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Social Media Jumpstart
 

Social Media Jumpstart

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Keep your marketing plan simple, searchable and sharable

Keep your marketing plan simple, searchable and sharable

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    Social Media Jumpstart Social Media Jumpstart Presentation Transcript

    • Social Media Jumpstart: Keeping your marketing plan simple, searchable and sharable.
      withDiane K. Danielson
    • The business meeting
      The reunion/night out
      The cocktail party
      2
      The big three
    • Before you start tweeting
      Build your online footprint
      Helps your target market find you
      Control what you can about what they find
      Adds to credibility
      Distinguish yourself/your company
      Set it and forget it
      3
    • Google Maps = New Yellow Pages
      4
    • Google.com>Business Solutions>Local Business Center
      5
    • Blogs: The backbone of social media
    • Blogs: the backbone of social media
      Website
      Website
      Blogs
      Blogs
      Target market
      You
    • Blogs – searchable & share-able
    • Business Blog – Success Story
    • Business Blog – Success Story
    • Facebook Pages: Give them something to talk about
    • Twitter: The Social Media Swiss Army Knife
    • Why Twitter?
      What business problems do you need to solve?
      Marketing
      Networking
      Publicity/brand awareness
      Crises management
      Customer service
      Market research
      CRM
    • A few Twitter truths
      Social media = conversational selling.
      Give them the what; sell them the how.
      Social media doesn’t work if you don’t work social media.
      --Lena West, www.RealWomenDoSocialMedia.com
      • What to post - 30/30/30/10 rule:
      • 30% self promotion
      • 30% promoting others
      • 30% your personality/interacting
      • 10% just for fun
      • How to post regularly
      • Link your blog
      • Twitthat
      • Connect to other social networks
      How to be a Renaissance tweeter
    • Time Management
      • Create a schedule
      • Sampling of Twitter Tools:
      • www.hootsuite.comto time tweets, tracks links, connect to facebook, keywords
      • www.twitterfeed.com links your blog to Twitter
      • Facebook Twitter app links to Facebook
      Cell phone
    • Using a Twitter interface
    • Hootsuite – tracking keywords
    • Thank you!
      Diane K. Danielson
      Founder, Downtown Women’s Club
      Twitter: @DowntownWoman
      VP of Business Development
      Email: diane@convengine.com