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ROI of Email Marketing

by DJ Waldow on Nov 03, 2010

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Eungjin Cho , Database Security,Vulnerability Assessment Consultant/QA Division Head at (주)웨어밸리 품질경영실 본부장 1 year ago

ROI of Email Marketing — Presentation Transcript

The ROI of email marketing is $43.62 If...
You set proper expectations during the sign-up process
You do NOT purchase email lists
You’ve earned the trust of your subscribers
Your emails provide value
You send timely, targeted, relevant (valuable) emails to subscribers who have asked for them
Your subject line is compelling enough for a subscriber to open, then read
The ﬂow from email to website to conversion are seamless
Your offer is so valuable and so compelling that even after buying, your subscribers share with their network
The ROI of email marketing is $43.62 Learn how Blue Sky Factory can help exceed that number