The Right People | The Right Process | The Right Platform

Social Media & B2B:
5 Things You Need to Know
for 2014

SVN.COM
The Right People | The Right Process | The Right Platform

Social Media & Sales Cycles

©2012 DKD New Media Strategies, LL...
The Right People | The Right Process | The Right Platform

5 Things You Need to Know
about Social Media in 2014
1. LinkedI...
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform

5 Things You Need to Know
about Social Media in 2014
1. LinkedI...
The Right People | The Right Process | The Right Platform

How Do Search Engines Work?
The Right People | The Right Process | The Right Platform

Top Sites in the U.S.
1. Google
2. Facebook
3. YouTube
4. Yahoo...
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform

5 Things You Need to Know
about Social Media in 2014
1. LinkedI...
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform

2010 - Twitter Search “Soccer Cleats”
• Women buy cleats
– For ...
The Right People | The Right Process | The Right Platform

2013
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform

5 Things You Need to Know
about Social Media in 2014
1.
2.
3.
4...
The Right People | The Right Process | The Right Platform

#Hashtags & Keywords
•
•
•
•
•
•

#CRE
#CRElisting
#Multifamily...
The Right People | The Right Process | The Right Platform

5 Things You Need to Know
about Social Media in 2014
1.
2.
3.
4...
How to Leverage the
SVN Monday National
Sales Call

SVN.COM
The Right People | The Right Process | The Right Platform

SVN Monday National Sales Call
• Open to all advisors & outside...
The Right People | The Right Process | The Right Platform

SVN Monday National Sales Call






Present your properti...
The Right People | The Right Process | The Right Platform

Picture from SVN/Parke Group’s Monday Morning Meeting.
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
B2B social media 5 things
B2B social media 5 things
B2B social media 5 things
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B2B social media 5 things

  1. 1. The Right People | The Right Process | The Right Platform Social Media & B2B: 5 Things You Need to Know for 2014 SVN.COM
  2. 2. The Right People | The Right Process | The Right Platform Social Media & Sales Cycles ©2012 DKD New Media Strategies, LLC
  3. 3. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it!
  4. 4. The Right People | The Right Process | The Right Platform
  5. 5. The Right People | The Right Process | The Right Platform
  6. 6. The Right People | The Right Process | The Right Platform
  7. 7. The Right People | The Right Process | The Right Platform
  8. 8. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it! 2. Social media drives search engines
  9. 9. The Right People | The Right Process | The Right Platform How Do Search Engines Work?
  10. 10. The Right People | The Right Process | The Right Platform Top Sites in the U.S. 1. Google 2. Facebook 3. YouTube 4. Yahoo! 5. Amazon 6. LinkedIn (#11 in 2012) 7. Wikipedia 8. eBay 9. Twitter 10. bing 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. CraigsList Pinterest Blogspot Go.com Live.com Espn.go.com cnn.com tumblr PayPal Huffingtonpost
  11. 11. The Right People | The Right Process | The Right Platform
  12. 12. The Right People | The Right Process | The Right Platform
  13. 13. The Right People | The Right Process | The Right Platform
  14. 14. The Right People | The Right Process | The Right Platform
  15. 15. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it! 2. Social media drives search engines 3. Social media makes you smarter
  16. 16. The Right People | The Right Process | The Right Platform
  17. 17. The Right People | The Right Process | The Right Platform
  18. 18. The Right People | The Right Process | The Right Platform 2010 - Twitter Search “Soccer Cleats” • Women buy cleats – For kids – For themselves • Men buy cleats every season • Customization is cool • Orange cleats?
  19. 19. The Right People | The Right Process | The Right Platform 2013
  20. 20. The Right People | The Right Process | The Right Platform
  21. 21. The Right People | The Right Process | The Right Platform
  22. 22. The Right People | The Right Process | The Right Platform
  23. 23. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. 2. 3. 4. LinkedIn is your CV/Bio. Work it! Social media drives search engines Social media makes you smarter Twitter #Hashtags
  24. 24. The Right People | The Right Process | The Right Platform #Hashtags & Keywords • • • • • • #CRE #CRElisting #Multifamily #Industrial #Office + #CRE #Medical + #CRE • • • • • • Sperry Van Ness @SVNIC “Thx for the RT’s” #FF #CREjavaclub #Recon2013
  25. 25. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. 2. 3. 4. 5. LinkedIn is your CV/Bio. Work it! Social media drives search engines Social media makes you smarter Twitter #Hashtags Be interesting
  26. 26. How to Leverage the SVN Monday National Sales Call SVN.COM
  27. 27. The Right People | The Right Process | The Right Platform SVN Monday National Sales Call • Open to all advisors & outside brokers • SVN promotes properties during call and via social media after the call.
  28. 28. The Right People | The Right Process | The Right Platform SVN Monday National Sales Call      Present your properties. First look at properties on behalf of your clients. Use it in your pitches; invite clients to the call. Promote the call via social media. Hold your own sales meetings around it.
  29. 29. The Right People | The Right Process | The Right Platform Picture from SVN/Parke Group’s Monday Morning Meeting.
  30. 30. The Right People | The Right Process | The Right Platform
  31. 31. The Right People | The Right Process | The Right Platform
  32. 32. The Right People | The Right Process | The Right Platform
  33. 33. The Right People | The Right Process | The Right Platform
  34. 34. The Right People | The Right Process | The Right Platform
  35. 35. The Right People | The Right Process | The Right Platform
  36. 36. The Right People | The Right Process | The Right Platform
  37. 37. The Right People | The Right Process | The Right Platform
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