Facebook Fan Pages<br />Let’s give them something to talk about<br />
Why Facebook?<br />350 million users<br />175 million log in every day.<br />
Profiles, Groups and Pages<br />Status reports (microblogging)<br />The ultimate “warm call” <br />cnn.com/Facebook<br />
Throwing sheep<br />
Do you have “fans?”<br />Fresh content?<br />Transitive trust v. WOM<br />Ads: hyper targeting v. intentional advertising<...
Do you have “fans?”<br />Fresh content?<br />Tips<br />Photos/videos<br />Events<br />Useful info<br />Blog<br />
Setting Up your Page<br />
Wall v. Landing Page<br />
Getting People toYour Page<br />
Do you have “fans?”<br />Fresh content?<br />Transitive trust v. word of mouth<br />Ads: hyper targeting v. intentional ad...
Transitive Trust<br />
Word of Mouth<br />
Insights & Ads<br />
Insights & Ads<br />Mass Market Ad<br />Targeted Ad<br />
Insights & Ads<br />
Insights & Ads<br />Google ads = intentional advertising<br />Facebook ads = hyper-targeted<br />CPM v. CPC<br />What to a...
Insights & Ads<br />http://www.facebook.com/ellentv<br />http://www.facebook.com/miamibeachFLrealestate<br />http://www.fa...
Marketing your page<br />Put your facebook link everywhere<br />Suggest to friends<br />Engage/encourage dialogue<br />Tip...
Marketing your page<br />South Shore Art Center<br />Friends of Mel Foundation<br />
Marketing your page<br />
Thank you.<br />Diane K. Danielson<br />Diane@convengine.com<br />
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Facebook fan pages

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Facebook fan pages

  1. 1. Facebook Fan Pages<br />Let’s give them something to talk about<br />
  2. 2. Why Facebook?<br />350 million users<br />175 million log in every day.<br />
  3. 3.
  4. 4. Profiles, Groups and Pages<br />Status reports (microblogging)<br />The ultimate “warm call” <br />cnn.com/Facebook<br />
  5. 5. Throwing sheep<br />
  6. 6. Do you have “fans?”<br />Fresh content?<br />Transitive trust v. WOM<br />Ads: hyper targeting v. intentional advertising<br />
  7. 7. Do you have “fans?”<br />Fresh content?<br />Tips<br />Photos/videos<br />Events<br />Useful info<br />Blog<br />
  8. 8. Setting Up your Page<br />
  9. 9.
  10. 10.
  11. 11. Wall v. Landing Page<br />
  12. 12.
  13. 13. Getting People toYour Page<br />
  14. 14. Do you have “fans?”<br />Fresh content?<br />Transitive trust v. word of mouth<br />Ads: hyper targeting v. intentional advertising<br />
  15. 15. Transitive Trust<br />
  16. 16. Word of Mouth<br />
  17. 17. Insights & Ads<br />
  18. 18. Insights & Ads<br />Mass Market Ad<br />Targeted Ad<br />
  19. 19. Insights & Ads<br />
  20. 20. Insights & Ads<br />Google ads = intentional advertising<br />Facebook ads = hyper-targeted<br />CPM v. CPC<br />What to advertise?<br />
  21. 21. Insights & Ads<br />http://www.facebook.com/ellentv<br />http://www.facebook.com/miamibeachFLrealestate<br />http://www.facebook.com/Starbucks<br />
  22. 22. Marketing your page<br />Put your facebook link everywhere<br />Suggest to friends<br />Engage/encourage dialogue<br />Tips<br />Photos/videos<br />Events<br />Useful info<br />Blog<br />
  23. 23. Marketing your page<br />South Shore Art Center<br />Friends of Mel Foundation<br />
  24. 24. Marketing your page<br />
  25. 25. Thank you.<br />Diane K. Danielson<br />Diane@convengine.com<br />

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