Making the Case For Email Marketing: Evo '11
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Making the Case For Email Marketing: Evo '11

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This deck is part of the Email Marketing panel I presented at Evo '11 - http://agenda.evoconference.com/event/18122d1628d02289305be8c2cafe186d - I talk about why email marketing is not dead and how......

This deck is part of the Email Marketing panel I presented at Evo '11 - http://agenda.evoconference.com/event/18122d1628d02289305be8c2cafe186d - I talk about why email marketing is not dead and how to ensure a high ROI

http://socialbutterflyguy.com/

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  • 1. Email Marketing is DEAD. (or is it?) DJ Waldow @djwaldow Social Butterfly Guy
  • 2. Quick. Don’t think. Just respond. When I hear email(marketing), I think of…
  • 3. Flickr: janetgalore
  • 4. Flickr: cambodia4kidsorg
  • 5. (Another) Quiz How many of you have…
  • 6. Source: Email Marketing Reports
  • 7. THE ROI OF EMAIL MARKETING IS $43.62 IF
  • 8. You set properexpectations duringthe sign-up process
  • 9. You do NOTpurchase email lists
  • 10. You’ve earned the trust of your subscribers
  • 11. Your emailsprovide value
  • 12. You send timely, targeted,relevant (valuable) emails to subscribers who have asked for them
  • 13. Your subject line is compelling enough for asubscriber to open, then read
  • 14. The flow from email towebsite to conversion are seamless
  • 15. Your offer is so valuable andso compelling that even after buying, your subscribers share with their network
  • 16. Flickr: wwworks DJ Waldow @djwaldow Social Butterfly Guy