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Social Media and Human Resources
 

Social Media and Human Resources

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    Social Media and Human Resources Social Media and Human Resources Presentation Transcript

    • Social Media & HR: The Good, The Bad & The Ugly
    • The business meeting
      The reunion/night out
      The cocktail party
      2
      The three big social networks:
    • Blogs
      SEO
      Mobile
      The three big drivers:
    • LinkedIn:Your online portfolio
    • 7
    • LinkedIn company pages
    • Problem areas:
    • Blogs: Everybody has an opinion
    • 3 Types of Employees Blogs
      Internal (behind firewall)
      External (marketing)
      Personal blog
      Should not reveal confidential information
      Should have disclaimer
    • Facebook:Oh no you didn’t!!!
    • The problem with Facebook
      NLRB v. AMR
      NLRB v. Hispanics United
    • Facebook and privacy
      There is none.
      Comments on pages are public
      Friends’ profiles may be public
      Responsibility is on the user.
      Go through privacy settings monthly or whenever Facebook makes a change.
      Do not friend up or down the corporate ladder.
    • Twitter: The problem withcocktailparties
    • The problem with Twitter
    • Best to have a sense of humor
    • Social Media Policies: Treat employees as adults
    • IBM
      Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
    • BBC
      With conversations, participate online. Don’t “broadcast” messages to users.
      With moderation, only police where we have to. Trust our users where we don’t.
    • Intel
      Always pause and think before posting.
      Perception is reality.
      It's a conversation.
    • Zappos
      Be real and use your best judgment.