Building A Twitter Strategy
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Building A Twitter Strategy

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    Building A Twitter Strategy Building A Twitter Strategy Presentation Transcript

    • Building a Twitter Strategy: How to Practice What You Tweet with Diane K. Danielson Founder, www.DowntownWomensClub.com VP of Business Development, www.Convengine.com
    • Before we start tweeting …
      • Online image checklist
        • Google maps
        • LinkedIn portfolio
        • Website/Blog/Facebook Fan Page
        • Email address
      • Online footprint
        • Qualified links
        • Blog comments
      • Credibility
    • 411 Boston References? History? Quality? Ubiquitous? Credible?
    • Why Twitter? The business meeting The reunion/girls’ night out The cocktail party
    • Why Twitter?
      • What business problems do you need to solve?
        • Marketing
        • Networking
        • Publicity/brand awareness
        • Crises management
        • Customer service
        • Market research
        • CRM
    • A few Twitter truths
      • Social media = conversational selling.
      • Give them the what; sell them the how.
      • Social media doesn’t work if you don’t work social media.
      • --Lena West , www.RealWomenDoSocialMedia.com
    • Your @name & icon
      • What’s your brand?
        • @DowntownWoman v. @DianeDanielson
      • Icon:
        • avatar, logo or you?
        • Be consistent (even across platforms)‏
      • Short, memorable, easy to spell.
    • Twitter basics:
      • 140 characters
      • RT
      • @
      • DM
      • #
      • #follow friday (or #FF)‏
      • Branded background
    • Twitter basics:
    • What do I do?
      • Start reading:
        • Insights from experts and colleagues
        • News updates (industry/biz/trends)‏
        • Competition
        • Conferences
        • Colleagues
        • Clients
        • Brands
    • Start following:
      • Who to follow?
        • @breakingnews, @cnn
        • Industry leaders
        • http:// mrtweet.net /
        • http:// whofollowswhom.com /
        • Who your friends follow
        • Keyword searches
    • Twitter Lists
    • Who I don’t follow:
      • They lock their updates
      • They tweet as a company, not an individual
      • There are no “@s” in their tweetstream
      • They have a beefcake photo
      • They have offensive tweets
      • They are clearly spam (get rich, etc.)‏
      • They just don’t interest me
    • 3 Rules for giving good tweet
      • Have a strategy.
      • Be positive, informative, funny or insightful.
      • Be a Renaissance tweeter.
    • How to be a Renaissance Tweeter
      • What to post - 30/30/30/10 rule:
        • 30% self promotion
        • 30% promoting others
        • 30% your personality/interacting
        • 10% just for fun
      • How to post regularly
        • Link your blog
        • Twitthat or Twitthis
        • Connect to other social networks
    • Case Study: Marketing a Service
    • Case Study: Market Research
      • Go to http:// search.twitter.com .
      • Find people tweeting about “soccer cleats”
      • Follow them
      • What do you learn?
        • Women are a large percentage of purchasers
        • Guys will buy cleats just because they want something new
        • Orange is the hot new color
        • Customization is a new trend
        • Who are the influencers?
      Case Study: Market Research
    • Twitter Search is the New Google
      • Real-time search
      • Set up RSS feeds
    • Influencers & followers
      • Next steps? Follow who the competition, bloggers and retailers are following.
    • Time to start tweeting
      • Back to beginning:
        • @Name or @Brand?
        • Image, logo or icon?
        • Celebrity? CEO? eRep?
        • What do you tweet about?
          • Soccer fashion?
          • Guess whose cleat?
          • Soccer updates?
    • Time Management
      • Create a schedule
      • Sampling of Twitter Tools:
        • www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
        • www.twitterfeed.com links your blog to Twitter
        • Facebook Twitter app links to Facebook
      Cell phone
    • Using a Twitter Interface
    • Hootsuite – tracking keywords
    • Google analytics
      • Twitter = #10 source of referrals to www.DowntownWomensClub.com .
      • Twitter = #2 source of referrals to our blog.
      • Twitter = #1 source for our Affiliate program.
      • Facebook has higher conversion rate (to mailing list/paid members).
    • Just for fun
      • http:// twitter.grader.com
      • http://www.herebeforeaplusk.com/
      • Want more? Google “twitter applications”
      • For more about corporate strategy, read: Twitterville by Shel Israel.
    • Thank you! Diane K. Danielson @ DowntownWoman www.dianedanielson.com