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The Virtual Cup of Coffee: Use social media to make the most of every minute<br />withDiane K. Danielson<br />
The business meeting<br />The reunion/girls’ night out<br />The cocktail party<br />2<br />The big three<br />
Before you start tweeting<br />Build your online footprint<br />Helps your target market find you<br />Control what you ca...
Google Maps = New Yellow Pages<br />4<br />
Google.com>Business Solutions>Local Business Center<br />5<br />
6<br />Google.com>Business Solutions>Local Business Center<br />
Linking Up on LinkedIn: It’s a portfolio, not just a profile<br />
Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections...
Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections...
Privacy & other settings<br />
Blog Link<br />Slideshare<br />Google Presentation<br />Applications<br />11<br />
Networking<br />Keep your name out there:<br />Update your profile<br />Write recommendations<br />Status updates<br />Add...
Networking<br />Who can you link to?<br />People you know (have email address)<br />Intros to people your friends know<br ...
Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
“Blogs are so 2004” Paul Boutin, Wired<br />Blogs = 2010 Business Tool<br />To engage your target market <br />To showcase...
Blogs – searchable & share-able<br />
Blogs – how much, how often?<br />Minimum = 1 per week/10 days<br />How to do daily posts:<br />Link to other posts/articl...
Business Blog – Success Story<br />
Business Blog – Success Story<br />
Facebook Pages: Give them something to talk about<br />
21<br />
22<br />
23<br />
Twitter: The Social Media Swiss Army Knife<br />
Why Twitter?<br />What business problems do you need to solve?<br />Marketing<br />Networking<br />Publicity/brand awarene...
A few Twitter truths<br />Social media = conversational selling.<br />Give them the what; sell them the how.<br />Social m...
<ul><li>What’s your brand?
@DowntownWoman v. @DianeDanielson
Icon:
avatar, logo or you?
Be consistent (even across platforms)‏
Short, memorable, easy to spell.</li></ul>Your @name & icon<br />
<ul><li>Insights from experts and colleagues
News updates (industry/biz/trends)‏
Competition
Conferences
Colleagues
Clients
Brands</li></ul>Start reading<br />
<ul><li>140 characters
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Maine Bar Association: Social Media

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How to use social media to network as an attorney

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Transcript of "Maine Bar Association: Social Media "

