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Introduction To Social Media
 

Introduction To Social Media

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Presentation given to Society of Marketing Professional Services on Feb. 26, 2009

Presentation given to Society of Marketing Professional Services on Feb. 26, 2009

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    Introduction To Social Media Introduction To Social Media Presentation Transcript

    • INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com
    • Social media flowchart Target market You Blogs Website Blogs Website
    • Social media by the numbers 175,000,000 - number of active Facebook users 133,000,000 - number of blogs indexed by Technorati since 2002 36,000,000 – number of LinkedIn users 5,000,000 - estimated number of Twitter users
    • Why we can’t ignore online networking - 2006
    • Why we can’t ignore online networking - 2008
    • Web 2.0 or Social Media
      • Web 2.0 = platform/tools
      • Social media = content
      • It’s all about the “user generated content”
    • Social media and professional services
      • Marketing individuals
      • Marketing expertise
      • Building your company brand one individual at a time
    • Why social media differs from traditional marketing
      • Social interaction = 2-way conversation
      • ROI is difficult to measure:
        • Based on time not $$$
        • Difficult to track word of mouth
      • But, you can track clicks.
      • The backbone of social media
      Blogs
    • Blogs: The backbone of social media Target market You Blogs Website Blogs Website
    • “ Blogs are so 2004 ” Paul Boutin, Wired
      • Blogs as standalones may be “dead” but as a business tool, they are just starting to emerge.
        • To interact with your target market
        • To showcase expertise
        • As your actual website
        • Add live content on static websites
        • For when e-newsletters are replaced by RSS feeds
        • To feed content to Facebook, Twitter and LinkedIn
        • As a way to get that book you've always wanted to write out of your system!
    • Blog uses – To interact with your target market
      • Corporate blogs
        • http://1000words.kodak.com/
        • http://www.blogsouthwest.com/blogsw
        • http://www.lhamillattorney.typepad.com/
      • Blogs v. Communities
        • Blogs – work even without comments
        • Communities – need active participation
    • Blog uses – to showcase expertise
    • Blog uses – on your website Blogs as integral parts of website (right) and as a widget (below).
    • Blogs – how much, how often?
      • Minimum = 1 per week/10 days.
        • Standalone blog v. blogging platform (gather.com, yahoo shine, etc.)
      • How to do daily posts:
        • Link to other items
        • Pre-post items
        • Create a group blog
    • RSS feeds
      • Really Simple Syndication
        • RSS is a program that helps publishers distribute headlines of blog posts (or other items like calendar listings).
        • Readers can pull in blog feeds (i.e. headlines) onto their iGoogle or myYahoo home pages or sent to email.
        • This is how many people read traditional newspapers.
    • RSS Feeds – other uses
      • Blog directories
      • Feed to Twitter/Facebook Status (twitterfeed.com)
      • Online press releases
      • As footers on emails
      • Why those first five words count: sometimes they are the only ones that show!
      • LinkedIn, Facebook, Twitter
      Social Networks
      • Start with your own profile
        • Make public/update URL
      • Meet people through:
        • Search by name/keyword
        • Groups – join others or start your own.
        • Answers – share you expertise.
      • Create a company profile
    • Sidebar: A bit about search
      • “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
      • Top US websites (Facebook 4, LinkedIn 45, Twitter 338).
      • Why you should write a book review on Amazon.
      • Profiles, Groups and Pages
      • Apps and throwing sheep
      • Social ads
      • Status reports (microblogging)
      • The ultimate “warm call”
      • cnn.com/Facebook partnership
    •  
      • Why do people twitter ?
      • 30/30/30/10 rule
      • Ways to meet people
        • Follow people
        • RT/DM/@
        • Live-tweeting events
        • Asking questions
        • “ look for the @stream”
        • http://search.twitter.com
      • Bookmarks and blog directories
      Sharing Stuff
    • Bookmarks
    • Lifecycle of an online story
      • Post story on blog
      • Tweet/Facebook about it.
      • Friends Retweet/Share it
      • You and other friends Digg/Stumble it.
      • Their friends Tweet/Facebook about it
      • Friends of friends Retweet/Share it …
    • Lifecycle of an online story
      • And it stays online forever because as a wise man once said: “getting something off the internet is like trying to get pee out of a pool.”
    • Final Tips
      • Pick one or two to focus on and really learn.
      • Have a consistent photo across mediums.
      • Raise the energy or intellectual level of the conversation.
      • Schedule time for this into your week.
        • Have set days/times
        • Test out a new feature each time
        • Make X number of new connections
    • Recommended Reads
      • Here Comes Everybody: The power of organizing without organizations – Clay Shirky
      • Groundswell – Charlene Li and Josh Bernoff
      • Tribes – Seth Godin
      • I’m on LinkedIn, Now What ? – Jason Alba
      • I’m on Facebook, Now What? – Jason Alba
      • Me 2.0 – Dan Schawbel
    • Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website