Leveraging System z to Turn Information Into Insight

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  • 1. Arvind KrishnaGeneral Manager, IBM Information Management Software03/23/2011Leveraging System zto Turn Information into Insight
  • 2. Smarter Computing: System z Analyst SummitDB2 10 for z/OSFastest selling upgrade in 20 years!• Largest beta ever• Incredible demand from the start• EVERY beta client moving to production• JP Morgan Chase is already in production on DB2 102 © 2011 IBM 2
  • 3. Smarter Computing: System z Analyst SummitIMS 11 Runs 3.6 Billion Transactions Daily• 3.6 billion transactions running daily on IMS 11! – Just 15 months since it has been GA• 15 times the number of IMS 11 transactions from a year ago.• IMS Tools had it largest sales year ever• Major corporations moved to IBM IMS Tools over the competition3 © 2011 IBM 3
  • 4. Smarter Computing: System z Analyst SummitSystem z Momentum Database Consolidation The Central Bank of Russia will migrate all their Oracle applications from Unix to DB2 for z/OS. DB2 for z/OS & Tools proved more scalable with a lower operating cost. Adding a DB2 for z/OS–Powered Warehouse •Florida Hospital added DB2 VUE to power their next generation Data Warehouse. Phase #2 will add the Smart Analytics Optimizer & Cognos BI System z Application Patterns Strategy Paying Off •Ford is saving over $2M yearly locating enterprise applications as close to the data as possible, with the fewest integration points Moving to DB2 on z for Data Warehousing •Mortgage Guaranty Insurance Corporation (MGIC) turned off their Oracle data warehouse and saw improved information availability and timeliness4 © 2011 IBM 4
  • 5. Smarter Computing: System z Analyst Summit Information is at the Center … And Organizations Need Of a New Wave of Opportunity… Deeper Insights 44x as much Data and Content 1 in 3 Business leaders frequently make decisions based on information they don’t trust, or don’t have Over Coming Decade 1 in 2 Business leaders say they don’t have access to the information they need to do their jobs of CIOs cited “Business 2020 83% intelligence and analytics” as part of their visionary plans to enhance competitiveness 35 zettabytes of CEOs need to do a better job 2009800,000 petabytes 60% capturing and understanding information rapidly in order to make swift business decisions Sources: • The Guardian, May 2010 • IDC Digital Universe, 2010 • IBM Institute for Business Value, 2009 • 5 IBM CIO Study 2010 5 © 2011 IBM • TDWI: Next Generation Data Warehouse Platforms Q4 2009
  • 6. Smarter Computing: System z Analyst Summit Your Operational Information is the Starting Point… IBM Business Analytics and Data Warehousing on System z 6 © 2011 IBM6 6 6
  • 7. Smarter Computing: System z Analyst Summit End-to-end Business Analytics & Data Warehousing Solution Delivered on a single platform IBM System z InfoSphere Warehouse Cognos BI Smart Analytics Optimizer SPSS Predictive Analytics Data Cubing Services Warehouse Powercube Services DB2 for z/OS VUE DB2 Utilities Suite ELTOperational Source Systems - Structured &Unstructured Data Flexible deployment options Smart Analytics System 9600, Cloud Computing, IBM Services 7 © 2011 IBM 7
  • 8. Smarter Computing: System z Analyst SummitIBM Cognos Business Intelligence for System z Full range of BI capabilities • Query, reporting, analysis, dashboarding, realtime monitoring Delivers information where, when and how it is needed • Self-service reporting and analysis • Automated delivery of information in context • Author once, consume anywhere Purpose-built SOA platform that fits client environments and scales easily Over 130 IBM Clients Already Deploying BI on System z8 © 2011 IBM 8
  • 9. Smarter Computing: System z Analyst SummitIBM BlueInsightIn the spotlight Our commitment to informed decision making led us to implement a private cloud of Cognos via System z, which will drive unprecedented information delivery combined with $25M savings over 5 years. -IBM CIO OfficeIBM’s Pains: IBM’s Strategy: IBM’s Results:• Segmented Common BI “appliance Consolidating 115 multi-product, investments in BI like” service for departmental deployments tooling and delivering information to Over 3900 Servers to One System z infrastructure with One Cognos IBM Rapid Roll Out• Limited visibility to the Start with BI, grow to: total cost of business Deployed to 142K users in 18 Predictive Analytics months intelligence costs for the enterprise Data Warehouse 250K users by end of 2011 Realizing value from +60 data sources across IBM Projected $25M in savings 60% Consolidation 35% Standardization 5% Automation9 © 2011 IBM 9
