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for Beginners

     By Diane K. Danielson
Founder & Chief Social Media Strategist
  www.DowntownWomensClub.com



        ...
Why     ?

      The business meeting

      The reunion/girls’ night out

      The cocktail party




                  ...
Why          ?      ?
• What to read:
  – Insights from experts and colleagues
  – Stay up to date (industry/biz/news/tren...
Your @name & icon
• What’s your brand?
  – @DowntownWoman v. @DianeDanielson
• Icon:
  – avatar, logo or you?
  – Be consi...
Start by following




• Who to follow?
  – @breakingnews, @cnn
  – Industry leaders
  – http://mrtweet.net/
  – Who your ...
Who I don’t follow
•   They lock their updates
•   They tweet as a company, not an individual
•   There are no “@s” in the...
Case Study: Soccer Cleats
• Go to http://search.twitter.com.
• Find people tweeting about “soccer cleats”
• Follow them


...
Case Study: Soccer Cleats
• What do you learn?
  – Women are a large percentage of purchasers
  – The international term i...
Case Study: Soccer Cleats
• What do you learn?
  – Competitors
  – Bloggers
  – Retailers




                            9
Twitter Search is the New Google
• Real-time search
• Set up RSS feeds




                                   10
Case Study: Soccer Cleats
• Next steps? Follow who the
  competition, bloggers and retailers
  are following.




        ...
Case Study: Soccer Cleats
• Back to beginning:
  ●
      @Name or @Brand?
  ●
      Image, logo or icon?
  ●
      Celebri...
Time Management
• Create a schedule
• Sampling of Twitter Tools:
  – www.hootsuite.com times your tweets, tracks links
  –...
Twitter Speak
• @[someone’s name]. This is a Twitter user name.
• RT or “Retweet”. This means they’re forwarding
  along s...
Why        ?    ?
• Reached out to VIPs
• Landed radio interviews
• Helped promote Downtown Women’s Club
• Virtually atten...
Just for fun
•   http://twitter-friends.com/
•   http://monitter.com/
•   http://twitter.com/downloads
•   http://whofollo...
http://twitter.com/DowntownWoman




                               17
18
Thank you!

  Diane K. Danielson
 @DowntownWoman
www.dianedanielson.com

                         19
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DWC+ Teleclass Twitter For Beginners

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An overview of how to use Twitter for business by Diane K. Danielson. Presented to the Downtown Women's Club on 4.30.09

Published in: Business, Technology, Sports
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Transcript of "DWC+ Teleclass Twitter For Beginners"

  1. 1. for Beginners By Diane K. Danielson Founder & Chief Social Media Strategist www.DowntownWomensClub.com 1
  2. 2. Why ? The business meeting The reunion/girls’ night out The cocktail party 2
  3. 3. Why ? ? • What to read: – Insights from experts and colleagues – Stay up to date (industry/biz/news/trends) – Follow the competition • What to post - 30/30/30/10 rule: – 30% self promotion – 30% promoting others – 30% your personality – 10% just for fun 3
  4. 4. Your @name & icon • What’s your brand? – @DowntownWoman v. @DianeDanielson • Icon: – avatar, logo or you? – Be consistent (even across platforms) 4
  5. 5. Start by following • Who to follow? – @breakingnews, @cnn – Industry leaders – http://mrtweet.net/ – Who your friends follow 5
  6. 6. Who I don’t follow • They lock their updates • They tweet as a company, not an individual • There are no “@s” in their tweetstream • They have a beefcake photo • They have offensive tweets • They are clearly spam (get rich, etc.) • They just don’t interest me 6
  7. 7. Case Study: Soccer Cleats • Go to http://search.twitter.com. • Find people tweeting about “soccer cleats” • Follow them 7
  8. 8. Case Study: Soccer Cleats • What do you learn? – Women are a large percentage of purchasers – The international term is “boots” – Guys will buy “boots” just because they want something new – Orange is the hot new color – Customization is a new trend 8
  9. 9. Case Study: Soccer Cleats • What do you learn? – Competitors – Bloggers – Retailers 9
  10. 10. Twitter Search is the New Google • Real-time search • Set up RSS feeds 10
  11. 11. Case Study: Soccer Cleats • Next steps? Follow who the competition, bloggers and retailers are following. 11
  12. 12. Case Study: Soccer Cleats • Back to beginning: ● @Name or @Brand? ● Image, logo or icon? ● Celebrity? CEO? eRep? ● What do you tweet about? ● Soccer fashion? ● Guess whose cleat? ● Soccer updates? 12
  13. 13. Time Management • Create a schedule • Sampling of Twitter Tools: – www.hootsuite.com times your tweets, tracks links – www.twhirl.org auto shortens links – www.twitthis.com posts what you read with a click – www.twitterfeed.com links your blog to Twitter – Facebook Twitter App links Tweets to Facebook 13
  14. 14. Twitter Speak • @[someone’s name]. This is a Twitter user name. • RT or “Retweet”. This means they’re forwarding along someone else’s tweet. • #[Acronym]. This is a hashtag system where people can categorize their tweets to help others search for them. • DM (Direct Message). This means send a private tweet to an individual, i.e. “DM me the details.” 14
  15. 15. Why ? ? • Reached out to VIPs • Landed radio interviews • Helped promote Downtown Women’s Club • Virtually attended conferences • Gained most followers by tweeting the Emmy’s • Made friends while having fun 15
  16. 16. Just for fun • http://twitter-friends.com/ • http://monitter.com/ • http://twitter.com/downloads • http://whofollowswhom.com/ • Want more? Google “twitter applications” 16
  17. 17. http://twitter.com/DowntownWoman 17
  18. 18. 18
  19. 19. Thank you! Diane K. Danielson @DowntownWoman www.dianedanielson.com 19
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