0
IA Summit 2007
                                                 trip report


                                            ...
21 May 2007   (c) 2007, User Intelligence   2
IA summit
      The 8th IA Summit
 •
 •    Theme: ‘Enriching IA’
      Jacco’s 3rd, David’s 1st
 •
 •    570 attendees
 • ...
What will we bring you?
       • Pre-conference workshop: Social IA
       • Session reports are limited: focus on two
   ...
Preconference workshop
 Social Information Architecture Workshop
 Gene Smith, Rashmi Sinha (slideshare), Thomas Vander Wal...
PCW – Social IA – Gene Smith
 Social Software enables people to meet, connect or
   collaborate through CMC
  Identity - a...
PCW – Social IA – Gene Smith
 Creators, synthesizers and Consumers


                                     1%         creat...
PCW – Social IA – Gene Smith
 Three ingredients for social IA
 • Capture user actions
              Things people do that ...
PCW – Social IA – Thomas VanderWal
 Interesting:
 Who tags?
 • As much as 28% of Americans have tagged
 • Daily, 7% of peo...
21 May 2007   (c) 2007, User Intelligence   10
21 May 2007   (c) 2007, User Intelligence   11
Conference sessions
 • 45 presentations
 • 6 panels
 • Flex track

 For this presentation we focus on
 • data driven IA
 •...
Conference sessions – Data-driven IA
 • 4 sessions




21 May 2007           (c) 2007, User Intelligence   13
1.Using search analytics to diagnose what's ailing your IA
 Message:
 • If you are not analyzing your searchlogs you are n...
1.Using search analytics to diagnose what's ailing your IA
 Remarks/tips
 • Never fixed: Seasonal search trends, update be...
2.Intelligent inter(RE)action:
An argument for a data-driven approach to UI design
 Message:
 • The Future of Design Will ...
ASIS&T Information Architecture Summit 2007




Product Release: Rough, Right & Ready For Change
                         ...
2.Intelligent inter(RE)action:
An argument for a data-driven approach to UI design
 Do:
 • Validate user persona
 • Define...
3.Search engine optimization and IA:
the beginnings of a beautiful friendship
 Web analytics show preference for search bo...
3.Search engine optimization and IA:
the beginnings of a beautiful friendship
 Influence of Search engines on IA and
   te...
4.Real information architecture, new mighty deeds

 Panel session about data on the web
 • Today real information architec...
4.Real information architecture, new mighty deeds
 Why open up data?
 • Simply to get data out...
 • Use APIs to drive peo...
4.Real information architecture – new mighty deeds

 A virtuous circle
 •    Massive creative possibilities
 •    Accelera...
4.Real information architecture – new mighty deeds

 Impacts on IA (data)
 • Operating within an ecosystem
 • Always engag...
4.Real information architecture – new mighty deeds

 Impacts on IA (site)
 • Site is public expression of data
 • Site mus...
4.Real information architecture – new mighty deeds

 Weblike Data
 •    Atomic: parcels of data that can stand alone
 •   ...
21 May 2007   (c) 2007, User Intelligence   27
Documenting rich IA
 1 session




21 May 2007        (c) 2007, User Intelligence   28
Communicating design:
an astonishingly close look at what makes IA documentation work
 The role of documentation
 • Consis...
Communicating design:
an astonishingly close look at what makes IA documentation work
 Different kinds of documents:
     ...
Communicating design:
an astonishingly close look at what makes IA documentation work

    User Needs                     ...
Communicating design:
an astonishingly close look at what makes IA documentation work

 Creating deliverables
      Establ...
Communicating design:
an astonishingly close look at what makes IA documentation work

 Using deliverables
      Communica...
Userintelligence workshop/flextrack: Swipr!




21 May 2007        (c) 2007, User Intelligence   34
swipr.com    intuitect.com                     axure.com




21 May 2007       (c) 2007, User Intelligence         35
21 May 2007   (c) 2007, User Intelligence   36
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Trip report for UX coctailhour amsterdam

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Summary of a few selected topics (social IA, data-driven IA and Documenting IA) at the http://www.iasummit.org/2007/

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Transcript of "Trip report for UX coctailhour amsterdam"