  • 10. Smarter Computing: System z Analyst Summit Miami-Dade County Selects IBM System z platform to expand their IBM Cognos 8 BI enterprise infrastructure …We are now able to expand the usage of our Business Intelligence reporting. By the end of 2010, we will have users from over 42 County departments with over 1500 users creating and consuming reports with stable environments on System z. —Jaci Newmark, Project Lead, Enterprise Business Intelligence Architecture, Miami-Dade County 11 days to go from distributed to System z deployment model Consolidated multiple BI deployments onto a single platform Consolidate multiple, disparate data sources onto a single platform Ensured 99.999% availability & complete disaster recovery plan 10 © 2011 IBM10 10
  • 11. Smarter Computing: System z Analyst SummitIBM SPSS: Predictive analytics for System zAnalyze and model as transactions happen Full breadth of predictive analytics • Data collection, statistics, data mining, predictive modeling, deployment services… Released Released Putting prediction in hands of the business Q4 2010 Q4 2010 • Decision Management Driving better business outcomes • Attract and retain more profitable customers • Detect and prevent fraud • Improve resource allocation 12 clients already deploying 12 clients already deploying IBM SPSS on System zz IBM SPSS on System - -Banking, retail, airlines, telco and government Banking, retail, airlines, telco and government11 © 2011 IBM 11
  • 12. Smarter Computing: System z Analyst Summit IBM Smart Analytics Optimizer Capitalizing on the best of relational and columnar databases Breakthrough TechnologyWhat is it? How is it different The IBM Smart Analytics Optimizer is a Performance workload optimized, appliance-like add-on that Unprecedented response times to enable enables the integration of business insights into train of thought analyses frequently blocked operational processes to drive winning by poor query performance. strategies. It accelerates select queries, with Integration unprecedented response times. Connects to DB2 through deep integration, providing transparency to all applications. Self-managed workloads Queries are executed in the most efficient way Transparency Applications connected to DB2 are entirely unaware of the accelerator Simplified administration Appliance-like hands-free operations, eliminating many database tuning tasks 12 © 2011 IBM 12
  • 13. Smarter Computing: System z Analyst SummitDB2 Deep Synergy With System zKey integration points include: – Data sharing (availability and scale out) – zIIP and other specialty engines – Unicode conversion – Encrypted communication & data – Hardware data compression & encryption – Cross-memory, memory protection keys – Sorting – Multi-core, large N-way – 64-bit addressing and large memory – z/OS Workload Manager – z/OS Security Server (RACF) – z/OS RRS integrated commit coordinator – System z10 1 MB page size, decimal float – Solid state disks – zEnterprise z196, zBX, z10, …13 © 2011 IBM 13
  • 14. Smarter Computing: System z Analyst SummitDB2 10 for z/OSContinues to be the Lowest Cost Platform per UserProcessing Savings with DB2 10• Up to 10% savings out of the box “We have measured a 38% “We have measured a 38%• Distributed application access can reduction in CPU for heavy insert reduction in CPU for heavy insert save up to 20% workloads in a data sharing workloads in a data sharing• Native SQL stored procedures can environment. That’s a significant environment. That’s a significant save up to 20% savings which provides savings which provides• Heavy insert activity can drive immediate business benefit.” immediate business benefit.” 10 – 40% savings Peter Paetsch, BMW Peter Paetsch, BMWSkip Level Upgrade• Upgrade directly from Version 8 to Version 10• Faster time to value and lower costs with only one upgrade to manage14 © 2011 IBM 14
  • 15. Smarter Computing: System z Analyst SummitDB2 10 InnovationExtraordinary Scalability• DB2 10 for z/OS now enables SAP applications 6 times the number of users and activity on a single system• Virtual storage improvements deliver 10 times more scalability Fewer DB2 members required - reducing complexity and improving application performance We expect to reduce our data sharing requirements by 25%, which means less system, storage and resource expenses Banco do Brasil• Direct Row Access 30% to 50% improvement over Indexed data access New Hash Access methodology eliminates multi-step indexing Significantly improves applications requiring single row access15 15 Accounts Accounts © 2011 IBM
