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LinkedIn for Business Development
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LinkedIn for Business Development

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Presentation to IFMA re: use of LinkedIn for business development and networking

Presentation to IFMA re: use of LinkedIn for business development and networking

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LinkedIn for Business Development LinkedIn for Business Development Presentation Transcript

  • LinkedIn: Your Business Development Tool
  • Social media & the sales cycle
  • Online footprint
    Help your target market find you
    Control what they do find
    Add credibility
    Distinguish yourself/your company
    Set it and forget it
    3
  • The business meeting
    The reunion/night out
    The cocktail party
    4
    The big three
  • How do people search for you?
  • How do people search for you?
  • How do search engines work?
  • LinkedIn: An information network
  • LinkedIn: Your online portfolio
  • 22
  • Networking
    Keep your name out there:
    Update your profile
    Write recommendations
    Status updates
    Add presentations/links to white papers
    Add 5 new contacts per week
    Interact with others:
    Groups
    Answers
  • Networking
    Who can you link to?
    People you know (have email address)
    Intros to people your friends know
    Can message people: in your group, in your friends’ networks.
    Tips for linking:
    Customize your invite
    LinkedIn Open Networkers (LIONs)
    Defer Facebook friend requests
  • Thank you!
    New Media Marketing Consulting
    Email: Diane@DKDnewmedia.com
    Twitter: @DKDnewmedia
    www.DianeDanielson.com