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Introduction To Social Media

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Presentation given to Society of Marketing Professional Services on Feb. 26, 2009

Presentation given to Society of Marketing Professional Services on Feb. 26, 2009

Published in: Business, Technology

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  • 1. INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com
  • 2. Social media flowchart Target market You Blogs Website Blogs Website
  • 3. Social media by the numbers 175,000,000 - number of active Facebook users 133,000,000 - number of blogs indexed by Technorati since 2002 36,000,000 – number of LinkedIn users 5,000,000 - estimated number of Twitter users
  • 4. Why we can’t ignore online networking - 2006
  • 5. Why we can’t ignore online networking - 2008
  • 6. Web 2.0 or Social Media
    • Web 2.0 = platform/tools
    • Social media = content
    • It’s all about the “user generated content”
  • 7. Social media and professional services
    • Marketing individuals
    • Marketing expertise
    • Building your company brand one individual at a time
  • 8. Why social media differs from traditional marketing
    • Social interaction = 2-way conversation
    • ROI is difficult to measure:
      • Based on time not $$$
      • Difficult to track word of mouth
    • But, you can track clicks.
  • 9.
    • The backbone of social media
    Blogs
  • 10. Blogs: The backbone of social media Target market You Blogs Website Blogs Website
  • 11. “ Blogs are so 2004 ” Paul Boutin, Wired
    • Blogs as standalones may be “dead” but as a business tool, they are just starting to emerge.
      • To interact with your target market
      • To showcase expertise
      • As your actual website
      • Add live content on static websites
      • For when e-newsletters are replaced by RSS feeds
      • To feed content to Facebook, Twitter and LinkedIn
      • As a way to get that book you've always wanted to write out of your system!
  • 12. Blog uses – To interact with your target market
    • Corporate blogs
      • http://1000words.kodak.com/
      • http://www.blogsouthwest.com/blogsw
      • http://www.lhamillattorney.typepad.com/
    • Blogs v. Communities
      • Blogs – work even without comments
      • Communities – need active participation
  • 13. Blog uses – to showcase expertise
  • 14. Blog uses – on your website Blogs as integral parts of website (right) and as a widget (below).
  • 15. Blogs – how much, how often?
    • Minimum = 1 per week/10 days.
      • Standalone blog v. blogging platform (gather.com, yahoo shine, etc.)
    • How to do daily posts:
      • Link to other items
      • Pre-post items
      • Create a group blog
  • 16. RSS feeds
    • Really Simple Syndication
      • RSS is a program that helps publishers distribute headlines of blog posts (or other items like calendar listings).
      • Readers can pull in blog feeds (i.e. headlines) onto their iGoogle or myYahoo home pages or sent to email.
      • This is how many people read traditional newspapers.
  • 17. RSS Feeds – other uses
    • Blog directories
    • Feed to Twitter/Facebook Status (twitterfeed.com)
    • Online press releases
    • As footers on emails
    • Why those first five words count: sometimes they are the only ones that show!
  • 18.
    • LinkedIn, Facebook, Twitter
    Social Networks
  • 19.
    • Start with your own profile
      • Make public/update URL
    • Meet people through:
      • Search by name/keyword
      • Groups – join others or start your own.
      • Answers – share you expertise.
    • Create a company profile
  • 20. Sidebar: A bit about search
    • “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
    • Top US websites (Facebook 4, LinkedIn 45, Twitter 338).
    • Why you should write a book review on Amazon.
  • 21.
    • Profiles, Groups and Pages
    • Apps and throwing sheep
    • Social ads
    • Status reports (microblogging)
    • The ultimate “warm call”
    • cnn.com/Facebook partnership
  • 22.  
  • 23.
    • Why do people twitter ?
    • 30/30/30/10 rule
    • Ways to meet people
      • Follow people
      • RT/DM/@
      • Live-tweeting events
      • Asking questions
      • “ look for the @stream”
      • http://search.twitter.com
  • 24.
    • Bookmarks and blog directories
    Sharing Stuff
  • 25. Bookmarks
  • 26. Lifecycle of an online story
    • Post story on blog
    • Tweet/Facebook about it.
    • Friends Retweet/Share it
    • You and other friends Digg/Stumble it.
    • Their friends Tweet/Facebook about it
    • Friends of friends Retweet/Share it …
  • 27. Lifecycle of an online story
    • And it stays online forever because as a wise man once said: “getting something off the internet is like trying to get pee out of a pool.”
  • 28. Final Tips
    • Pick one or two to focus on and really learn.
    • Have a consistent photo across mediums.
    • Raise the energy or intellectual level of the conversation.
    • Schedule time for this into your week.
      • Have set days/times
      • Test out a new feature each time
      • Make X number of new connections
  • 29. Recommended Reads
    • Here Comes Everybody: The power of organizing without organizations – Clay Shirky
    • Groundswell – Charlene Li and Josh Bernoff
    • Tribes – Seth Godin
    • I’m on LinkedIn, Now What ? – Jason Alba
    • I’m on Facebook, Now What? – Jason Alba
    • Me 2.0 – Dan Schawbel
  • 30. Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website