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Intro to Social Media hosted by Roomscapes Inc.

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  • 1. INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com
  • 2. Social media by the numbers 370,000,000 – Facebook number of visitors (month) 133,000,000 - number of blogs indexed by Technorati since 2002 66,000,000 - Twitter unique visitors (month) 31,000,000 – LinkedIn unique visitors (month)
  • 3. Do I really need all three? The business meeting The reunion/friends’ night out The cocktail party
  • 4. Social media flowchart Target market You Blogs Website Blogs Website
  • 5. Why social media differs from traditional marketing
    • Social interaction = 2-way conversation
    • Broadcast era is now conversational era
    • “ A website is a costly billboard on your own property. Social Media is a free sign on the highway telling others to get off here and check this out.”
  • 6.
    • It’s a portfolio, not just a profile
      • Make public/update URL
      • Include as much info as possible
      • Up-to-date contact info: LinkedIn is mobile.
    • Meet people through:
      • Search by name/keyword
      • Groups – join others or start your own
      • Answers – share you expertise
    • Create a company profile
  • 7. LinkedIn Groups
  • 8. LinkedIn Groups
  • 9. LinkedIn Answers
  • 10.
    • Profiles, Groups and Pages
    • Apps and throwing sheep
    • Status reports (microblogging)
    • The ultimate “warm call”
    • cnn.com/Facebook
  • 11. profiles
  • 12.
    • More personal than LinkedIn.
    • BUT, use the “coffee room chatter” test.
    Profile – Personal v. Professional
  • 13. groups
  • 14.
    • Do you have “fans?”
    • Fresh content?
    • Transitive trust v. WOM
    • Ads: hyper targeting v. intentional advertising
    • Smart CRM
    pages
  • 15. pages
  • 16.
    • Why do people twitter ?
    • Promote brands & products
    • Connect/reconnect with people
    • Monitor online image
      • Company reputation
      • Customer service
    • Market research
      • Trends
      • Competition
  • 17.  
  • 18.
    • 30/30/30/10 rule
    • Ways to meet people
      • Follow people
      • RT/DM/@
      • Live-tweeting events
      • Asking questions
      • “ look for the @stream”
  • 19. Your @name & icon
    • What’s your brand?
      • @DowntownWoman v. @DianeDanielson
    • Icon:
      • avatar, logo or you?
      • Be consistent (even across platforms)
  • 20. search = new google
  • 21. Case study: cleats
    • Go to http://search.twitter.com .
    • Find people tweeting about “soccer cleats”
    • Follow them
  • 22.
    • What do you learn?
      • Women are a large percentage of purchasers.
      • The international term is “boots.”
      • Guys will buy “boots” just because they want something new.
      • Customization is a new trend.
      • Orange is the hot new color.
    Case study: cleats
  • 23.
    • What do you learn?
      • Competitors
      • Bloggers
      • Retailers
    Case study: cleats
  • 24. Sidebar: A bit about blogs
  • 25. Sidebar: A bit about search
    • “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
    • Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).
    • Blogs get picked up quicker than static websites.
    • Why you should write a book review on Amazon (#13).
  • 26. Social Media: Time management
    • Create a schedule
    • Sampling of Twitter Tools:
      • www.hootsuite.com times your tweets, tracks links
      • www.tweetdeck.com sorts contacts
      • www.twitthis.com posts what you read with a click
      • www.twitterfeed.com links your blog to Twitter
      • Facebook Twitter App links Tweets to Facebook
  • 27. Final Tips
    • Pick one or two to focus on and really learn.
    • Have a consistent photo across mediums.
    • Raise the energy or intellectual level of the conversation.
    • Schedule time for this into your week.
      • Have set days/times
      • Test out a new feature each time
      • Make X number of new connections
  • 28. Recommended Reads
    • Trust Agents – Chris Brogan and Julien Smith
    • Twitterville – Shel Israel
    • Inbound Marketing – Brian Halligan & Dharmesh Shah
    • I’m on LinkedIn, Now What ? – Jason Alba
    • Me 2.0 – Dan Schawbel
    • The Downtown Women’s Club Beginner’s Guide to Facebook (ebook) – Diane K. Danielson
    • The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak
  • 29. Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website
  • 30. DIANE K. DANIELSON, DOWNTOWNWOMENSCLUB.COM, [email_address] HTTP://TWITTER.COM/DOWNTOWNWOMAN Intro to Social Media