Maine Bar Association: Social Media
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Maine Bar Association: Social Media

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How to use social media to network as an attorney

How to use social media to network as an attorney

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Maine Bar Association: Social Media Maine Bar Association: Social Media Presentation Transcript

  • The Virtual Cup of Coffee: Use social media to make the most of every minute
    withDiane K. Danielson
  • The business meeting
    The reunion/girls’ night out
    The cocktail party
    2
    The big three
  • Before you start tweeting
    Build your online footprint
    Helps your target market find you
    Control what you can about what they find
    Adds to credibility
    Distinguish yourself/your company
    Set it and forget it
    3
  • Google Maps = New Yellow Pages
    4
  • Google.com>Business Solutions>Local Business Center
    5
  • 6
    Google.com>Business Solutions>Local Business Center
  • Linking Up on LinkedIn: It’s a portfolio, not just a profile
  • Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • Privacy & other settings
  • Blog Link
    Slideshare
    Google Presentation
    Applications
    11
  • Networking
    Keep your name out there:
    Update your profile
    Write recommendations
    Status updates
    Add presentations/links to white papers
    Add 5 new contacts per week
    Interact with others:
    Groups
    Answers
  • Networking
    Who can you link to?
    People you know (have email address)
    Intros to people your friends know
    Can message people: in your group, in your friends’ networks.
    Tips for linking:
    Customize your invite
    LinkedIn Open Networkers (LIONs)
    Defer Facebook friend requests
  • Blogs: the backbone of social media
    Website
    Website
    Blogs
    Blogs
    Target market
    You
  • “Blogs are so 2004” Paul Boutin, Wired
    Blogs = 2010 Business Tool
    To engage your target market
    To showcase expertise
    Search engine optimization
    As your actual website
    Add live content on static websites
    Supplement e-newsletters
    To feed content to Facebook, Twitter and LinkedIn
  • Blogs – searchable & share-able
  • Blogs – how much, how often?
    Minimum = 1 per week/10 days
    How to do daily posts:
    Link to other posts/articles
    Pre-post items
    Create a group blog
    Blog promotion
    Social media reciprocity
    Repurposing content
    Blog directories
  • Business Blog – Success Story
  • Business Blog – Success Story
  • Facebook Pages: Give them something to talk about
  • 21
  • 22
  • 23
  • Twitter: The Social Media Swiss Army Knife
  • Why Twitter?
    What business problems do you need to solve?
    Marketing
    Networking
    Publicity/brand awareness
    Crises management
    Customer service
    Market research
    CRM
  • A few Twitter truths
    Social media = conversational selling.
    Give them the what; sell them the how.
    Social media doesn’t work if you don’t work social media.
    --Lena West, www.RealWomenDoSocialMedia.com
    • What’s your brand?
    • @DowntownWoman v. @DianeDanielson
    • Icon:
    • avatar, logo or you?
    • Be consistent (even across platforms)‏
    • Short, memorable, easy to spell.
    Your @name & icon
    • Insights from experts and colleagues
    • News updates (industry/biz/trends)‏
    • Competition
    • Conferences
    • Colleagues
    • Clients
    • Brands
    Start reading
    • 140 characters
    • RT
    • @
    • DM
    • #
    • #follow friday (or #FF)‏
    • Branded background
    Twitter basics
    • Have a strategy.
    • Be positive, informative, funny or insightful.
    • Be a Renaissance tweeter.
    3 rules for giving good tweet
    • What to post - 30/30/30/10 rule:
    • 30% self promotion
    • 30% promoting others
    • 30% your personality/interacting
    • 10% just for fun
    • How to post regularly
    • Link your blog
    • Twitthat
    • Connect to other social networks
    How to be a Renaissance tweeter
  • Time Management
    • Create a schedule
    • Sampling of Twitter Tools:
    • www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
    • www.twitterfeed.com links your blog to Twitter
    • Facebook Twitter app links to Facebook
    Cell phone
  • Using a Twitter interface
  • Hootsuite – tracking keywords
  • 10 IRL (“in real life”) Tips
    1. Have a goal (or two)
    2. Pick the right event/organization
    3. Bring a buddy
    4. Find loners and make a buddy
    5. Prep your small talk before you go
  • 10 IRL (“in real life”) Tips
    6. Play a role
    7. Smile
    8. Dress your best
    9. Make yourself memorable
    10. Follow up
  • Follow up online
    LinkedIn invitation
    Customize the invite
    Be selective
    Invitation to eNewsletter
    Comment on their blog
    Facebook fan page
    Follow them on Twitter
    Do #’s 3-6 in advance!
  • Thank you!
    Diane K. Danielson
    Founder, Downtown Women’s Club
    Twitter: @DowntownWoman
    VP of Business Development
    Email: diane@convengine.com