  1. 1. The Virtual Cup of Coffee: Use social media to make the most of every minute<br />withDiane K. Danielson<br />
  2. 2. The business meeting<br />The reunion/girls’ night out<br />The cocktail party<br />2<br />The big three<br />
  3. 3. Before you start tweeting<br />Build your online footprint<br />Helps your target market find you<br />Control what you can about what they find<br />Adds to credibility<br />Distinguish yourself/your company<br />Set it and forget it<br />3<br />
  4. 4. Google Maps = New Yellow Pages<br />4<br />
  5. 5. Google.com>Business Solutions>Local Business Center<br />5<br />
  6. 6. 6<br />Google.com>Business Solutions>Local Business Center<br />
  7. 7. Linking Up on LinkedIn: It’s a portfolio, not just a profile<br />
  8. 8. Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  9. 9. Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  10. 10. Privacy & other settings<br />
  11. 11. Blog Link<br />Slideshare<br />Google Presentation<br />Applications<br />11<br />
  12. 12. Networking<br />Keep your name out there:<br />Update your profile<br />Write recommendations<br />Status updates<br />Add presentations/links to white papers<br />Add 5 new contacts per week<br />Interact with others:<br />Groups<br />Answers<br />
  13. 13. Networking<br />Who can you link to?<br />People you know (have email address)<br />Intros to people your friends know<br />Can message people: in your group, in your friends’ networks.<br />Tips for linking:<br />Customize your invite<br />LinkedIn Open Networkers (LIONs)<br />Defer Facebook friend requests<br />
  14. 14. Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
  15. 15. “Blogs are so 2004” Paul Boutin, Wired<br />Blogs = 2010 Business Tool<br />To engage your target market <br />To showcase expertise<br />Search engine optimization <br />As your actual website <br />Add live content on static websites <br />Supplement e-newsletters<br />To feed content to Facebook, Twitter and LinkedIn <br />
  16. 16. Blogs – searchable & share-able<br />
  17. 17. Blogs – how much, how often?<br />Minimum = 1 per week/10 days<br />How to do daily posts:<br />Link to other posts/articles<br />Pre-post items<br />Create a group blog<br />Blog promotion<br />Social media reciprocity<br />Repurposing content<br />Blog directories<br />
  18. 18. Business Blog – Success Story<br />
  19. 19. Business Blog – Success Story<br />
  20. 20. Facebook Pages: Give them something to talk about<br />
  21. 21. 21<br />
  22. 22. 22<br />
  23. 23. 23<br />
  24. 24. Twitter: The Social Media Swiss Army Knife<br />
  25. 25. Why Twitter?<br />What business problems do you need to solve?<br />Marketing<br />Networking<br />Publicity/brand awareness<br />Crises management<br />Customer service<br />Market research<br />CRM<br />
  26. 26. A few Twitter truths<br />Social media = conversational selling.<br />Give them the what; sell them the how.<br />Social media doesn’t work if you don’t work social media.<br />--Lena West, www.RealWomenDoSocialMedia.com<br />
  27. 27. <ul><li>What’s your brand?
  28. 28. @DowntownWoman v. @DianeDanielson
  29. 29. Icon:
  30. 30. avatar, logo or you?
  31. 31. Be consistent (even across platforms)‏
  32. 32. Short, memorable, easy to spell.</li></ul>Your @name & icon<br />
  33. 33. <ul><li>Insights from experts and colleagues
  34. 34. News updates (industry/biz/trends)‏
  35. 35. Competition
  36. 36. Conferences
  37. 37. Colleagues
  38. 38. Clients
  39. 39. Brands</li></ul>Start reading<br />
  40. 40. <ul><li>140 characters
  41. 41. RT
  42. 42. @
  43. 43. DM
  44. 44. #
  45. 45. #follow friday (or #FF)‏
  46. 46. Branded background</li></ul>Twitter basics<br />
  47. 47.
  48. 48.
  49. 49. <ul><li>Have a strategy.
  50. 50. Be positive, informative, funny or insightful.
  51. 51. Be a Renaissance tweeter.</li></ul>3 rules for giving good tweet<br />
  52. 52. <ul><li>What to post - 30/30/30/10 rule:
  53. 53. 30% self promotion
  54. 54. 30% promoting others
  55. 55. 30% your personality/interacting
  56. 56. 10% just for fun
  57. 57. How to post regularly
  58. 58. Link your blog
  59. 59. Twitthat
  60. 60. Connect to other social networks</li></ul>How to be a Renaissance tweeter<br />
  61. 61.
  62. 62. Time Management<br /><ul><li>Create a schedule
  63. 63. Sampling of Twitter Tools:
  64. 64. www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
  65. 65. www.twitterfeed.com links your blog to Twitter
  66. 66. Facebook Twitter app links to Facebook</li></ul>Cell phone<br />
  67. 67. Using a Twitter interface<br />
  68. 68. Hootsuite – tracking keywords<br />
  69. 69. 10 IRL (“in real life”) Tips<br />1. Have a goal (or two)<br />2. Pick the right event/organization<br />3. Bring a buddy <br />4. Find loners and make a buddy<br />5. Prep your small talk before you go<br />
  70. 70. 10 IRL (“in real life”) Tips<br />6. Play a role<br />7. Smile <br />8. Dress your best<br />9. Make yourself memorable <br />10. Follow up <br />
  71. 71. Follow up online<br />LinkedIn invitation<br />Customize the invite<br />Be selective<br />Invitation to eNewsletter<br />Comment on their blog<br />Facebook fan page<br />Follow them on Twitter<br />Do #’s 3-6 in advance!<br />
  72. 72. Thank you!<br />Diane K. Danielson<br />Founder, Downtown Women’s Club<br />Twitter: @DowntownWoman<br />VP of Business Development <br />Email: diane@convengine.com<br />
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