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Maine Bar Association: Social Media
 

Maine Bar Association: Social Media

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How to use social media to network as an attorney

How to use social media to network as an attorney

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    Maine Bar Association: Social Media Maine Bar Association: Social Media Presentation Transcript

    • The Virtual Cup of Coffee: Use social media to make the most of every minute
      withDiane K. Danielson
    • The business meeting
      The reunion/girls’ night out
      The cocktail party
      2
      The big three
    • Before you start tweeting
      Build your online footprint
      Helps your target market find you
      Control what you can about what they find
      Adds to credibility
      Distinguish yourself/your company
      Set it and forget it
      3
    • Google Maps = New Yellow Pages
      4
    • Google.com>Business Solutions>Local Business Center
      5
    • 6
      Google.com>Business Solutions>Local Business Center
    • Linking Up on LinkedIn: It’s a portfolio, not just a profile
    • Profile Basics:
      Picture
      Status updates
      Complete titles
      Keywords
      Recommendations
      Connections
      URL
      Portfolio
    • Profile Basics:
      Picture
      Status updates
      Complete titles
      Keywords
      Recommendations
      Connections
      URL
      Portfolio
    • Privacy & other settings
    • Blog Link
      Slideshare
      Google Presentation
      Applications
      11
    • Networking
      Keep your name out there:
      Update your profile
      Write recommendations
      Status updates
      Add presentations/links to white papers
      Add 5 new contacts per week
      Interact with others:
      Groups
      Answers
    • Networking
      Who can you link to?
      People you know (have email address)
      Intros to people your friends know
      Can message people: in your group, in your friends’ networks.
      Tips for linking:
      Customize your invite
      LinkedIn Open Networkers (LIONs)
      Defer Facebook friend requests
    • Blogs: the backbone of social media
      Website
      Website
      Blogs
      Blogs
      Target market
      You
    • “Blogs are so 2004” Paul Boutin, Wired
      Blogs = 2010 Business Tool
      To engage your target market
      To showcase expertise
      Search engine optimization
      As your actual website
      Add live content on static websites
      Supplement e-newsletters
      To feed content to Facebook, Twitter and LinkedIn
    • Blogs – searchable & share-able
    • Blogs – how much, how often?
      Minimum = 1 per week/10 days
      How to do daily posts:
      Link to other posts/articles
      Pre-post items
      Create a group blog
      Blog promotion
      Social media reciprocity
      Repurposing content
      Blog directories
    • Business Blog – Success Story
    • Business Blog – Success Story
    • Facebook Pages: Give them something to talk about
    • 21
    • 22
    • 23
    • Twitter: The Social Media Swiss Army Knife
    • Why Twitter?
      What business problems do you need to solve?
      Marketing
      Networking
      Publicity/brand awareness
      Crises management
      Customer service
      Market research
      CRM
    • A few Twitter truths
      Social media = conversational selling.
      Give them the what; sell them the how.
      Social media doesn’t work if you don’t work social media.
      --Lena West, www.RealWomenDoSocialMedia.com
      • What’s your brand?
      • @DowntownWoman v. @DianeDanielson
      • Icon:
      • avatar, logo or you?
      • Be consistent (even across platforms)‏
      • Short, memorable, easy to spell.
      Your @name & icon
      • Insights from experts and colleagues
      • News updates (industry/biz/trends)‏
      • Competition
      • Conferences
      • Colleagues
      • Clients
      • Brands
      Start reading
      • 140 characters
      • RT
      • @
      • DM
      • #
      • #follow friday (or #FF)‏
      • Branded background
      Twitter basics
      • Have a strategy.
      • Be positive, informative, funny or insightful.
      • Be a Renaissance tweeter.
      3 rules for giving good tweet
      • What to post - 30/30/30/10 rule:
      • 30% self promotion
      • 30% promoting others
      • 30% your personality/interacting
      • 10% just for fun
      • How to post regularly
      • Link your blog
      • Twitthat
      • Connect to other social networks
      How to be a Renaissance tweeter
    • Time Management
      • Create a schedule
      • Sampling of Twitter Tools:
      • www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
      • www.twitterfeed.com links your blog to Twitter
      • Facebook Twitter app links to Facebook
      Cell phone
    • Using a Twitter interface
    • Hootsuite – tracking keywords
    • 10 IRL (“in real life”) Tips
      1. Have a goal (or two)
      2. Pick the right event/organization
      3. Bring a buddy
      4. Find loners and make a buddy
      5. Prep your small talk before you go
    • 10 IRL (“in real life”) Tips
      6. Play a role
      7. Smile
      8. Dress your best
      9. Make yourself memorable
      10. Follow up
    • Follow up online
      LinkedIn invitation
      Customize the invite
      Be selective
      Invitation to eNewsletter
      Comment on their blog
      Facebook fan page
      Follow them on Twitter
      Do #’s 3-6 in advance!
    • Thank you!
      Diane K. Danielson
      Founder, Downtown Women’s Club
      Twitter: @DowntownWoman
      VP of Business Development
      Email: diane@convengine.com