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    Intro to Social Media hosted by Roomscapes Inc. Intro to Social Media hosted by Roomscapes Inc. Presentation Transcript

    • INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com
    • Social media by the numbers 370,000,000 – Facebook number of visitors (month) 133,000,000 - number of blogs indexed by Technorati since 2002 66,000,000 - Twitter unique visitors (month) 31,000,000 – LinkedIn unique visitors (month)
    • Do I really need all three? The business meeting The reunion/friends’ night out The cocktail party
    • Social media flowchart Target market You Blogs Website Blogs Website
    • Why social media differs from traditional marketing
      • Social interaction = 2-way conversation
      • Broadcast era is now conversational era
      • “ A website is a costly billboard on your own property. Social Media is a free sign on the highway telling others to get off here and check this out.”
      • It’s a portfolio, not just a profile
        • Make public/update URL
        • Include as much info as possible
        • Up-to-date contact info: LinkedIn is mobile.
      • Meet people through:
        • Search by name/keyword
        • Groups – join others or start your own
        • Answers – share you expertise
      • Create a company profile
    • LinkedIn Groups
    • LinkedIn Groups
    • LinkedIn Answers
      • Profiles, Groups and Pages
      • Apps and throwing sheep
      • Status reports (microblogging)
      • The ultimate “warm call”
      • cnn.com/Facebook
    • profiles
      • More personal than LinkedIn.
      • BUT, use the “coffee room chatter” test.
      Profile – Personal v. Professional
    • groups
      • Do you have “fans?”
      • Fresh content?
      • Transitive trust v. WOM
      • Ads: hyper targeting v. intentional advertising
      • Smart CRM
      pages
    • pages
      • Why do people twitter ?
      • Promote brands & products
      • Connect/reconnect with people
      • Monitor online image
        • Company reputation
        • Customer service
      • Market research
        • Trends
        • Competition
    •  
      • 30/30/30/10 rule
      • Ways to meet people
        • Follow people
        • RT/DM/@
        • Live-tweeting events
        • Asking questions
        • “ look for the @stream”
    • Your @name & icon
      • What’s your brand?
        • @DowntownWoman v. @DianeDanielson
      • Icon:
        • avatar, logo or you?
        • Be consistent (even across platforms)
    • search = new google
    • Case study: cleats
      • Go to http://search.twitter.com .
      • Find people tweeting about “soccer cleats”
      • Follow them
      • What do you learn?
        • Women are a large percentage of purchasers.
        • The international term is “boots.”
        • Guys will buy “boots” just because they want something new.
        • Customization is a new trend.
        • Orange is the hot new color.
      Case study: cleats
      • What do you learn?
        • Competitors
        • Bloggers
        • Retailers
      Case study: cleats
    • Sidebar: A bit about blogs
    • Sidebar: A bit about search
      • “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
      • Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).
      • Blogs get picked up quicker than static websites.
      • Why you should write a book review on Amazon (#13).
    • Social Media: Time management
      • Create a schedule
      • Sampling of Twitter Tools:
        • www.hootsuite.com times your tweets, tracks links
        • www.tweetdeck.com sorts contacts
        • www.twitthis.com posts what you read with a click
        • www.twitterfeed.com links your blog to Twitter
        • Facebook Twitter App links Tweets to Facebook
    • Final Tips
      • Pick one or two to focus on and really learn.
      • Have a consistent photo across mediums.
      • Raise the energy or intellectual level of the conversation.
      • Schedule time for this into your week.
        • Have set days/times
        • Test out a new feature each time
        • Make X number of new connections
    • Recommended Reads
      • Trust Agents – Chris Brogan and Julien Smith
      • Twitterville – Shel Israel
      • Inbound Marketing – Brian Halligan & Dharmesh Shah
      • I’m on LinkedIn, Now What ? – Jason Alba
      • Me 2.0 – Dan Schawbel
      • The Downtown Women’s Club Beginner’s Guide to Facebook (ebook) – Diane K. Danielson
      • The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak
    • Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website
    • DIANE K. DANIELSON, DOWNTOWNWOMENSCLUB.COM, [email_address] HTTP://TWITTER.COM/DOWNTOWNWOMAN Intro to Social Media