Sperry Van Ness Tech Tour  11.13.12
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Sperry Van Ness Tech Tour 11.13.12

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Update on Social Media and Commercial Real Estate by Sperry Van Ness International Corporation's Chief Platform Officer, Diane K. Danielson

Update on Social Media and Commercial Real Estate by Sperry Van Ness International Corporation's Chief Platform Officer, Diane K. Danielson

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Sperry Van Ness Tech Tour  11.13.12 Sperry Van Ness Tech Tour 11.13.12 Presentation Transcript

  • Social Media & #CRE:LinkedIn, Twitter & Beyond
  • The three big social networks: The business meeting The reunion/night out The cocktail party 2
  • Social Media and the Sales Cycle©2012 DKD New Media Strategies, LLC
  • How do search engines work?
  • Top sites in the United States1. Google 11. LinkedIn2. Facebook 12. Go3. YouTube 13. Blogspot4. Yahoo! 14. Bing5. Amazon.com 15. Pinterest6. Wikipedia 16. ESPN7. eBay 17. MSN8. Twitter 18. AOL9. Craigslist.org 19. Huffington Post10. Windows Live 20. Tumblr
  • LinkedIn:Not just a profile, but a portfolio
  • Leveraging LinkedIn:Active Participation
  • Spontaneous networking
  • Intentional networking
  • Twitter & Facebook:When you just can’t be there in person
  • 1 2 3 4
  • #Hashtags & Keywords• #CRE • Sperry Van Ness• #CRElisting • @SVNICorporate• #Multifamily • “Thx for the RT’s”• #Industrial • #FF• #Office + #CRE • #CREjavaclub• #Medical + #CRE
  • #Hashtags & Keywords
  • Monday National Sales Call• Open to all Advisors & outside brokers• SVN promotes properties during call and via social media after the call.
  • SVN on Social MediaLinkedIn:• https://www.linkedin.com/company/sperry-van-ness• http://www.linkedin.com/groups?gid=4474624 (for SVN advisors)Twitter Page:• http://www.twitter.com/SVNICorporateFacebook Page:• http://www.facebook.com/SVNICGoogle+• http://bit.ly/SVNgoogleSlideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC