“ Social Media 101 " Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
Do you use any of these now?
Delicious.com Link to SMS http://delicious.com/sewardextenson/bl
Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0
Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your au...
Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul><...
SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults us...
Of adult SNS users: <ul><ul><li>73% have a Facebook account  </li></ul></ul><ul><ul><li>48% have a MySpace profile  </li><...
Harness the power of SNS 1 Cell Phone Text           AmplifyIT AmplifyIT           Twitter and Wordpress Twitte r         ...
Why Should Your Organization be a part of Social Media? <ul><li>Relationships – Putting a face your business and making th...
<ul><li>First known for its ability to create social networks of personal friends, thus sharing what’s happening, photos, ...
 
 
 
Facebook and Blog
Now let’s join a Facebook page <ul><li>First, we’ll create one </li></ul><ul><li>Of course we need to have our account set...
Some Facts <ul><li>Social media is still thought of as the domain of young people but it isn’t! </li></ul><ul><ul><li>Fast...
Join Facebook Page <ul><li>Search ‘Nebraska Social Media Workshop’ </li></ul>
Twitter.com
How to use Twitter <ul><li>Must have an account, which is free. </li></ul><ul><ul><li>Select a user name you can live with...
 
 
Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and hav...
Let’s Tweet Send all your tweets including this #hashtag first. #nec10
TweetDeck
Blogs
 
Dorchestertimes.com  (Blog)
Huskerpreneur.com
Flickr <ul><li>A place for photos that can be shared or stored. </li></ul><ul><li>Communities or groups can be set up to c...
Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join ...
 
 
 
 
youtube <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Vid...
Video  <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to youtube.com </li></ul></ul></ul><ul><ul><ul><li>U...
There is more to the &quot;Social&quot; story <ul><li>http://www.go2web20.net/  </li></ul><ul><li>  </li></ul><ul><li>Othe...
“ Social Media 101 &quot; Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
Social Media Policies <ul><li>Susan Schneider </li></ul><ul><li>Jackson Lewis LLP </li></ul><ul><li>10050 Regency Circle, ...
Key Provisions of A Social Media Policy
Employee Responsibility <ul><ul><ul><li>Responsible for online activity conducted personally or which can be traced to Com...
Company Policies <ul><ul><li>All Company Polices apply to on-line use: </li></ul></ul><ul><ul><ul><li>Handbook, Policies <...
Posting During  Work Time <ul><li>Options </li></ul><ul><li>No personal posting during working time or on Company equipmen...
Right to Monitor <ul><li>Company reserves the right to monitor or access </li></ul><ul><ul><li>All public blogs and social...
10050 Regency Circle, Suite 400 Omaha, Nebraska  68114 (402) 391-1991 www.jacksonlewis.com Presented by: Susan M. Schneide...
Four Steps for Social Marketing Success http://searchenginewatch.com/3635372
Content  is the number one reason people come to our Web sites
You may access this presentation at http://slideshare.net Search for Green Expo 2010’ Or the new Facebook Page!
Questions? Can You Find  Value in Social Media?  Dennis Kahl UNL Extension [email_address] THANK YOU ! ! Nebraska Green Ex...
<ul><li>Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Linc...
Visit the UNL BIT Mobile at 3:30 <ul><li>Mobile computer lab UNL Extension teaches entreprenuerial technology classes in a...
Upcoming SlideShare
Loading in...5
×

Ne City Soc Media 101

504

Published on

This slide set was used at Nebraska City on March 3. There are notes accompanying some of the slides.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ne City Soc Media 101

  1. 1. “ Social Media 101 &quot; Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
  2. 2. Do you use any of these now?
  3. 3. Delicious.com Link to SMS http://delicious.com/sewardextenson/bl
  4. 4. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0
  5. 5. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul><ul><ul><li>View this presentation on your computer at: </li></ul></ul><ul><ul><ul><li>http://www.slideshare.net </li></ul></ul></ul>
  6. 6. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
  7. 7. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
  8. 8. Of adult SNS users: <ul><ul><li>73% have a Facebook account </li></ul></ul><ul><ul><li>48% have a MySpace profile </li></ul></ul><ul><ul><li>14% have an account on LinkedIn </li></ul></ul><ul><ul><li>1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com </li></ul></ul><ul><ul><li>10-12% are on &quot;other&quot; sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
  9. 9. Harness the power of SNS 1 Cell Phone Text          AmplifyIT AmplifyIT         Twitter and Wordpress Twitte r        Facebook
  10. 10. Why Should Your Organization be a part of Social Media? <ul><li>Relationships – Putting a face your business and making them human. </li></ul><ul><li>Allows you to reach audiences away from your immediate local area. </li></ul><ul><li>Unites related groups and leverages the playing field. </li></ul><ul><li>Great way to spread info to other groups in a quick manner. </li></ul><ul><li>Great way to tell your story to a variety of audiences. </li></ul>
  11. 11. <ul><li>First known for its ability to create social networks of personal friends, thus sharing what’s happening, photos, videos, etc. </li></ul><ul><li>Now also considered as a great place to create a web page to reach targeted audiences in a direct marketing way for very little cos. </li></ul><ul><li>Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience. </li></ul>
  12. 15. Facebook and Blog
  13. 16. Now let’s join a Facebook page <ul><li>First, we’ll create one </li></ul><ul><li>Of course we need to have our account set up. </li></ul><ul><li>Only one account per person is allowed. </li></ul><ul><li>What shall we name the page that would be a resource for you all to share? </li></ul><ul><li>After it is created, be sure you join it. </li></ul><ul><li>Write down the Facebook page name on the small resource card you have </li></ul><ul><li>Type in the complete page name in the search box and it will take you there. </li></ul>
  14. 17. Some Facts <ul><li>Social media is still thought of as the domain of young people but it isn’t! </li></ul><ul><ul><li>Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above. </li></ul></ul><ul><li>Special interest groups are using social technology and social media to engage people who are passionate about their causes. </li></ul><ul><li>Our audience is there and more will be soon. </li></ul>Source: Emily Vaughan – National Journal – 10-19-09 Nextgov
  15. 18. Join Facebook Page <ul><li>Search ‘Nebraska Social Media Workshop’ </li></ul>
  16. 19. Twitter.com
  17. 20. How to use Twitter <ul><li>Must have an account, which is free. </li></ul><ul><ul><li>Select a user name you can live with </li></ul></ul><ul><ul><li>Determine password that you can remember </li></ul></ul><ul><li>Begin to follow people </li></ul><ul><li>Find groups that are of your interest </li></ul><ul><li>Make contributions to the group for recognition </li></ul><ul><li>The more you contribute the more that people will follow </li></ul><ul><li>Let’s see how it works. </li></ul>
  18. 23. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>Green Expo is using the hashtag #negreenexpo . </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
  19. 24. Let’s Tweet Send all your tweets including this #hashtag first. #nec10
  20. 25. TweetDeck
  21. 26. Blogs
  22. 28. Dorchestertimes.com (Blog)
  23. 29. Huskerpreneur.com
  24. 30. Flickr <ul><li>A place for photos that can be shared or stored. </li></ul><ul><li>Communities or groups can be set up to contribute or share photos </li></ul><ul><li>Create photo shows with embedded link back to websites </li></ul>
  25. 31. Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li>http://www.flickr.com/photos/grownebraska/ </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li>http://flickr.com/photos/24575426@N07/ </li></ul></ul></ul>
  26. 36. youtube <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - http://holykaw.alltop.com/how-to-grow-your-youtube-audience </li></ul></ul>
  27. 37. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to youtube.com </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul>
  28. 38. There is more to the &quot;Social&quot; story <ul><li>http://www.go2web20.net/ </li></ul><ul><li>  </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
  29. 39. “ Social Media 101 &quot; Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
  30. 40. Social Media Policies <ul><li>Susan Schneider </li></ul><ul><li>Jackson Lewis LLP </li></ul><ul><li>10050 Regency Circle, Ste 400 </li></ul><ul><li>Omaha, NE 68114 </li></ul><ul><li>402.391.1991 | Main </li></ul><ul><li>402.827.4257 | Direct </li></ul><ul><li>schneids@jacksonlewis.com </li></ul>
  31. 41. Key Provisions of A Social Media Policy
  32. 42. Employee Responsibility <ul><ul><ul><li>Responsible for online activity conducted personally or which can be traced to Company </li></ul></ul></ul><ul><ul><ul><li>Disclosure: </li></ul></ul></ul><ul><ul><ul><ul><li>Use true identity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>If Company mentioned and expressing opinion regarding Company </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Must state posting is personal opinion, not that of Company </li></ul></ul></ul></ul></ul>
  33. 43. Company Policies <ul><ul><li>All Company Polices apply to on-line use: </li></ul></ul><ul><ul><ul><li>Handbook, Policies </li></ul></ul></ul><ul><ul><ul><li>Confidentiality of sensitive Company data </li></ul></ul></ul><ul><ul><ul><li>Privacy of personal information </li></ul></ul></ul><ul><ul><ul><li>Discrimination and Harassment </li></ul></ul></ul><ul><ul><ul><li>Applicable Law </li></ul></ul></ul><ul><ul><ul><ul><li>Copyright </li></ul></ul></ul></ul>
  34. 44. Posting During Work Time <ul><li>Options </li></ul><ul><li>No personal posting during working time or on Company equipment </li></ul><ul><li>Limited use – doesn’t interfere with responsibilities </li></ul><ul><li>NLRB Rights </li></ul>
  35. 45. Right to Monitor <ul><li>Company reserves the right to monitor or access </li></ul><ul><ul><li>All public blogs and social networking sites </li></ul></ul><ul><ul><li>All Company computers </li></ul></ul><ul><ul><li>No expectation of Privacy </li></ul></ul>
  36. 46. 10050 Regency Circle, Suite 400 Omaha, Nebraska 68114 (402) 391-1991 www.jacksonlewis.com Presented by: Susan M. Schneider [email_address] Kenneth M. Wentz III [email_address]
  37. 47. Four Steps for Social Marketing Success http://searchenginewatch.com/3635372
  38. 48. Content is the number one reason people come to our Web sites
  39. 49. You may access this presentation at http://slideshare.net Search for Green Expo 2010’ Or the new Facebook Page!
  40. 50. Questions? Can You Find Value in Social Media? Dennis Kahl UNL Extension [email_address] THANK YOU ! ! Nebraska Green Expo 2010
  41. 51. <ul><li>Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Lincoln cooperating with the Counties and the United States Department of Agriculture. </li></ul><ul><li>University of Nebraska – Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska – Lincoln and the United States Department of Agriculture. </li></ul>
  42. 52. Visit the UNL BIT Mobile at 3:30 <ul><li>Mobile computer lab UNL Extension teaches entreprenuerial technology classes in across NE </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×