Building a Twitter Strategy: How to Practice What You Tweet with Diane K. Danielson Founder,  www.DowntownWomensClub.com V...
Before we start tweeting … <ul><li>Online image checklist </li></ul><ul><ul><li>Google maps </li></ul></ul><ul><ul><li>Lin...
411 Boston References? History? Quality? Ubiquitous? Credible?
Why Twitter? The business meeting The reunion/girls’ night out The cocktail party
Why Twitter? <ul><li>What business problems do you need to solve? </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><...
A few Twitter truths <ul><li>Social media = conversational selling. </li></ul><ul><li>Give them the what; sell them the ho...
Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><l...
Twitter basics: <ul><li>140 characters </li></ul><ul><li>RT </li></ul><ul><li>@ </li></ul><ul><li>DM </li></ul><ul><li># <...
Twitter basics:
What do I do? <ul><li>Start reading: </li></ul><ul><ul><li>Insights from experts and colleagues </li></ul></ul><ul><ul><li...
Start following: <ul><li>Who to follow? </li></ul><ul><ul><li>@breakingnews, @cnn </li></ul></ul><ul><ul><li>Industry lead...
Twitter Lists
Who I don’t follow: <ul><li>They lock their updates </li></ul><ul><li>They tweet as a company, not an individual </li></ul...
3 Rules for giving good tweet <ul><li>Have a strategy. </li></ul><ul><li>Be positive, informative, funny or insightful. </...
How to be a Renaissance Tweeter <ul><li>What to post - 30/30/30/10 rule: </li></ul><ul><ul><li>30% self promotion </li></u...
Case Study: Marketing a Service
Case Study: Market Research <ul><li>Go to  http:// search.twitter.com .  </li></ul><ul><li>Find people tweeting about “soc...
<ul><li>What do you learn? </li></ul><ul><ul><li>Women are a large percentage of purchasers </li></ul></ul><ul><ul><li>Guy...
Twitter Search is the New Google <ul><li>Real-time search </li></ul><ul><li>Set up RSS feeds </li></ul>
Influencers & followers <ul><li>Next steps?  Follow who the competition, bloggers and retailers are following.  </li></ul>
Time to start tweeting <ul><li>Back to beginning: </li></ul><ul><ul><li>@Name or @Brand? </li></ul></ul><ul><ul><li>Image,...
Time Management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li>www.hootsuite...
Using a Twitter Interface
Hootsuite – tracking keywords
Google analytics <ul><li>Twitter = #10 source of referrals to  www.DowntownWomensClub.com .  </li></ul><ul><li>Twitter = #...
Just for fun <ul><li>http:// twitter.grader.com </li></ul><ul><li>http://www.herebeforeaplusk.com/ </li></ul><ul><li>Want ...
Thank you! Diane K. Danielson @ DowntownWoman www.dianedanielson.com
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Building A Twitter Strategy

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Building A Twitter Strategy

  1. 1. Building a Twitter Strategy: How to Practice What You Tweet with Diane K. Danielson Founder, www.DowntownWomensClub.com VP of Business Development, www.Convengine.com
  2. 2. Before we start tweeting … <ul><li>Online image checklist </li></ul><ul><ul><li>Google maps </li></ul></ul><ul><ul><li>LinkedIn portfolio </li></ul></ul><ul><ul><li>Website/Blog/Facebook Fan Page </li></ul></ul><ul><ul><li>Email address </li></ul></ul><ul><li>Online footprint </li></ul><ul><ul><li>Qualified links </li></ul></ul><ul><ul><li>Blog comments </li></ul></ul><ul><li>Credibility </li></ul>
  3. 3. 411 Boston References? History? Quality? Ubiquitous? Credible?
