DWC Social Media Series, Websites, LinkedIn & Blogs
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DWC Social Media Series, Websites, LinkedIn & Blogs

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Optimizing your Online Image

Optimizing your Online Image

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DWC Social Media Series, Websites, LinkedIn & Blogs DWC Social Media Series, Websites, LinkedIn & Blogs Presentation Transcript

  • Optimizing your Online Presence
    Diane K. Danielson
    Ceo, Downtown Women’s Club
    1
  • 2
    Optimizing your online presence
    Help your target market find you
    Control what you can about what they find
    Distinguish yourself/your company
    Use LinkedIn and blogs to build your network
  • 3
    Google Maps = New Yellow Pages
  • 4
    Google.com>Business Solutions>Local Business Center
  • 5
    Google.com>Business Solutions>Local Business Center
  • 6
    Google.com>Business Solutions>Local Business Center
  • Is Your Website Social Media Friendly?
    7
  • 8
    It’s all about the “About” page
  • 9
    URLs, Title Tags, and Search
  • Linking Up on LinkedIn:It’s a portfolio, not just a profile
    10
  • 11
    Profile Basics:
    Picture
    Status updates
    Complete titles
    Keywords
    Recommendations
    Connections
    URL
    Portfolio
  • 12
    Privacy & other settings
  • Blog Link
    Slideshare
    Google Presentation
    13
    Applications
  • Networking
    Who can you link to?
    • People you know (have email address)
    • Intros to people your friends know
    • Can message people: in your group, in your friends’ networks.
    Tips for linking:
    • Customize your invite
    • LinkedIn Open Networkers (LIONs)
    • Defer Facebook friend requests
    14
  • Networking
    Keep your name out there:
    • Update your profile
    • Write recommendations
    • Status updates
    • Add presentations/links to white papers
    • Add 5 new contacts per week
    Interact with others:
    • Groups
    • Answers
    15
  • Groups – join or start one
    16
  • 17
  • Answers – ask and answer
    18
    Answers:
    • Establish expertise with answers
    • Research with questions
  • Blogs: the backbone of social media
    Website
    Website
    Target market
    You
    Blogs
    Blogs
  • “Blogs are so 2004” Paul Boutin, Wired
    Blogs = 2010 Business Tool
    To engage your target market
    To showcase expertise
    Search engine optimization
    As your actual website
    Add live content on static websites
    Supplement e-newsletters
    To feed content to Facebook, Twitter and LinkedIn
    As a way to get that book you've always wanted to write out of your system!
  • Blogs – showcase expertise
  • Blogs – Search Engine Optimization
    Name: you or your brand?
    Location: website or standalone?
    Solo/group?
    Pick your niche
    Keywords/hot issues
    Links (your site/others)
    Tips/advice
    Reviews/opinions
    Ads or no ads
  • Blog – on your website
  • RSS feeds
    Really Simple Syndication
    It’s how we get news
    Titles/PR: First 5 Words
  • Blogs – how much, how often?
    Minimum = 1 per week/10 days
    How to do daily posts:
    Link to other posts/articles
    Pre-post items
    Create a group blog
    Blog promotion
    Social media reciprocity
    Repurposing content
    Blog directories
  • Business Blog – Success Story
  • Business Blog
  • Final Tip: Write a review on Amazon
  • What’s coming next:
  • What’s coming next:
  • Thank you
    Diane K. Danielson
    Twitter: @DowntownWoman
    31