Social Media & PoliticsHigh tech leads to high touch<br />
Social Media & Politics<br />A tactic not a strategy:<br />Community building<br />Fundraising<br />Advertising<br />Messa...
Social Media & Politics<br />Facebook<br />Twitter<br />YouTube<br />Blogging – most SEO value<br />
Social Media: Staffing<br />Staffing = Social media champion<br />Treat staff and volunteers like grownups<br />Two-way co...
Build a community<br />
Fundraising - Facebook<br />
Fundraising - Facebook<br />
Fundraising - Facebook<br />
Fundraising<br />
Fundraising – Money bombs<br />Money bombs have a sense of urgency<br />Geared to lower donors<br />
Advertising<br />Eyeballs are eyeballs & these are free<br />
Advertising<br />Online ads:<br />Cap costs<br />Test messages<br />Target demographics <br /><ul><li>Insert your Facebook...
Also, limit by language and/or interests</li></li></ul><li>Beyond social networks<br />SMSbanking<br />QR codes<br />Web r...
Field Operations<br />Build a social media base<br />Hit unique constituencies: <br />Not on walk list?<br />Not on call l...
Field Operations<br />Building a Buzz<br />Right handles and hashtags = player<br />Connect with media<br />Virtual handsh...
Field Operations<br />Energizing your base: <br />How to volunteer<br />Event announcements<br />Where to get signs?<br />...
Facebook: respond & engage<br />Let supporters know where you are and what you’re doing<br />Comment on critical local iss...
Twitter: start early, tweet often<br />What’s your handle?<br />Outreach strategy<br />Stay on message<br />Reciprocity wo...
Working the Hashtags<br />
Personalize your Twitter page<br />
Twitter: Free Public Relations<br />@swiftcurrentllc = 239 followers<br />@NorsU = 4,106<br />@Scarlett156 = 551<br />@Pat...
Think before you post.<br />Dane Deutsch of Rice Lake posted a message on his campaign Twitter account in March that read,...
Q. From a high-level perspective, what are the reasons that you make use of social media tools like Twitter?<br />A. Socia...
Social media alone is not enough<br />Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 <br />Rival Lee ...
Social media can’t fix it all …<br />Polls had Fisher at a 20-point win<br />Brunner closed it to a 10-point spread<br />B...
But social media certainly helps  <br />To win you need:<br />Money<br />Name recognition; and a<br />Compelling issue<br ...
What could Brunner have done with $2.3 million?<br />Primary<br />
What could Brunner have done with $2.3 million?<br />Primary<br />
Thank you!<br />Megan Amundson<br />Megan Amundson Strategies<br />Email: Megan@MeganAmundson.com<br />Twitter: @MeganAmun...
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Social media and politics

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Social media and politics

  1. 1. Social Media & PoliticsHigh tech leads to high touch<br />
  2. 2. Social Media & Politics<br />A tactic not a strategy:<br />Community building<br />Fundraising<br />Advertising<br />Messaging<br />Field operations<br />Communicating with constituents<br />
  3. 3. Social Media & Politics<br />Facebook<br />Twitter<br />YouTube<br />Blogging – most SEO value<br />
  4. 4. Social Media: Staffing<br />Staffing = Social media champion<br />Treat staff and volunteers like grownups<br />Two-way conversation<br />
  5. 5. Build a community<br />
  6. 6. Fundraising - Facebook<br />
  7. 7. Fundraising - Facebook<br />
  8. 8. Fundraising - Facebook<br />
  9. 9. Fundraising<br />
  10. 10. Fundraising – Money bombs<br />Money bombs have a sense of urgency<br />Geared to lower donors<br />
  11. 11. Advertising<br />Eyeballs are eyeballs & these are free<br />
  12. 12. Advertising<br />Online ads:<br />Cap costs<br />Test messages<br />Target demographics <br /><ul><li>Insert your Facebook Page
  13. 13. Also, limit by language and/or interests</li></li></ul><li>Beyond social networks<br />SMSbanking<br />QR codes<br />Web releases<br />
  14. 14. Field Operations<br />Build a social media base<br />Hit unique constituencies: <br />Not on walk list?<br />Not on call list?<br />Talk to voters where they are<br />
  15. 15. Field Operations<br />Building a Buzz<br />Right handles and hashtags = player<br />Connect with media<br />Virtual handshakes<br />Build momentum!<br />
  16. 16. Field Operations<br />Energizing your base: <br />How to volunteer<br />Event announcements<br />Where to get signs?<br />Online avatars and banners<br />GOTV<br />Ask to: donate, volunteer, be part of online rapid response team.<br />
  17. 17. Facebook: respond & engage<br />Let supporters know where you are and what you’re doing<br />Comment on critical local issues<br />Engage constituents: They “Like” me! The more people commenting the merrier.<br />Pictures!<br />
  18. 18. Twitter: start early, tweet often<br />What’s your handle?<br />Outreach strategy<br />Stay on message<br />Reciprocity works!<br />Hashtags<br />Be retweetable<br />
  19. 19. Working the Hashtags<br />
  20. 20. Personalize your Twitter page<br />
  21. 21. Twitter: Free Public Relations<br />@swiftcurrentllc = 239 followers<br />@NorsU = 4,106<br />@Scarlett156 = 551<br />@PatriotinMA = 760<br />@Evanslynne = 2,465<br />TOTAL: 8,121 (in 5 min.)<br />#MA2010 followers = ????<br />@ntsongas= 103 followers<br />@gosox5555= 77<br />TOTAL: 180 (in 3 days)<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Think before you post.<br />Dane Deutsch of Rice Lake posted a message on his campaign Twitter account in March that read, "Hitler and Lincoln were both strong leaders. Lincoln's character made him the greater leader whose legacy and leadership still lives on!"<br />
  28. 28. Q. From a high-level perspective, what are the reasons that you make use of social media tools like Twitter?<br />A. Social media fosters an environment of open dialogue between my constituents and me. Facebook and Twitter enable me to communicate directly and instantaneously with my constituents, who in turn can provide feedback on the work I am doing on their behalf. These tools serve me well as I try to listen to the needs of my constituents and work to address the major challenges facing their respective communities.<br />--Brian Joyce, 7th term Senator, representing the Norfolk, Bristol and Plymouth district,<br />
  29. 29. Social media alone is not enough<br />Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 <br />Rival Lee Fisher raised approx. $2,300,000 <br />
  30. 30. Social media can’t fix it all …<br />Polls had Fisher at a 20-point win<br />Brunner closed it to a 10-point spread<br />But were there compelling issues? Cultural barriers? <br />
  31. 31. But social media certainly helps <br />To win you need:<br />Money<br />Name recognition; and a<br />Compelling issue<br />Social media helps with all three<br />
  32. 32. What could Brunner have done with $2.3 million?<br />Primary<br />
  33. 33. What could Brunner have done with $2.3 million?<br />Primary<br />
  34. 34. Thank you!<br />Megan Amundson<br />Megan Amundson Strategies<br />Email: Megan@MeganAmundson.com<br />Twitter: @MeganAmundson<br />www.MeganAmundson.com<br />Diane K. Danielson<br />DKD New Media Strategies<br />Email: Diane@DKDnewmedia.com<br />Twitter: @DKDpolitics<br />Twitter: @DKDnewmedia<br />Twitter: @DowntownWoman<br />www.DianeDanielson.com<br />
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