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Social Media: Its time is now.

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Presentation on Social Media

Presentation on Social Media

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  • 1.
    • Diane K. Danielson
    • CEO, www.DowntownWomensClub.com
    Social Media: its time has come.
  • 2. What is social media? Web 2.0 – Software tools that can be customized and rely on “user-generated content.” Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”) Social Networking – Using Web 2.0 tools to network.
  • 3. The big three. The business meeting The reunion/friends’ night out The cocktail party
  • 4. Social media by the numbers 250,000,000 - number of active Facebook users 133,000,000 - number of blogs indexed by Technorati since 2002 32,000,000 - number of Twitter users 16,000,000 - number of LinkedIn users
  • 5. Social media flowchart Target market You Blogs Website Blogs Website
  • 6. Why social media differs from traditional marketing
    • Social interaction = 2-way conversation
    • ROI is difficult to measure:
      • Based on time not $$$
      • Difficult to track word of mouth
    • But, you can track clicks.
    • Website = costly billboard on your own property
    • Social Media = free billboard on the highway
  • 7.
    • It’s a portfolio, not just a profile
      • Make public/update URL
      • Include as much info as possible
    • Meet people through:
      • Search by name/keyword
      • Groups – join others or start your own
      • Answers – share your expertise
    • Create a company profile
  • 8. LinkedIn Groups
  • 9. LinkedIn Answers
  • 10.
    • Profiles, Groups and Pages
  • 11.
    • Profiles, Groups and Pages
    • Apps and throwing sheep
    • Status updates (microblogging)
    • The ultimate “warm call”
    • cnn.com/Facebook partnership
  • 12.
    • Do you have “fans?”
    • Fresh content?
    • Transitive trust v. WOM
    • Ads: hyper targeting v. intentional advertising
    • Smart CRM
    pages
  • 13. pages
  • 14.
    • Why do people twitter ?
    • Promote brands & products
    • Connect/reconnect with people
    • Monitor online image
      • Company reputation
      • Customer service
    • Market research
      • Trends
      • Competition
  • 15. Search = new google
  • 16. Your @name & icon
    • What’s your brand?
      • @DowntownWoman v. @DianeDanielson
    • Icon:
      • avatar, logo or you?
      • Be consistent (even across platforms)
  • 17. Case study: cleats
    • Go to http://search.twitter.com .
    • Find people tweeting about “soccer cleats”
    • Follow them
  • 18.
    • What do you learn?
      • Women are a large percentage of purchasers.
      • The international term is “boots.”
      • Guys will buy “boots” just because they want something new.
      • Orange is the hot new color
      • Customization is a new trend.
    Case study: cleats
  • 19.
    • What do you learn?
      • Competitors
      • Bloggers
      • Retailers
    Case study: cleats
  • 20.
    • 30/30/30/10 rule
    • Ways to meet people
      • Follow people
      • RT/DM/@
      • Live-tweeting events
      • Asking questions
      • “ look for the @stream”
  • 21. Social Media: time management
    • Create a schedule
    • Sampling of Twitter Tools:
      • www.hootsuite.com times your tweets, tracks links
      • www.twhirl.org auto shortens links
      • www.twitthis.com posts what you read with a click
      • www.twitterfeed.com links your blog to Twitter
      • Facebook Twitter App links Tweets to Facebook
  • 22. Sidebar: a bit about search
    • “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
    • Top US websites (Facebook 3, Twitter 13, LinkedIn 28).
    • Why you should write a book review on Amazon (#14).
  • 23. Final Tips
    • Pick one or two to focus on and really learn.
    • Have a consistent photo across mediums.
    • Raise the energy or intellectual level of the conversation.
    • Schedule time for this into your week.
      • Have set days/times
      • Test out a new feature each time
      • Make X number of new connections
  • 24. What’s next?
    • Companies become more personal & accountable.
    • “ Tribes” become more important.
    • Rise in membership sites, people want to be contributing members/not consumers.
    • Social networking = jet fuel for network marketers/affiliate programs.
    • By 2012: more people working from home than in an office = good for women.
  • 25. What’s next? Downtown Women’s Club
    • Created a Teleclass and eBook series: The Downtown Women’s Club Beginners Guide to Facebook, Twitter, etc.
    • Developed an affiliate/publishing program.
      • For members
      • For non-profits
      • For future eBook authors
      • For network marketers
  • 26. What’s next?
  • 27. Recommended Reads
    • Here Comes Everybody: The power of organizing without organizations – Clay Shirky
    • Groundswell – Charlene Li and Josh Bernoff
    • Tribes – Seth Godin
    • Me 2.0 – Dan Schawbel
    • The Facebook Era – Clara Shih
    • Don’t Make Me Think – Steve Krug
    • eBootCamp – Corey Perlman
    • Trade-Off: Why some things catch on and others don’t – Kevin Maney
  • 28. Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website