  • 16. Smarter Computing: System z Analyst SummitMore Industry Firsts with DB2 10Time Travel Query• Integrated Bi-temporal capabilities – Query over any current, prior or future period in time• IBM innovation first on DB2 and first available on System z – System and User-maintained temporal tables What was the answer What is the What will the answer in the past? answer now? be in the future? Accounts Accounts Accounts “As much as 80% of our applications can use this, which will drastically “As much as 80% of our applications can use this, which will drastically save developer time and even more importantly make applications easier save developer time and even more importantly make applications easier to understand to improve business efficiency and effectiveness” to understand to improve business efficiency and effectiveness”“The new temporal functionality in DB2 10 for z/OS will allow us to drastically “The new temporal functionality in DB2 10 for z/OS will allow us to drastically Majorsimplify our data-related queries and reduce our processing cost by having DB2 simplify our data-related queries and reduce our processing cost by having DB2 Insurancehandle data movement more efficiently than our custom code” handle data movement more efficiently than our custom code” Company16 © 2011 IBM 16
  • 17. Smarter Computing: System z Analyst SummitIMS: Powering the World’s Most Successful EnterprisesIMS 11• Fast integration/access for Java & Web 2.0 applications• Real-time data access from any platform• Feeding Business Analytics and MashupsIMS 12 - Coming Later this Year• Focus on Reduced Transactional Costs – Up to 10% out of the box MIPS savings 12 – Up to 30% savings on network support• Improved Productivity – Up to 50% faster deployment of IMS resource definitions and changes• Improved Performance – Database logging up to 2x faster – and much more…17 © 2011 IBM 17
  • 18. Smarter Computing: System z Analyst Summit IBM Offers a Complete Information Ecosystem Transactional & Business Collaborative Applications Analyze Analytics Applications Content Integrate Big Data Master Manage Data Data Cubes & Mining Streams Data DataExternal WarehousesInformationSources Content streaming Information Standards Govern Security & Privacy Lifecycle Quality 18 © 2011 IBM 18
  • 19. Smarter Computing: System z Analyst Summit Information Management for System z IMS 12 Transactional & Collaborative Analyze Active Active for z/OS Business Industry Models for System z Applications Analytics Applications Cognos BI for z/OS Content Integrate Master Smart Analytics Optimizer for z/OS Big Data OMEGAMON DB2 end–to-end monitoring 2011 Data Manage Data Cubes & Mining DB2 10 for z/OS Streams DB2 Sort for z/OS Data DataExternal WarehousesInformationSources Guardium for System z Content SPSS for System z streaming Information Standards Govern ISAS 9600 for System z Security & Privacy Lifecycle Quality IMS Tools Solution Packs for z/OS Analytics IMS 11 for z/OS 2010 InfoSphere Discovery for z/OS Information-Led InfoSphere Warehouse for System z Transformation Cognos 8 BI for System z InfoSphere MDM Server for System z Business Intelligence Optim Data Governance for System z 2009 Information Server for System z 2008 Information Agenda Information On Demand Data Warehousing 19 © 2011 IBM 19
  • 20. Smarter Computing: System z Analyst SummitGuardium for System zAlready A Must Have in Banking• Granular, real-time policies & auditing – Who, what, when, how• Provides a unified view and secure audit trail of all database activities – Across both mainframe and distributed environments – Enterprise-wide compliance reporting, alerting, analytics & forensics Guardium success has significantly extended into the mainframe environment – Newly integrated System z event capture technology th G row – Highly optimized for mainframe performance 0% 010 40 in 2 Compliance officers and auditors have begun to broaden their scope of interest to include the mainframe Significant growth potential remains20 © 2011 IBM 20
  • 21. Smarter Computing: System z Analyst Summit OPTIM TDM/DP for System z Already a must have for production support environments• Provides consistent privatized data – Relational and Legacy data subsets Compliance – Applies Data privacy policies Training – Extensive out-of-the-box masking capabilities Q.A.• Granular Production to Test Data solution – Use Cases and Data alignment – Personal and system refresh Development – Audit data changes – Part of an Enterprise wide solution – Native to z, but z expertise not required • OPTIM is native to z and distributed – Highly optimized for both environments • Process optimization – Storage and CPU footprint reduction – Higher quality data for development – Supports compliance/security requirements • Significant growth potential remains – 50%+ of Fortune 500 – Enterprise General Business growth opportunity 21 © 2011 IBM 21
