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Social Media: What You Need to Know in 2012

Social Media: What You Need to Know in 2012







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    Social Media: What You Need to Know in 2012 Social Media: What You Need to Know in 2012 Presentation Transcript

    • Social Media:What everyone needs to know in 2012
    • What makes a great brand?• Compelling idea• Core purpose and supporting values• Central organizational principle (is this on- brand?)• Ability to stay relevant Brand = quality, vision and consistency.
    • What is a brand?• A brand is the gut feeling you have when you think about a product or service. It’s not the product itself.
    • What is a personal brand?• Your personal brand is the gut feeling others have when they think about you.
    • Face to Face: Mehrabian 3V rule• Albert Mehrabian, UCLA study: – Verbal: 7% – Voice: 38% – Visual: 55%• If the three aren’t consistent, the visual wins out 55% of the time.• So what does this mean in a social media world? Brand = quality, vision and consistency.
    • Is Klout the online rule?
    • 6 Personas of Online Sharers1. Altruists2. Careerists3. Boomerangs4. Hipsters5. Connectors6. SelectivesFrom a 2011 study by the New York Times Consumer Insight Group.
    • The three big social networks: 130 million 800 million 100 million 8
    • The three big social networks: The business meeting The reunion/night out The cocktail party 9
    • The Social Media Sales Cycle©DKD New Media Strategies, LLC
    • The four big drivers for 2012: Blogs SEO Mobile Video
    • How do search engines work?
    • LinkedIn:Not just a profile, but a portfolio
    • LinkedIn: Basics
    • LinkedIn: Basics
    • 17
    • LinkedIn: company pages
    • LinkedIn: company pages
    • Facebook:Oh no you didn’t!!!
    • Is this your personal brand?
    • Or are you just plain dumb?
    • Facebook and privacy• There is none. – Comments on pages are public – Friends’ profiles may be public• Responsibility is on the user. – Go through privacy settings monthly or whenever Facebook makes a change. – Do not friend up or down the corporate ladder.
    • Facebook for professionals• Facebook is for fun – keep it light.• If it’s not appropriate for the company cafe, it’s not appropriate.• Set your privacy settings so that no one can see “tagged” photos of you.• Monitor friends.• Be selective about activities.• Avoid profanity and “hate.”
    • Facebook Pages
    • Facebook Pages - Timeline
    • Twitter:The problem with cocktail parties
    • Think before you tweet.
    • In fact, Google before you tweet.
    • And, if you have a #twitterfail, hopeyour employer has a sense of humor
    • Twitter tips for professionals• Close-up photo• Craft a good bio• Use #hashtags judiciously• Be informational, not self-promotional
    • Find people to follow
    • Blogs:Why every company needs one
    • Blogs are social media fodder
    • How do search engines work?
    • KeywordSuccess
    • Blogs are SEO friendly• Search engines love: – new content – websites with lots of pages – keywords in titles/links – back links
    • Tools of the trade - Hootsuite
    • Thank you!Diane K. Danielson@DKDNewMediawww.DKDNewMedia.com