Mass Womens Bar Assoc

  • 324 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
324
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Virtual Cup of Coffee: How to use social media to make the most of every minute
    Diane K. Danielson
    vp of business development, www.Convengine.com
  • 2. The business meeting
    The reunion/girls’ night out
    The cocktail party
    2
  • 3. 3
    Before you start tweeting
    Build your online footprint
    Helps your target market find you
    Control what you can about what they find
    Adds to credibility
    Distinguish yourself/your company
    Set it and forget it
  • 4. 4
    Google Maps = New Yellow Pages
  • 5. 5
    Google.com>Business Solutions>Local Business Center
  • 6. 6
    Google.com>Business Solutions>Local Business Center
  • 7. 7
    Google.com>Business Solutions>Local Business Center
  • 8. Linking Up on LinkedIn:It’s a portfolio, not just a profile
  • 9. Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • 10. Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • 11. Privacy & other settings
  • 12. Blog Link
    Slideshare
    Google Presentation
    12
    Applications
  • 13. Networking
    Keep your name out there:
    • Update your profile
    • 14. Write recommendations
    • 15. Status updates
    • 16. Add presentations/links to white papers
    • 17. Add 5 new contacts per week
    Interact with others:
  • Networking
    Who can you link to?
    • People you know (have email address)
    • 19. Intros to people your friends know
    • 20. Can message people: in your group, in your friends’ networks.
    Tips for linking:
    • Customize your invite
    • 21. LinkedIn Open Networkers (LIONs)
    • 22. Defer Facebook friend requests
  • Blogs: the backbone of social media
    Website
    Website
    Target market
    You
    Blogs
    Blogs
  • 23. “Blogs are so 2004” Paul Boutin, Wired
    Blogs = 2010 Business Tool
    To engage your target market
    To showcase expertise
    Search engine optimization
    As your actual website
    Add live content on static websites
    Supplement e-newsletters
    To feed content to Facebook, Twitter and LinkedIn
  • 24. Blogs – searchable & share-able
  • 25. Blogs – how much, how often?
    Minimum = 1 per week/10 days
    How to do daily posts:
    Link to other posts/articles
    Pre-post items
    Create a group blog
    Blog promotion
    Social media reciprocity
    Repurposing content
    Blog directories
  • 26. Business Blog – Success Story
  • 27. Business Blog – Success Story
  • 28. Facebook Fan Pages
    Let’s give them something to talk about
  • 29. 22
  • 30. 23
  • 31. 24
  • 32. Twitter
    It’s all about the strategy
  • 33. Why Twitter?
  • A few Twitter truths
    • Social media = conversational selling.
    • 41. Give them the what; sell them the how.
    • 42. Social media doesn’t work if you don’t work social media.
    --Lena West, www.RealWomenDoSocialMedia.com
  • 43. Your @name & icon
    • What’s your brand?
    • 44. @DowntownWoman v. @DianeDanielson
    • 45. Icon:
    • 46. avatar, logo or you?
    • 47. Be consistent (even across platforms)‏
    • 48. Short, memorable, easy to spell.
  • What do I do?
  • Twitter basics
  • 03/06/10
    Twitter basics:
  • 62. 3 Rules for giving good tweet
    Have a strategy.
    Be positive, informative, funny or insightful.
    Be a Renaissance tweeter.
  • 63. How to be a Renaissance Tweeter
    • What to post - 30/30/30/10 rule:
    • 64. 30% self promotion
    • 65. 30% promoting others
    • 66. 30% your personality/interacting
    • 67. 10% just for fun
    • 68. How to post regularly
    • 69. Link your blog
    • 70. Twitthat or Twitthis
    • 71. Connect to other social networks
  • Case Study: Marketing a Service
  • 72. Time Management
    • Create a schedule
    • 73. Sampling of Twitter Tools:
    • 74. www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
    • 75. www.twitterfeed.com links your blog to Twitter
    • 76. Facebook Twitter app links to Facebook
    Cell phone
  • 77. Using a Twitter Interface
  • 78. Hootsuite – tracking keywords
  • 79. Thank you
    Diane K. Danielson
    Twitter: @DowntownWoman