Leveraging Social Media

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Presentation for the Center for Women & Enterprise

Presentation for the Center for Women & Enterprise

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  • 1. Leveraging Social Media: Make it part of your sales cycle
  • 2. Why Social Media?
    Help your target market find you
    Control what they do find
    Virtual handshakes
    Reconnect
    Meet new contacts
    Stay top of mind
    Set it and (sometimes) forget it
    2
  • 3. The Social Media Sales Cycle
    ©2010Diane K. Danielson
  • 4. The business meeting
    The reunion/night out
    The cocktail party
    4
    The big three social networks:
  • 5. Creating an online footprint
  • 6. How do search engines work?
  • 7. Social media = exit sign off the Internet
  • 8. LinkedIn: Your online portfolio
  • 9.
  • 10.
  • 11. 11
  • 12. LinkedIn company pages
  • 13. Blogs: The Backbone of Social Media
  • 14. Blogs = Virtual Home Base option
    Virtual Home Base
    Virtual Home Base
    Target market
    You
  • 15. Blogs are SEO friendly
    Search engines love:
    new content
    websites with lots of pages
    keywords in titles/links
    back links (follow v. no-follow)
  • 16.
  • 17.
  • 18. Keyword Success
  • 19. Facebook Pages: Give them something to talk about
  • 20.
  • 21.
  • 22.
  • 23. Facebook … really?
    500 million people
    Easier than blogging
    Visual
    Free
    SEO
  • 24. The Social Media Sales Cycle
    ©2010Diane K. Danielson
  • 25. Twitter: The 24/7/365 Cocktail Party
  • 26. Why Twitter?
    What business problems do you need to solve?
    Marketing
    Networking
    Publicity/brand awareness
    Crises management
    Customer service
    Market research
    CRM
  • 27. Automate
  • 28. Generate
  • 29. Total outreach
  • 30. Referral generation
    Broaden your reach
    Stay top of mind
    Online referrals are easy
    High tech  high touch
  • 31. Thank you!
    New Media Marketing Consulting
    Email: Diane@DKDnewmedia.com
    Twitter: @DKDnewmedia
    www.DianeDanielson.com