sustainable The external finance environment Technology Structure Process People Vision   
  • 26. 8 Trends   
  • 27. Trend 1 More ubiquitous and affordable bandwidth The veins and arteries for the life blood of the knowledge economy   
  • 28. Trend 1 More ubiquitous and affordable bandwidth    http://www.africabandwidthmaps.com/
  • 29. Trend 1 More ubiquitous and affordable bandwidth    http://www.africabandwidthmaps.com/
  • 30. Trend 1 More ubiquitous and affordable bandwidth Where are we in South Africa? Broadband innovation Broadband services Last mile Broadband challenge penetration Broadband availability   
  • 31. Trend 1 More ubiquitous and affordable bandwidth Where are we in South Africa? Broadband innovation Broadband services Last mile Broadband challenge penetration Broadband availability   
  • 32. Trend 2    Ubiquitous computing
  • 33. Trend 3 Social everything MySpace   
  • 34. Trend 4 Greater freedom & openness platforms Platforms for sharing and remixing Free Software content (Open Source) Interconnected world of APIs Licenses that foster sharing and re-usability More open standards   
  • 35. Trend 4b Less freedom & openness Subtle erosion of rights, More emphasis on erosion that intellectual property accumulates Bigger patent minefields Extensions to copyright Dangerous goods packaged to look    fabulous
  • 36. Trend 5 Its a data-driven world we live in   
  • 37. Trend 5 Its a data-driven world we live in Using the Web to connect related data Extends http and URIs Data can beLinked data read automatically by computers Data fm different sources can be You dont connected & have to be human queried to access and     use it
  • 38. Location and context   Trend 6  
  • 39. Trend 7 Separation of computing from location Devices can appear smarter than they are VirtualizationCloud computing Utility computing APIs paradigm Software & hardware as services   
  • 40. Trend 7 Separation of computing from location Devices can appear smarter than they are VirtualizationCloud computing Utility computing APIs paradigm Software & hardware as services   
  • 41. Trend 8 Ambient intelligence environments that are sensitive and responsive to the presence of people Role of linked data   
  • 42. Trend 8 Ambient intelligence Augmented reality   
  • 43. How can South Africa play a st stronger role in creating 21 Century techno-ecology? Nationally Provincially Cities Start taking the knowledge economy  seriously  
  • 44. Ecological Vision People Process Technology Sustainable finance   
  • 45. Ecological Vision People Process Technology Sustainable finance   
  • 46. Thank you This presentation was made entirely using Free Software Derek Keats, PhD derek@dkeats.com http://www.dkeats.com  http://facebook.com/dkeats  

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