  1. 1. IA Summit 2007 trip report David Karemaker & Jacco Nieuwland User Intelligence May 16nd, 2007 21 May 2007 (c) 2007, User Intelligence 1
  2. 2. 21 May 2007 (c) 2007, User Intelligence 2
  3. 3. IA summit The 8th IA Summit • • Theme: ‘Enriching IA’ Jacco’s 3rd, David’s 1st • • 570 attendees • 2 days of pre-conference workshops • 3 days of conference sessions 21 May 2007 (c) 2007, User Intelligence 3
  4. 4. What will we bring you? • Pre-conference workshop: Social IA • Session reports are limited: focus on two main themes • Data driven IA • Documenting rich IA 21 May 2007 (c) 2007, User Intelligence 4
  5. 5. Preconference workshop Social Information Architecture Workshop Gene Smith, Rashmi Sinha (slideshare), Thomas Vander Wal • Three separate, slightly interactive presentations • About 20 attendees 21 May 2007 (c) 2007, User Intelligence 5
  6. 6. PCW – Social IA – Gene Smith Social Software enables people to meet, connect or collaborate through CMC Identity - a way of uniquely identifying people in the system Presence - a way of knowing who is online, available or otherwise nearby Relationships - a way of describing how two users in the system are related (e.g. in Flickr, people can be contacts, friends of family) Conversations - a way of talking to other people through the system Groups - a way of forming communities of interest Reputation - a way of knowing the status of other people in the system (who's a good citizen? who can be trusted?) Sharing - a way of sharing things that are meaningful to participants (like photos or videos) 21 May 2007 (c) 2007, User Intelligence 6
  7. 7. PCW – Social IA – Gene Smith Creators, synthesizers and Consumers 1% creators 10% synthesizers 100% consumers 21 May 2007 (c) 2007, User Intelligence 7
  8. 8. PCW – Social IA – Gene Smith Three ingredients for social IA • Capture user actions Things people do that we can track Popularity – Community – Reputation Ignore higher goals & motivations • Aggregate and display Bring together user action in a relevant way Display them Rules • Feedback Positive & negative feedback Feedback loops 21 May 2007 (c) 2007, User Intelligence 8
  9. 9. PCW – Social IA – Thomas VanderWal Interesting: Who tags? • As much as 28% of Americans have tagged • Daily, 7% of people on the web in US tag • Why? Their own use/value Add perspective/content Refindability State interest Sociality 21 May 2007 (c) 2007, User Intelligence 9
  10. 10. 21 May 2007 (c) 2007, User Intelligence 10
  11. 11. 21 May 2007 (c) 2007, User Intelligence 11
  12. 12. Conference sessions • 45 presentations • 6 panels • Flex track For this presentation we focus on • data driven IA • Documenting (rich) IA 21 May 2007 (c) 2007, User Intelligence 12
  13. 13. Conference sessions – Data-driven IA • 4 sessions 21 May 2007 (c) 2007, User Intelligence 13
  14. 14. 1.Using search analytics to diagnose what's ailing your IA Message: • If you are not analyzing your searchlogs you are not listening to your customers • Search is too important to leave in the hands of robots SA Works like the Short head - Long tail graph • Use ‘Best bets’ to help the short head (500 queries) and sample the long tail for trends,and… watch out for search engine politics • Output of best bets to your site: Use best bets for A- Z index! (http://www.msu.edu/) 21 May 2007 (c) 2007, User Intelligence 14
  15. 15. 1.Using search analytics to diagnose what's ailing your IA Remarks/tips • Never fixed: Seasonal search trends, update best bets every week/month • Use search logs or a special database/tool to analyze search terms and search behavior. • Voorbeeld campus map banner: preference for search box over any other navigation • Search results: #10 (10 on a page) is clicked more than # 6/7/8/9 • From which pages did users start a search? • Update most frequently requested docs! • Input for IA: Use SA to create a vocabulary, cluster 500 short head and sample of 100 from long tail 21 May 2007 (c) 2007, User Intelligence 15
  16. 16. 2.Intelligent inter(RE)action: An argument for a data-driven approach to UI design Message: • The Future of Design Will Be Data-Driven • Become a data detective: find sources and testing mechanisms Segmentation surveys, comscore reports, search logs, site traffic reports, google trends info, clickstreams & clickdensity analysis, cookie & javascript data, scrolling analysis etc etc. Beta: fast online and optimize later: Multivariate testing (example slide multivariate testing) 21 May 2007 (c) 2007, User Intelligence 16
  17. 17. ASIS&T Information Architecture Summit 2007 Product Release: Rough, Right & Ready For Change Content Boxes Above/Below Design of Button Button Control CONTROL CONTROL 1A 2A 3A Rename headers Bullet list Alter copy 1B 2B 3B and text links Levels Reduce to 3 and move 1C Remove $395 from Replace button 2C 3C NOT READY below the 3 below button with text link boxes In Praise of Multivariate Testing! 17
  18. 18. 2.Intelligent inter(RE)action: An argument for a data-driven approach to UI design Do: • Validate user persona • Define quantitative success metrics early There are no right answers, just ongoing testing and refinement 21 May 2007 (c) 2007, User Intelligence 18
