Transcript of "Online Marketing Summit: Email Marketing - The Digital Glue of Social Media"
Email Marketing: The Digital Glue of Social Media
Director of Community
Blue Sky Factory
May 27, 2010
Who is ?
Blue Sky Factory is all about your success (Blue Sky), and the idea that
success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
Why Cross-Pollinate Email & Social?
1. Makes both email & social media messages more
powerful & effective
2. Extends the reach of your emails & social
3. Pinpoints influential brand ambassadors
4. Grows your email database & social networks
5. All the cool kids are doing it