Presentation at SBP Start-up Conference

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Presentation at SBP Start-up Conference

  1. 1. scrazzlconnecting productspublications andpeople
  2. 2. Scientist- Format Fatigue- Untargeted Supplier- Poor ROI- Not effective Publisher- CTR <0.004%- Low revenue
  3. 3. Management Team David Kavanagh Paul Phillips
  4. 4. Opportunity 60 2011 Total Mkt. Reed-Elsevier size for marketing Springer services in scienceMonthly Pageviews (million) 50 Wiley-Blackwell $350M Nature 40 Science AAAS Example 1: OUP >200M pageviews 30 PloS CPC: $2 Biocompare CTR: 0.4% 20 = $1.6M/month 10 0 2011 Source: SEC filings
  5. 5. Leads (publisher)
  6. 6. Leads (scrazzl.com)
  7. 7. POEM
  8. 8. Perception Perception
  9. 9. Optimism
  10. 10. EmotionElation Start-upDespair Time
  11. 11. Momentum Momentum
  12. 12. Questions?E: david.kavanagh@scrazzl.comT: +353 (0) 1 4429454Twitter: @dkavanaghwww.scrazzl.com

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