  19. 19. 3.Search engine optimization and IA: the beginnings of a beautiful friendship Web analytics show preference for search box over any site navigation of any kind Google: Pagerank caused a googlearchy but... • Hilltop algorithm • topic-sensitive pagerank • Uses broad (learned) topics, authority pages and hubs to counteract previous problems with pure pagerank Now It is All About Meaning! We should not capitulate or cooperate but instead let IA become a partner in developing search technology that works with the user. 21 May 2007 (c) 2007, User Intelligence 19
  20. 20. 3.Search engine optimization and IA: the beginnings of a beautiful friendship Influence of Search engines on IA and technology: • Site Navigation Strategy • Site Organization Strategy • Link Strategy • Page Code Strategy • Content Strategy • Metadata Strategy 21 May 2007 (c) 2007, User Intelligence 20
  21. 21. 4.Real information architecture, new mighty deeds Panel session about data on the web • Today real information architects’ mighty deeds are moving from macro-organisation of one web site for one organisation, to the micro-organisation of information creating a web of data. • Get information/data from different places on the web that is in some way related to eachother 21 May 2007 (c) 2007, User Intelligence 21
  22. 22. 4.Real information architecture, new mighty deeds Why open up data? • Simply to get data out... • Use APIs to drive people to your stuff • Make your service more attractive and useful with less central development • Use syndicated content as a platform • Turn your API into a pay-for service Consequences • Every new service can build on top of every other existing service - the web becomes a true platform • Every service and piece of data that’s added to the web makes every other service potentially more powerful 21 May 2007 (c) 2007, User Intelligence 22
  23. 23. 4.Real information architecture – new mighty deeds A virtuous circle • Massive creative possibilities • Accelerating innovation • Increasingly competitive services • Increasingly componentised services • Increasingly specialised services 21 May 2007 (c) 2007, User Intelligence 23
  24. 24. 4.Real information architecture – new mighty deeds Impacts on IA (data) • Operating within an ecosystem • Always engaging with (simple) standards • Always focusing on data for reuse out with the local site • Data designed in weblike ways 21 May 2007 (c) 2007, User Intelligence 24
  25. 25. 4.Real information architecture – new mighty deeds Impacts on IA (site) • Site is public expression of data • Site must be entry point for users, developers and machines • Sites of objects, relationships and object ‘manipulators’ • Manifesting the human path through the data 21 May 2007 (c) 2007, User Intelligence 25
  26. 26. 4.Real information architecture – new mighty deeds Weblike Data • Atomic: parcels of data that can stand alone • Global Identifiers: data you can link to • Hyperlinked: points to related data • Web-shaped: interconnected, with no hierarchy and no single starting-point Examples: blogs, delicious, upcoming, flickr, last.fm, twitter, etc to find out about someone. 21 May 2007 (c) 2007, User Intelligence 26
  27. 27. 21 May 2007 (c) 2007, User Intelligence 27
  28. 28. Documenting rich IA 1 session 21 May 2007 (c) 2007, User Intelligence 28
  29. 29. Communicating design: an astonishingly close look at what makes IA documentation work The role of documentation • Consistency of Vision Documents help facilitate communication • Accountability Documents represent project history • Traceability Documents show progress 21 May 2007 (c) 2007, User Intelligence 29
  30. 30. Communicating design: an astonishingly close look at what makes IA documentation work Different kinds of documents: Usability Test Plan Usability Report Concept Model Screen Design Site Map Persona Flow Chart Competitive Analysis Content Inventory Wireframe 21 May 2007 (c) 2007, User Intelligence 30
  31. 31. Communicating design: an astonishingly close look at what makes IA documentation work User Needs Strategy Design Persona Competitive Analysis Site Maps Usability Test Plan Concept Model Flow Charts Usability Reports Content Inventory Wireframes Screen Designs What do users want? What approach What does the Does it meet their needs? should we take? solution look like? 21 May 2007 (c) 2007, User Intelligence 31
  32. 32. Communicating design: an astonishingly close look at what makes IA documentation work Creating deliverables Establish purpose • Identify audience • Inventory contents • Prioritize contents • Create visual language • 21 May 2007 (c) 2007, User Intelligence 32
  33. 33. Communicating design: an astonishingly close look at what makes IA documentation work Using deliverables Communicate purpose • Relinquish control • Note opportunities for • improvement Estimate value of • maintenance 21 May 2007 (c) 2007, User Intelligence 33
  34. 34. Userintelligence workshop/flextrack: Swipr! 21 May 2007 (c) 2007, User Intelligence 34
  35. 35. swipr.com intuitect.com axure.com 21 May 2007 (c) 2007, User Intelligence 35
  36. 36. 21 May 2007 (c) 2007, User Intelligence 36
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