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Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
Maine Bar Association: Social Media
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Maine Bar Association: Social Media

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How to use social media to network as an attorney

How to use social media to network as an attorney

Published in: Business
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  • 1. The Virtual Cup of Coffee: Use social media to make the most of every minute<br />withDiane K. Danielson<br />
  • 2. The business meeting<br />The reunion/girls’ night out<br />The cocktail party<br />2<br />The big three<br />
  • 3. Before you start tweeting<br />Build your online footprint<br />Helps your target market find you<br />Control what you can about what they find<br />Adds to credibility<br />Distinguish yourself/your company<br />Set it and forget it<br />3<br />
  • 4. Google Maps = New Yellow Pages<br />4<br />
  • 5. Google.com>Business Solutions>Local Business Center<br />5<br />
  • 6. 6<br />Google.com>Business Solutions>Local Business Center<br />
  • 7. Linking Up on LinkedIn: It’s a portfolio, not just a profile<br />
  • 8. Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  • 9. Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  • 10. Privacy & other settings<br />
  • 11. Blog Link<br />Slideshare<br />Google Presentation<br />Applications<br />11<br />
  • 12. Networking<br />Keep your name out there:<br />Update your profile<br />Write recommendations<br />Status updates<br />Add presentations/links to white papers<br />Add 5 new contacts per week<br />Interact with others:<br />Groups<br />Answers<br />
  • 13. Networking<br />Who can you link to?<br />People you know (have email address)<br />Intros to people your friends know<br />Can message people: in your group, in your friends’ networks.<br />Tips for linking:<br />Customize your invite<br />LinkedIn Open Networkers (LIONs)<br />Defer Facebook friend requests<br />
  • 14. Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
  • 15. “Blogs are so 2004” Paul Boutin, Wired<br />Blogs = 2010 Business Tool<br />To engage your target market <br />To showcase expertise<br />Search engine optimization <br />As your actual website <br />Add live content on static websites <br />Supplement e-newsletters<br />To feed content to Facebook, Twitter and LinkedIn <br />
  • 16. Blogs – searchable & share-able<br />
  • 17. Blogs – how much, how often?<br />Minimum = 1 per week/10 days<br />How to do daily posts:<br />Link to other posts/articles<br />Pre-post items<br />Create a group blog<br />Blog promotion<br />Social media reciprocity<br />Repurposing content<br />Blog directories<br />
  • 18. Business Blog – Success Story<br />
  • 19. Business Blog – Success Story<br />
  • 20. Facebook Pages: Give them something to talk about<br />
  • 21. 21<br />
  • 22. 22<br />
  • 23. 23<br />
  • 24. Twitter: The Social Media Swiss Army Knife<br />
  • 25. Why Twitter?<br />What business problems do you need to solve?<br />Marketing<br />Networking<br />Publicity/brand awareness<br />Crises management<br />Customer service<br />Market research<br />CRM<br />
  • 26. A few Twitter truths<br />Social media = conversational selling.<br />Give them the what; sell them the how.<br />Social media doesn’t work if you don’t work social media.<br />--Lena West, www.RealWomenDoSocialMedia.com<br />
  • 27. <ul><li>What’s your brand?
  • 28. @DowntownWoman v. @DianeDanielson
  • 29. Icon:
  • 30. avatar, logo or you?
  • 31. Be consistent (even across platforms)‏
  • 32. Short, memorable, easy to spell.</li></ul>Your @name & icon<br />
  • 33. <ul><li>Insights from experts and colleagues
  • 34. News updates (industry/biz/trends)‏
  • 35. Competition
  • 36. Conferences
  • 37. Colleagues
  • 38. Clients
  • 39. Brands</li></ul>Start reading<br />
  • 40. <ul><li>140 characters
  • 41. RT
  • 42. @
  • 43. DM
  • 44. #
  • 45. #follow friday (or #FF)‏
  • 46. Branded background</li></ul>Twitter basics<br />
  • 47.
  • 48.
  • 49. <ul><li>Have a strategy.
  • 50. Be positive, informative, funny or insightful.
  • 51. Be a Renaissance tweeter.</li></ul>3 rules for giving good tweet<br />
  • 52. <ul><li>What to post - 30/30/30/10 rule:
  • 53. 30% self promotion
  • 54. 30% promoting others
  • 55. 30% your personality/interacting
  • 56. 10% just for fun
  • 57. How to post regularly
  • 58. Link your blog
  • 59. Twitthat
  • 60. Connect to other social networks</li></ul>How to be a Renaissance tweeter<br />
  • 61.
  • 62. Time Management<br /><ul><li>Create a schedule
  • 63. Sampling of Twitter Tools:
  • 64. www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
  • 65. www.twitterfeed.com links your blog to Twitter
  • 66. Facebook Twitter app links to Facebook</li></ul>Cell phone<br />
  • 67. Using a Twitter interface<br />
  • 68. Hootsuite – tracking keywords<br />
  • 69. 10 IRL (“in real life”) Tips<br />1. Have a goal (or two)<br />2. Pick the right event/organization<br />3. Bring a buddy <br />4. Find loners and make a buddy<br />5. Prep your small talk before you go<br />
  • 70. 10 IRL (“in real life”) Tips<br />6. Play a role<br />7. Smile <br />8. Dress your best<br />9. Make yourself memorable <br />10. Follow up <br />
  • 71. Follow up online<br />LinkedIn invitation<br />Customize the invite<br />Be selective<br />Invitation to eNewsletter<br />Comment on their blog<br />Facebook fan page<br />Follow them on Twitter<br />Do #’s 3-6 in advance!<br />
  • 72. Thank you!<br />Diane K. Danielson<br />Founder, Downtown Women’s Club<br />Twitter: @DowntownWoman<br />VP of Business Development <br />Email: diane@convengine.com<br />

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