Social Media and Human ResourcesPresentation Transcript
Social Media & HR: The Good, The Bad & The Ugly
The business meeting The reunion/night out The cocktail party 2 The three big social networks:
Blogs SEO Mobile The three big drivers:
LinkedIn:Your online portfolio
LinkedIn company pages
Blogs: Everybody has an opinion
3 Types of Employees Blogs Internal (behind firewall) External (marketing) Personal blog Should not reveal confidential information Should have disclaimer
Facebook:Oh no you didn’t!!!
The problem with Facebook NLRB v. AMR NLRB v. Hispanics United
Facebook and privacy There is none. Comments on pages are public Friends’ profiles may be public Responsibility is on the user. Go through privacy settings monthly or whenever Facebook makes a change. Do not friend up or down the corporate ladder.
Twitter: The problem withcocktailparties
The problem with Twitter
Best to have a sense of humor
Social Media Policies: Treat employees as adults
IBM Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
BBC With conversations, participate online. Don’t “broadcast” messages to users. With moderation, only police where we have to. Trust our users where we don’t.
Intel Always pause and think before posting. Perception is reality. It's a conversation.