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B2B social media 5 things

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  • 1. The Right People | The Right Process | The Right Platform Social Media & B2B: 5 Things You Need to Know for 2014 SVN.COM
  • 2. The Right People | The Right Process | The Right Platform Social Media & Sales Cycles ©2012 DKD New Media Strategies, LLC
  • 3. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it!
  • 4. The Right People | The Right Process | The Right Platform
  • 5. The Right People | The Right Process | The Right Platform
  • 6. The Right People | The Right Process | The Right Platform
  • 7. The Right People | The Right Process | The Right Platform
  • 8. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it! 2. Social media drives search engines
  • 9. The Right People | The Right Process | The Right Platform How Do Search Engines Work?
  • 10. The Right People | The Right Process | The Right Platform Top Sites in the U.S. 1. Google 2. Facebook 3. YouTube 4. Yahoo! 5. Amazon 6. LinkedIn (#11 in 2012) 7. Wikipedia 8. eBay 9. Twitter 10. bing 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. CraigsList Pinterest Blogspot Go.com Live.com Espn.go.com cnn.com tumblr PayPal Huffingtonpost
  • 11. The Right People | The Right Process | The Right Platform
  • 12. The Right People | The Right Process | The Right Platform
  • 13. The Right People | The Right Process | The Right Platform
  • 14. The Right People | The Right Process | The Right Platform
  • 15. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. LinkedIn is your CV/Bio. Work it! 2. Social media drives search engines 3. Social media makes you smarter
  • 16. The Right People | The Right Process | The Right Platform
  • 17. The Right People | The Right Process | The Right Platform
  • 18. The Right People | The Right Process | The Right Platform 2010 - Twitter Search “Soccer Cleats” • Women buy cleats – For kids – For themselves • Men buy cleats every season • Customization is cool • Orange cleats?
  • 19. The Right People | The Right Process | The Right Platform 2013
  • 20. The Right People | The Right Process | The Right Platform
  • 21. The Right People | The Right Process | The Right Platform
  • 22. The Right People | The Right Process | The Right Platform
  • 23. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. 2. 3. 4. LinkedIn is your CV/Bio. Work it! Social media drives search engines Social media makes you smarter Twitter #Hashtags
  • 24. The Right People | The Right Process | The Right Platform #Hashtags & Keywords • • • • • • #CRE #CRElisting #Multifamily #Industrial #Office + #CRE #Medical + #CRE • • • • • • Sperry Van Ness @SVNIC “Thx for the RT’s” #FF #CREjavaclub #Recon2013
  • 25. The Right People | The Right Process | The Right Platform 5 Things You Need to Know about Social Media in 2014 1. 2. 3. 4. 5. LinkedIn is your CV/Bio. Work it! Social media drives search engines Social media makes you smarter Twitter #Hashtags Be interesting
  • 26. How to Leverage the SVN Monday National Sales Call SVN.COM
  • 27. The Right People | The Right Process | The Right Platform SVN Monday National Sales Call • Open to all advisors & outside brokers • SVN promotes properties during call and via social media after the call.
  • 28. The Right People | The Right Process | The Right Platform SVN Monday National Sales Call      Present your properties. First look at properties on behalf of your clients. Use it in your pitches; invite clients to the call. Promote the call via social media. Hold your own sales meetings around it.
  • 29. The Right People | The Right Process | The Right Platform Picture from SVN/Parke Group’s Monday Morning Meeting.
  • 30. The Right People | The Right Process | The Right Platform
  • 31. The Right People | The Right Process | The Right Platform
  • 32. The Right People | The Right Process | The Right Platform
  • 33. The Right People | The Right Process | The Right Platform
  • 34. The Right People | The Right Process | The Right Platform
  • 35. The Right People | The Right Process | The Right Platform
  • 36. The Right People | The Right Process | The Right Platform
  • 37. The Right People | The Right Process | The Right Platform