INTRODUCTION  TO  SOCIAL MEDIA Diane K. Danielson,  ceo, DowntownWomensClub.com
What is social media? Web 2.0  – Software tools that can be customized and rely on “user-generated content.” Social Media ...
Social media by the numbers 370,000,000  – Facebook number of visitors (month) 133,000,000  - number of blogs indexed by T...
Do I really need all three? The business meeting The reunion/friends’ night out The cocktail party
Social media flowchart Target market You Blogs Website Blogs Website
Why social media differs from traditional marketing <ul><li>Social interaction = 2-way conversation </li></ul><ul><li>More...
<ul><li>It’s a portfolio, not just a profile </li></ul><ul><ul><li>Make public/update URL </li></ul></ul><ul><ul><li>Inclu...
LinkedIn Groups
LinkedIn Groups
LinkedIn Answers
<ul><li>Profiles, Groups and Pages </li></ul><ul><li>Apps and throwing sheep </li></ul><ul><li>Status reports (microbloggi...
profiles
<ul><li>More personal than LinkedIn. </li></ul><ul><li>BUT, use the “coffee room chatter” test. </li></ul>Profile – Person...
groups
pages
 
<ul><li>30/30/30/10 rule </li></ul><ul><li>Ways to meet people </li></ul><ul><ul><li>Follow people </li></ul></ul><ul><ul>...
Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><l...
search = new google
Sidebar:  A bit about blogs
Sidebar:  A bit about search <ul><li>“ Spiderbot, spiderbot, goes wherever a spiderbot goes ….” </li></ul><ul><li>Top US w...
Social Media: time management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li...
Final Tips <ul><li>Pick one or two to focus on and really learn. </li></ul><ul><li>Have a consistent photo across mediums....
Recommended Reads <ul><li>Trust Agents  – Chris Brogan and Julien Smith </li></ul><ul><li>Twitterville  – Shel Israel </li...
Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website
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Intro to Social Media for Lawyers & Consultants

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Intro to Social Media for Lawyers & Consultants

  1. 1. INTRODUCTION TO SOCIAL MEDIA Diane K. Danielson, ceo, DowntownWomensClub.com
  2. 2. What is social media? Web 2.0 – Software tools that can be customized and rely on “user-generated content.” Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”) Social Networking – Using Web 2.0 tools to network.
  3. 3. Social media by the numbers 370,000,000 – Facebook number of visitors (month) 133,000,000 - number of blogs indexed by Technorati since 2002 66,000,000 - Twitter unique visitors (month) 31,000,000 – LinkedIn unique visitors (month)
  4. 4. Do I really need all three? The business meeting The reunion/friends’ night out The cocktail party
  5. 5. Social media flowchart Target market You Blogs Website Blogs Website
  6. 6. Why social media differs from traditional marketing <ul><li>Social interaction = 2-way conversation </li></ul><ul><li>More networking than advertising </li></ul><ul><li>Myth = no ROI </li></ul><ul><li>“ A website is costly billboard on your own property. Social Media is a bunch of free sign on the highway telling you to get off here.” </li></ul>
  7. 7. <ul><li>It’s a portfolio, not just a profile </li></ul><ul><ul><li>Make public/update URL </li></ul></ul><ul><ul><li>Include as much info as possible </li></ul></ul><ul><li>Meet people through: </li></ul><ul><ul><li>Search by name/keyword </li></ul></ul><ul><ul><li>Groups – join others or start your own </li></ul></ul><ul><ul><li>Answers – share you expertise </li></ul></ul><ul><li>Create a company profile </li></ul>
  8. 8. LinkedIn Groups
  9. 9. LinkedIn Groups
  10. 10. LinkedIn Answers
  11. 11. <ul><li>Profiles, Groups and Pages </li></ul><ul><li>Apps and throwing sheep </li></ul><ul><li>Status reports (microblogging) </li></ul><ul><li>The ultimate “warm call” </li></ul><ul><li>cnn.com/Facebook </li></ul>
  12. 12. profiles
  13. 13. <ul><li>More personal than LinkedIn. </li></ul><ul><li>BUT, use the “coffee room chatter” test. </li></ul>Profile – Personal v. Professional
  14. 14. groups
  15. 15. pages
  16. 17. <ul><li>30/30/30/10 rule </li></ul><ul><li>Ways to meet people </li></ul><ul><ul><li>Follow people </li></ul></ul><ul><ul><li>RT/DM/@ </li></ul></ul><ul><ul><li>Live-tweeting events </li></ul></ul><ul><ul><li>Asking questions </li></ul></ul><ul><ul><li>“ look for the @stream” </li></ul></ul>
  17. 18. Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><li>Icon: </li></ul><ul><ul><li>avatar, logo or you? </li></ul></ul><ul><ul><li>Be consistent (even across platforms) </li></ul></ul>
  18. 19. search = new google
  19. 20. Sidebar: A bit about blogs
  20. 21. Sidebar: A bit about search <ul><li>“ Spiderbot, spiderbot, goes wherever a spiderbot goes ….” </li></ul><ul><li>Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22). </li></ul><ul><li>Blogs get picked up quicker than a static website. </li></ul><ul><li>Why you should write a book review on Amazon (#13). </li></ul>
  21. 22. Social Media: time management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li>www.hootsuite.com times your tweets, tracks links </li></ul></ul><ul><ul><li>www.tweetdeck.com sorts contacts </li></ul></ul><ul><ul><li>www.twitthis.com posts what you read with a click </li></ul></ul><ul><ul><li>www.twitterfeed.com links your blog to Twitter </li></ul></ul><ul><ul><li>Facebook Twitter App links Tweets to Facebook </li></ul></ul>
  22. 23. Final Tips <ul><li>Pick one or two to focus on and really learn. </li></ul><ul><li>Have a consistent photo across mediums. </li></ul><ul><li>Raise the energy or intellectual level of the conversation. </li></ul><ul><li>Schedule time for this into your week. </li></ul><ul><ul><li>Have set days/times </li></ul></ul><ul><ul><li>Test out a new feature each time </li></ul></ul><ul><ul><li>Make X number of new connections </li></ul></ul>
  23. 24. Recommended Reads <ul><li>Trust Agents – Chris Brogan and Julien Smith </li></ul><ul><li>Twitterville – Shel Israel </li></ul><ul><li>Tribes – Seth Godin </li></ul><ul><li>I’m on LinkedIn, Now What ? – Jason Alba </li></ul><ul><li>I’m on Facebook, Now What? – Jason Alba </li></ul><ul><li>Me 2.0 – Dan Schawbel </li></ul><ul><li>The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak </li></ul>
  24. 25. Diane K. Danielson ceo, DowntownWomensClub.com Target market You Blogs Website Blogs Website
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