  4. 4. Why Twitter? The business meeting The reunion/girls’ night out The cocktail party
  5. 5. Why Twitter? <ul><li>What business problems do you need to solve? </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Publicity/brand awareness </li></ul></ul><ul><ul><li>Crises management </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>CRM </li></ul></ul>
  6. 6. A few Twitter truths <ul><li>Social media = conversational selling. </li></ul><ul><li>Give them the what; sell them the how. </li></ul><ul><li>Social media doesn’t work if you don’t work social media. </li></ul><ul><li>--Lena West , www.RealWomenDoSocialMedia.com </li></ul>
  7. 7. Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><li>Icon: </li></ul><ul><ul><li>avatar, logo or you? </li></ul></ul><ul><ul><li>Be consistent (even across platforms)‏ </li></ul></ul><ul><li>Short, memorable, easy to spell. </li></ul>
  8. 8. Twitter basics: <ul><li>140 characters </li></ul><ul><li>RT </li></ul><ul><li>@ </li></ul><ul><li>DM </li></ul><ul><li># </li></ul><ul><li>#follow friday (or #FF)‏ </li></ul><ul><li>Branded background </li></ul>
  9. 9. Twitter basics:
  10. 10. What do I do? <ul><li>Start reading: </li></ul><ul><ul><li>Insights from experts and colleagues </li></ul></ul><ul><ul><li>News updates (industry/biz/trends)‏ </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Colleagues </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><ul><li>Brands </li></ul></ul>
  11. 11. Start following: <ul><li>Who to follow? </li></ul><ul><ul><li>@breakingnews, @cnn </li></ul></ul><ul><ul><li>Industry leaders </li></ul></ul><ul><ul><li>http:// mrtweet.net / </li></ul></ul><ul><ul><li>http:// whofollowswhom.com / </li></ul></ul><ul><ul><li>Who your friends follow </li></ul></ul><ul><ul><li>Keyword searches </li></ul></ul>
  12. 12. Twitter Lists
  13. 13. Who I don’t follow: <ul><li>They lock their updates </li></ul><ul><li>They tweet as a company, not an individual </li></ul><ul><li>There are no “@s” in their tweetstream </li></ul><ul><li>They have a beefcake photo </li></ul><ul><li>They have offensive tweets </li></ul><ul><li>They are clearly spam (get rich, etc.)‏ </li></ul><ul><li>They just don’t interest me </li></ul>
  14. 14. 3 Rules for giving good tweet <ul><li>Have a strategy. </li></ul><ul><li>Be positive, informative, funny or insightful. </li></ul><ul><li>Be a Renaissance tweeter. </li></ul>
  15. 15. How to be a Renaissance Tweeter <ul><li>What to post - 30/30/30/10 rule: </li></ul><ul><ul><li>30% self promotion </li></ul></ul><ul><ul><li>30% promoting others </li></ul></ul><ul><ul><li>30% your personality/interacting </li></ul></ul><ul><ul><li>10% just for fun </li></ul></ul><ul><li>How to post regularly </li></ul><ul><ul><li>Link your blog </li></ul></ul><ul><ul><li>Twitthat or Twitthis </li></ul></ul><ul><ul><li>Connect to other social networks </li></ul></ul>
  16. 16. Case Study: Marketing a Service
  17. 17. Case Study: Market Research <ul><li>Go to http:// search.twitter.com . </li></ul><ul><li>Find people tweeting about “soccer cleats” </li></ul><ul><li>Follow them </li></ul>
  18. 18. <ul><li>What do you learn? </li></ul><ul><ul><li>Women are a large percentage of purchasers </li></ul></ul><ul><ul><li>Guys will buy cleats just because they want something new </li></ul></ul><ul><ul><li>Orange is the hot new color </li></ul></ul><ul><ul><li>Customization is a new trend </li></ul></ul><ul><ul><li>Who are the influencers? </li></ul></ul>Case Study: Market Research
  19. 19. Twitter Search is the New Google <ul><li>Real-time search </li></ul><ul><li>Set up RSS feeds </li></ul>
  20. 20. Influencers & followers <ul><li>Next steps? Follow who the competition, bloggers and retailers are following. </li></ul>
  21. 21. Time to start tweeting <ul><li>Back to beginning: </li></ul><ul><ul><li>@Name or @Brand? </li></ul></ul><ul><ul><li>Image, logo or icon? </li></ul></ul><ul><ul><li>Celebrity? CEO? eRep? </li></ul></ul><ul><ul><li>What do you tweet about? </li></ul></ul><ul><ul><ul><li>Soccer fashion? </li></ul></ul></ul><ul><ul><ul><li>Guess whose cleat? </li></ul></ul></ul><ul><ul><ul><li>Soccer updates? </li></ul></ul></ul>
  22. 22. Time Management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li>www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords </li></ul></ul><ul><ul><li>www.twitterfeed.com links your blog to Twitter </li></ul></ul><ul><ul><li>Facebook Twitter app links to Facebook </li></ul></ul>Cell phone
  23. 23. Using a Twitter Interface
  24. 24. Hootsuite – tracking keywords
  25. 25. Google analytics <ul><li>Twitter = #10 source of referrals to www.DowntownWomensClub.com . </li></ul><ul><li>Twitter = #2 source of referrals to our blog. </li></ul><ul><li>Twitter = #1 source for our Affiliate program. </li></ul><ul><li>Facebook has higher conversion rate (to mailing list/paid members). </li></ul>
  26. 26. Just for fun <ul><li>http:// twitter.grader.com </li></ul><ul><li>http://www.herebeforeaplusk.com/ </li></ul><ul><li>Want more? Google “twitter applications” </li></ul><ul><li>For more about corporate strategy, read: Twitterville by Shel Israel. </li></ul>
  27. 27. Thank you! Diane K. Danielson @ DowntownWoman www.dianedanielson.com
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