Social Media - What a Small Business Needs to Know in 2012
Leveraging Social Media:Make it part of your sales cycle
What makes a great brand?• Compelling idea• Core purpose and supporting values• Central organizational principle (is this on- brand?)• Ability to stay relevant Brand = quality, vision and consistency.
What is a brand?• A brand is the gut feeling you have when you think about a product or service. It’s not the product itself.
Why Social Media? Why now?• Help your target market find you• Control what they do find• Virtual handshakes – Reconnect – Meet new contacts – Stay top of mind• Acknowledge customers• Set it and (sometimes) forget it