  • 22. Smarter Computing: System z Analyst Summit Client Success Story z/OS – Sun Life Financial Challenges Business Benefits • Application Development:: Dramatically reduced turn 1. “Exploding” Infrastructure Challenge around time for new test data provisioning. • Data privacy projects included compliance, privacy Large Mainframe (DB2, IMS & VSAM) environment with test sourcing options and third-party support. environments growing at 60% YOY to support business Synchronizing the quality assurance data for multiple requirements. applications across multiple platforms (z&/OS & Test beds were 7x-10x production footprint LUW) through data masking garnered the largest savings - CAD$750,000 for the first implementation. Charge back costs tripling every 3 years due to explosive data • Facilitate regulatory compliance: Ability to leverage growth. masking rules across all platforms remains a tremendous asset. 2. Application Development Challenge • DBMS Migration: Optim enabled the rapid migration Large data sets unwieldy and slow to work with hampering of Sybase applications to Oracle and DB2. creation and implementation of new business • Testing Productivity: Optim Compare facilities functionality and system integration testing improved developer ability to identify and correct 3. Lack of a Standardized TDM Approach errors far earlier in the SDLC process. Business as usual solutions for managing exponential data ” growth was not cost-effective and required a “best practice” standardized approach for the lifecycle “With the overall OPTIM suite, we achieved our management and governance of data. break even in one year and are well on our way to achieving the benefits of the external 5 year Solution business case (> $7M return). We felt this was too ambitious, we’re very pleased to stand• IBM® OptimTM Test Data Management & corrected”. - Sun Life Data Privacy for Mainframe (and Distributed Platforms) Standardize test data management & privacy processes into a single, unified service across all 22 applications both on the mainframe, packaged © 2011 IBM 22 apps and distributed systems
  • 23. Smarter Computing: System z Analyst Summit Smart Analytics System The integrated optimized system for business analytics Integrated Cognos Business Intelligence Integrated InfoSphere Warehouse In-database cubing and mining Choice of platform and OS Scale ‘On Demand’ Modular application interfaces Built for complex and mixed workloads Autonomic tuning 23 © 2011 IBM23 23
  • 24. Smarter Computing: System z Analyst Summit Europe The European Headquarters in Belgium selects IBM System z platform for DW & BI "We are using the Smart Analytics System 9600 for our next generation data warehouse and business analytics applications. It was simply the most cost effective and scalable platform compared to every one we tested” The first IBM System z196 deployed in Belgium will be used for DW & BI DB2 for z/OS InfoSphere Warehouse for System z InfoSphere DataStage for System z 24 © 2011 IBM24 24 Cognos BI for System z
  • 25. Smarter Computing: System z Analyst Summit IBM Maximizing Outcomes $14B USD in Acquisitions since 2005 10,000+ Technical Professionals 7,500+ Dedicated Consultants Governance, Risk & 2011 Compliance 4,000+ High Value Business Partners Social Analytics and Consumer Insight 27,000+ Business Partner Certifications Smart Analytics Systems Largest Math Department in Advanced Case Management Federal security analytics Private Industry Content Analytics Stream Computing Pervasive Content pureScale pureXML Deep Compression Developer Productivity Autonomic Operations 2006 25 © 2011 IBM25 25
  • 26. Information Management Smarter Computing: System z Analyst Summit 26 © 2011 IBM26 26
  • 27. Smarter Computing: System z Analyst SummitTrademarks and disclaimersIntel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United Statesand other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, othercountries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registeredcommunity trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-basedtrademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of anykind.The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources fornon-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy ofperformance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Suchcommitments are only made in IBM product announcements. The information is presented here to communicate IBMs current investment and development activities as a good faith effort to help with our customers future planning.Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as theamount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performanceimprovements equivalent to the ratios stated here.Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing inyour geography.Photographs shown may be engineering prototypes. Changes may be incorporated in production models.© IBM Corporation 2011. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.27 © 2011 IBM 27