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Social media sales cycle for Rhino PR
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Social media sales cycle for Rhino PR

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Transcript

  • 1. Leveraging Social Media: Make it part of your sales cycle
  • 2. Why Social Media? Why now?
    Help your target market find you
    Control what they do find
    Virtual handshakes
    Reconnect
    Meet new contacts
    Stay top of mind
    Acknowledge customers
    Set it and (sometimes) forget it
  • 3. The Social Media Sales Cycle
  • 4. The business meeting
    The reunion/night out
    The cocktail party
    4
    The three big social networks:
  • 5. Blogs
    SEO
    Mobile
    The three big drivers:
  • 6.
  • 7. How do search engines work?
  • 8. How do search engines work?
  • 9. Social media = exit sign off the Internet
  • 10. LinkedIn: Your online portfolio
  • 11.
  • 12.
  • 13. 13
  • 14. LinkedIn company pages
  • 15. Blogs: The Backbone of Social Media
  • 16. Blogs are social media fodder
  • 17. Blogs = Virtual Home Base option
    Virtual Home Base
    Virtual Home Base
    Target market
    You
  • 18. Blogs are SEO friendly
    Search engines love:
    new content
    websites with lots of pages
    keywords in titles/links
    back links
  • 19.
  • 20. Keyword Success
  • 21. Image success
  • 22. Facebook Pages: Give them something to talk about
  • 23.
  • 24.
  • 25.
  • 26. Facebook … really?
    700 million people
    Easier than blogging
    Visual
    Free
    SEO
  • 27. The Social Media Sales Cycle
  • 28. Twitter: The 24/7/365 Cocktail Party
  • 29. Why Twitter?
    What business problems do you need to solve?
    Marketing
    Networking
    Publicity/brand awareness
    Crises management
    Customer service
    Market research
    CRM
  • 30. Automate
  • 31. Generate
  • 32. Best to have a sense of humor
  • 33. Total outreach
  • 34. Referral generation
    Broaden your reach
    Stay top of mind
    Online referrals are easy
    High tech  high touch
  • 35. Thank you!
    New Media Marketing Consulting
    Email: Diane@DKDnewmedia.com
    Twitter: @DKDnewmedia
    http://dkdnewmedia.com