INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com

What is social media? Web 2.0 – Software tools that can be customized and rely on “user-generated content.” Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”) Social Networking – Using Web 2.0 tools to network.

Social media by the numbers 370,000,000 – Facebook number of visitors (month) 133,000,000 - number of blogs indexed by Technorati since 2002 66,000,000 - Twitter unique visitors (month) 31,000,000 – LinkedIn unique visitors (month)

Do I really need all three? The business meeting The reunion/friends’ night out The cocktail party

Social media flowchart Target market You Blogs Website Blogs Website

Why social media differs from traditional marketing Social interaction = 2-way conversation More networking than advertising Myth = no ROI “ A website is costly billboard on your own property. Social Media is a bunch of free sign on the highway telling you to get off here.”

Social interaction = 2-way conversation

More networking than advertising

Myth = no ROI

“ A website is costly billboard on your own property. Social Media is a bunch of free sign on the highway telling you to get off here.”

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise Create a company profile

It’s a portfolio, not just a profile

Make public/update URL

Include as much info as possible

Meet people through:

Search by name/keyword

Groups – join others or start your own

Answers – share you expertise

Create a company profile

LinkedIn Groups

LinkedIn Groups

LinkedIn Answers

Profiles, Groups and Pages Apps and throwing sheep Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook

Profiles, Groups and Pages

Apps and throwing sheep

Status reports (microblogging)

The ultimate “warm call”

cnn.com/Facebook

profiles

More personal than LinkedIn. BUT, use the “coffee room chatter” test. Profile – Personal v. Professional

More personal than LinkedIn.

BUT, use the “coffee room chatter” test.

groups

pages

30/30/30/10 rule Ways to meet people Follow people RT/DM/@ Live-tweeting events Asking questions “ look for the @stream”

30/30/30/10 rule

Ways to meet people

Follow people

RT/DM/@

Live-tweeting events

Asking questions

“ look for the @stream”

Your @name & icon What’s your brand? @DowntownWoman v. @DianeDanielson Icon: avatar, logo or you? Be consistent (even across platforms)

What’s your brand?

@DowntownWoman v. @DianeDanielson

Icon:

avatar, logo or you?

Be consistent (even across platforms)

search = new google

Sidebar: A bit about blogs

Sidebar: A bit about search “ Spiderbot, spiderbot, goes wherever a spiderbot goes ….” Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22). Blogs get picked up quicker than a static website. Why you should write a book review on Amazon (#13).

“ Spiderbot, spiderbot, goes wherever a spiderbot goes ….”

Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).

Blogs get picked up quicker than a static website.

Why you should write a book review on Amazon (#13).

Social Media: time management Create a schedule Sampling of Twitter Tools: www.hootsuite.com times your tweets, tracks links www.tweetdeck.com sorts contacts www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

Create a schedule

Sampling of Twitter Tools:

www.hootsuite.com times your tweets, tracks links

www.tweetdeck.com sorts contacts

www.twitthis.com posts what you read with a click

www.twitterfeed.com links your blog to Twitter

Facebook Twitter App links Tweets to Facebook

Final Tips Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the conversation. Schedule time for this into your week. Have set days/times Test out a new feature each time Make X number of new connections

Pick one or two to focus on and really learn.

Have a consistent photo across mediums.

Raise the energy or intellectual level of the conversation.

Schedule time for this into your week.

Have set days/times

Test out a new feature each time

Make X number of new connections

Recommended Reads Trust Agents – Chris Brogan and Julien Smith Twitterville – Shel Israel Tribes – Seth Godin I’m on LinkedIn, Now What ? – Jason Alba I’m on Facebook, Now What? – Jason Alba Me 2.0 – Dan Schawbel The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak

Trust Agents – Chris Brogan and Julien Smith

Twitterville – Shel Israel

Tribes – Seth Godin

I’m on LinkedIn, Now What ? – Jason Alba

I’m on Facebook, Now What? – Jason Alba

Me 2.0 – Dan Schawbel

The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak

Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website