Email Marketing: The Digital Glue of Social Media

  DJ Waldow
  Director of Community
  Blue Sky Factory
  May 27, 2010
Who is                                       ?




Blue Sky Factory is all about your success (Blue Sky), and the idea tha...
http://www.blueskyfactory.com/oms/


                                     3
Email Marketing:
The Digital Glue of Social Media
                             4
The Next 40 Minutes, 13 seconds (give or take)

                   SILOS
    INTERDEPENDENCY
   CROSS-POLLINATION
        ...
Silos




        6
EMAIL MARKETING   SOCIAL MEDIA




                            7
EMAIL MARKETING                  SOCIAL MEDIA
    Old school                        New school
       Dead                ...
THE PERSON MANAGING
 YOUR EMAIL MARKETING
 PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON

                      9
Interdependency




                  10
THIS IS GOOD NEWS!




SO IS THIS!

                               11
Social Media Needs Email Marketing
                               13
Social Media Needs Email Marketing
                               14
Learn how to add
this email sign up
 widget to your
 Facebook page




Email Marketing Needs Social Media
                ...
Email Marketing Needs Social Media
                               16
17
Cross-Pollination




                    18
Include ability to share (make it easy)
                                     19
Include ability to share (make it easy)
                                     20
Ask subscribers to follow, join, watch
                                  21
Ask subscribers to follow, join, watch
                                  22
Ask subscribers to follow, join, watch
                                  23
Ask subscribers to follow, join, watch
                                  24
Provide Incentive (What’s in it for me?)
                                      25
Provide Incentive (What’s in it for me?)
                                      26
Why Cross-Pollinate Email & Social?

1. Makes both email & social media messages more
 powerful & effective
2. Extends the...
28
All the cool kids are doing it!
                                  29
Connect!




    Blue Sky Factory               DJ Waldow
   blueskyfactory.com        Director of Community
blog.blueskyf...
OMS 23-City Tour
Coming to a city near you!
   Early Bird savings available now
  www.onlinemarketingsummit.com
IMAGE CREDIT:

•   Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
•   Whale - http://www...
Online Marketing Summit: Email Marketing - The Digital Glue of Social Media
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Online Marketing Summit: Email Marketing - The Digital Glue of Social Media

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DJ Waldow discusses how email marketing and social media are made to go together - the digital glue.

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  • Online Marketing Summit: Email Marketing - The Digital Glue of Social Media

    1. 1. Email Marketing: The Digital Glue of Social Media DJ Waldow Director of Community Blue Sky Factory May 27, 2010
    2. 2. Who is ? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing. 2
    3. 3. http://www.blueskyfactory.com/oms/ 3
    4. 4. Email Marketing: The Digital Glue of Social Media 4
    5. 5. The Next 40 Minutes, 13 seconds (give or take) SILOS INTERDEPENDENCY CROSS-POLLINATION 5
    6. 6. Silos 6
    7. 7. EMAIL MARKETING SOCIAL MEDIA 7
    8. 8. EMAIL MARKETING SOCIAL MEDIA Old school New school Dead Alive Dull, Boring Shiny, Exciting Tough to make $ “Easy Money” (Note Sarcasm) 8
    9. 9. THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON 9
    10. 10. Interdependency 10
    11. 11. THIS IS GOOD NEWS! SO IS THIS! 11
    12. 12. Social Media Needs Email Marketing 13
    13. 13. Social Media Needs Email Marketing 14
    14. 14. Learn how to add this email sign up widget to your Facebook page Email Marketing Needs Social Media 15
    15. 15. Email Marketing Needs Social Media 16
    16. 16. 17
    17. 17. Cross-Pollination 18
    18. 18. Include ability to share (make it easy) 19
    19. 19. Include ability to share (make it easy) 20
    20. 20. Ask subscribers to follow, join, watch 21
    21. 21. Ask subscribers to follow, join, watch 22
    22. 22. Ask subscribers to follow, join, watch 23
    23. 23. Ask subscribers to follow, join, watch 24
    24. 24. Provide Incentive (What’s in it for me?) 25
    25. 25. Provide Incentive (What’s in it for me?) 26
    26. 26. Why Cross-Pollinate Email & Social? 1. Makes both email & social media messages more powerful & effective 2. Extends the reach of your emails & social networks 3. Pinpoints influential brand ambassadors 4. Grows your email database & social networks 5. All the cool kids are doing it 27
    27. 27. 28
    28. 28. All the cool kids are doing it! 29
    29. 29. Connect! Blue Sky Factory DJ Waldow blueskyfactory.com Director of Community blog.blueskyfactory.com djwaldow@blueskyfactory.com @blueskyfactory @djwaldow 30
    30. 30. OMS 23-City Tour Coming to a city near you! Early Bird savings available now www.onlinemarketingsummit.com
    31. 31. IMAGE CREDIT: • Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons) • Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons) • Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons) • Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html 32
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