What is social media? Web 2.0 – Software tools that can be customized and rely on “user-generated content.” Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”) Social Networking – Using Web 2.0 tools to network.
The big three. The business meeting The reunion/friends’ night out The cocktail party
Social media by the numbers 250,000,000 - number of active Facebook users 133,000,000 - number of blogs indexed by Technorati since 2002 32,000,000 - number of Twitter users 16,000,000 - number of LinkedIn users
Social media flowchart Target market You Blogs Website Blogs Website
Why social media differs from traditional marketing