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Social Media and Politics

Social Media and Politics



How social media is affecting political campaigns in 2010.

How social media is affecting political campaigns in 2010.



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    Social Media and Politics Social Media and Politics Presentation Transcript

    • Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine
    • Social Media: Staffing
      • Staffing = Social Media Champion
      • Treat staff and volunteers like grownups
    • Social Media: Fundraising
      • Money Bombs have a sense of urgency
      • Geared to lower donors
    • Social Media: Fundraising
    • Social Media: Fundraising
      • Make the most of your Thank You’s
      • If they donate, ask them to volunteer
      • If they volunteer, ask them to donate
      • Capture communication info
    • Social Media: Advertising
      • Eyeballs are eyeballs & these are free
    • Social Media: Advertising
      • Online ads:
        • Cap costs
        • Test messages
        • Target demographics
      • Insert your Facebook Page
      • Also, limit by language and/or interests
    • Social Media: Communication
      • SMSbanking
      • Virtual handshakes
      • Logistics
    • Social Media: Field Operations
      • How to volunteer
      • Event announcements
      • Where to get signs?
      • Online avatars and banners
      • GOTV
      • Ask to: donate, volunteer, be part of online rapid response team.
    • We want to help, but how?
    • Does social media matter?
    • Does social media matter?
    • Twitter: Free Public Relations
    • Twitter: Free Public Relations @swiftcurrentllc = 239 followers @NorsU = 4,106 @Scarlett156 = 551 @PatriotinMA = 760 @Evanslynne = 2,465 TOTAL: 8,121 (in 5 min.) #MA2010 followers = ???? @ntsongas= 103 followers @gosox5555= 77 TOTAL: 180 (in 3 days)
    • Twitter: Advancing Issues
      • Hashtags
        • #MA2010
        • #P2
        • #41STvote
        • #HCR
        • #oilslick
        • #electwomen
      • Make things “retweetable”
      • Reciprocity works
    • Q. From a high-level perspective, what are the reasons that you make use of social media tools like Twitter? A. Social media fosters an environment of open dialogue between my constituents and me. Facebook and Twitter enable me to communicate directly and instantaneously with my constituents, who in turn can provide feedback on the work I am doing on their behalf . These tools serve me well as I try to listen to the needs of my constituents and work to address the major challenges facing their respective communities. --Brian Joyce, 7th term Senator, representing the Norfolk, Bristol and Plymouth district,
    • Social media alone is not enough
      • Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000
      • Rival Lee Fisher raised approx. $2,300,000
    • Social media can’t fix it all …
      • Polls had Fisher at a 20-point win.
      • Brunner closed it to a 10-point spread.
      • But what were the compelling issues? Cultural barriers?
    • But social media certainly helps.
      • To win you need:
        • Money
        • Name recognition; and a
        • Compelling issue
      • Social media helps with all three.
        • Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two.
        • Clark & Golnik = have compelling issues & are using social media well.
        • As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.
    • What could Brunner have done with $2.3 million?
    • Thank You! Twitter: @Downtownwoman or @DKDpolitics Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine