Your SlideShare is downloading. ×
  • Like
DWC Social Media Series, Websites, LinkedIn & Blogs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

DWC Social Media Series, Websites, LinkedIn & Blogs

  • 498 views
Published

Optimizing your Online Image

Optimizing your Online Image

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
498
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Optimizing your Online Presence
    Diane K. Danielson
    Ceo, Downtown Women’s Club
    1
  • 2. 2
    Optimizing your online presence
    Help your target market find you
    Control what you can about what they find
    Distinguish yourself/your company
    Use LinkedIn and blogs to build your network
  • 3. 3
    Google Maps = New Yellow Pages
  • 4. 4
    Google.com>Business Solutions>Local Business Center
  • 5. 5
    Google.com>Business Solutions>Local Business Center
  • 6. 6
    Google.com>Business Solutions>Local Business Center
  • 7. Is Your Website Social Media Friendly?
    7
  • 8. 8
    It’s all about the “About” page
  • 9. 9
    URLs, Title Tags, and Search
  • 10. Linking Up on LinkedIn:It’s a portfolio, not just a profile
    10
  • 11. 11
    Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • 12. 12
    Privacy & other settings
  • 13. Blog Link
    Slideshare
    Google Presentation
    13
    Applications
  • 14. Networking
    Who can you link to?
    • People you know (have email address)
    • 15. Intros to people your friends know
    • 16. Can message people: in your group, in your friends’ networks.
    Tips for linking:
    • Customize your invite
    • 17. LinkedIn Open Networkers (LIONs)
    • 18. Defer Facebook friend requests
    14
  • 19. Networking
    Keep your name out there:
    • Update your profile
    • 20. Write recommendations
    • 21. Status updates
    • 22. Add presentations/links to white papers
    • 23. Add 5 new contacts per week
    Interact with others:
    15
  • 25. Groups – join or start one
    16
  • 26. 17
  • 27. Answers – ask and answer
    18
    Answers:
    • Establish expertise with answers
    • 28. Research with questions
  • Blogs: the backbone of social media
    Website
    Website
    Target market
    You
    Blogs
    Blogs
  • 29. “Blogs are so 2004” Paul Boutin, Wired
    Blogs = 2010 Business Tool
    To engage your target market
    To showcase expertise
    Search engine optimization
    As your actual website
    Add live content on static websites
    Supplement e-newsletters
    To feed content to Facebook, Twitter and LinkedIn
    As a way to get that book you've always wanted to write out of your system!
  • 30. Blogs – showcase expertise
  • 31. Blogs – Search Engine Optimization
    Name: you or your brand?
    Location: website or standalone?
    Solo/group?
    Pick your niche
    Keywords/hot issues
    Links (your site/others)
    Tips/advice
    Reviews/opinions
    Ads or no ads
  • 32. Blog – on your website
  • 33. RSS feeds
    Really Simple Syndication
    It’s how we get news
    Titles/PR: First 5 Words
  • 34. Blogs – how much, how often?
    Minimum = 1 per week/10 days
    How to do daily posts:
    Link to other posts/articles
    Pre-post items
    Create a group blog
    Blog promotion
    Social media reciprocity
    Repurposing content
    Blog directories
  • 35. Business Blog – Success Story
  • 36. Business Blog
  • 37. Final Tip: Write a review on Amazon
  • 38. What’s coming next:
  • 39. What’s coming next:
  • 40. Thank you
    Diane K. Danielson
    Twitter: @DowntownWoman
    31