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scrazzl, our journey in slides

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This was a talk that I gave to an MBA class from Smurfit Business School in 2011. On the day I shared some of the lessons that we have learned over the past few years.

This was a talk that I gave to an MBA class from Smurfit Business School in 2011. On the day I shared some of the lessons that we have learned over the past few years.

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  • 1. scrazzl,our journey
    in slides…
    This presentation was designed to be delivered live. To help you understand the content we have added these notes…
  • 2. Me
    Dave
    Des
    As is the way with most ideas scrazzl grew out of conversations amongst friends…
  • 3. Conway Institute, UCD…
    2003
    Problems are everywhere. Observe, hypothesise and test…
  • 4. An opportunity?
    2008
    Be ready to run with an opportunity, but be flexible and honest with yourself…
  • 5. The problem:
    Buy me
    Buy me
    Buy me
    Problem: scientists buy lots of stuff but its hard to know what stuff to buy…
  • 6. Is it really?
    2010
    Question: We think this is a big problem but does anybody else?
  • 7. What the hell, I gave up a permanent job!
    Hired…
    The answer was yes so we hired a “maker of tech.”
  • 8. 5 months…
    After this we spent a bit of time going round in circles and up blind alleys…
  • 9. 2011
    scrazzl v.1 is born…
  • 10. 5 Lessons learned...
    That’s our story to date now here are some hard lessons we learned along the way…
  • 11. #1 Don’t make it, fake it…
    Technology is easy, its getting people to pay for technology that’s hard. Show customers early and listen to what they say…
  • 12. Try these…
  • 13. #2 Talk to customers who matter…
  • 14. Avoid
    Reality check #1: we live in a global economy don’t waste your time with links in a global chain.
  • 15. #3 Hire champions
    Reality check #2: people invest in people, ideas are secondary…
  • 16. Even if you have to give a bit away…
    Seriously, hire the best you can find, even if you have to sell the family jewels…
  • 17. #4 Discuss with everyone…
    Ideas are not static they evolve and talking to people will only help…
  • 18. Even granny…
    Make sure to constantly refine your value proposition…
  • 19. #5 Exercise
  • 20. Life in a start-up is crazy so don’t go crazy. Look after yourself and find something apart from work that you love doing…
  • 21. Questions?
    E: info@scrazzl.com
    T: +353 (0) 1 4429454
    Twitter: @scrazzl
    www.scrazzl.com