Social Media & HR: The Good, The Bad & The Ugly<br />
The business meeting<br />The reunion/night out<br />The cocktail party<br />2<br />The three big social networks:<br />
Blogs<br />SEO<br />Mobile<br />The three big drivers:<br />
LinkedIn:Your online portfolio<br />
7<br />
LinkedIn company pages<br />
Problem areas:<br />
Blogs: Everybody has an opinion<br />
3 Types of Employees Blogs<br />Internal (behind firewall)<br />External (marketing)<br />Personal blog<br />Should not re...
Facebook:Oh no you didn’t!!!<br />
The problem with Facebook<br />NLRB v. AMR<br />NLRB v. Hispanics United<br />
Facebook and privacy<br />There is none.<br />Comments on pages are public<br />Friends’ profiles may be public<br />Respo...
Twitter: The problem withcocktailparties<br />
The problem with Twitter<br />
Best to have a sense of humor<br />
Social Media Policies: Treat employees as adults<br />
IBM<br />Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating t...
BBC<br />With conversations, participate online. Don’t “broadcast” messages to users.<br />With moderation, only police wh...
Intel<br />Always pause and think before posting.<br />Perception is reality.<br />It's a conversation. <br />
Zappos<br />Be real and use your best judgment.<br />
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Social Media and Human Resources

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Social Media and Human Resources

  1. 1. Social Media & HR: The Good, The Bad & The Ugly<br />
  2. 2. The business meeting<br />The reunion/night out<br />The cocktail party<br />2<br />The three big social networks:<br />
  3. 3. Blogs<br />SEO<br />Mobile<br />The three big drivers:<br />
  4. 4. LinkedIn:Your online portfolio<br />
  5. 5.
  6. 6.
  7. 7. 7<br />
  8. 8. LinkedIn company pages<br />
  9. 9. Problem areas:<br />
  10. 10. Blogs: Everybody has an opinion<br />
  11. 11. 3 Types of Employees Blogs<br />Internal (behind firewall)<br />External (marketing)<br />Personal blog<br />Should not reveal confidential information<br />Should have disclaimer<br />
  12. 12. Facebook:Oh no you didn’t!!!<br />
  13. 13. The problem with Facebook<br />NLRB v. AMR<br />NLRB v. Hispanics United<br />
  14. 14. Facebook and privacy<br />There is none.<br />Comments on pages are public<br />Friends’ profiles may be public<br />Responsibility is on the user.<br />Go through privacy settings monthly or whenever Facebook makes a change.<br />Do not friend up or down the corporate ladder.<br />
  15. 15. Twitter: The problem withcocktailparties<br />
  16. 16. The problem with Twitter<br />
  17. 17. Best to have a sense of humor<br />
  18. 18. Social Media Policies: Treat employees as adults<br />
  19. 19. IBM<br />Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.<br />
  20. 20. BBC<br />With conversations, participate online. Don’t “broadcast” messages to users.<br />With moderation, only police where we have to. Trust our users where we don’t.<br />
  21. 21. Intel<br />Always pause and think before posting.<br />Perception is reality.<br />It's a conversation. <br />
  22. 22. Zappos<br />Be real and use your best judgment.<br />
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