Email marketing: The digital glue of social media - OMS Denver (June, 2010)

Online Marketing Summit
Denver | June 23, 2010
Email Marketing:
The Digital Glue of Social Media
DJ Waldow
Director of Community
Blue Sky Factory

Email Marketing: The Digital Glue of Social Media

WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY

HOUSEKEEPING
Slide Stuff:
Publicly available – http://www.slideshare.net/djwaldow
Twitter Stuff:
@djwaldow
@blueskyfactory
@OMSummit
#OMSDEN

Engagement
Email Marketing
Relationships
Conversations
Community
Social Media
Awareness
Sales
WHAT ARE WE TALKING ABOUT? … in no particular order …

Silos
Interdependency
Cross-Pollination
WHAT ELSE?

B2B VS. B2C

SILOS EMAIL MARKETING SOCIAL MEDIA

EMAIL MARKETING
Old school
Dead
Dull, Boring
Tough to make $
SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS

EMAIL MARKETING SOCIAL MEDIA

THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON
SILOS

INTERDEPENDENCY

Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.

SOCIAL MEDIA NEEDS EMAIL MARKETING

SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS

Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA

EMAIL MARKETING NEEDS SOCIAL MEDIA

CROSS-POLLINATION

EFFECTIVE CROSS-POLLINATION
Include
Make it easy
Be creative
Ask
Tell me why
Provide incentive
Don’t forget offline

CROSS-POLLINATION: INCLUDE

CROSS-POLLINATION: MAKE IT EASY

CROSS-POLLINATION: BE CREATIVE

CROSS-POLLINATION: ASK

CROSS-POLLINATION: TELL ME WHY

CROSS-POLLINATION: PROVIDE INCENTIVE

CROSS-POLLINATION: DON’T FORGET OFFLINE

BENEFITS OF CROSS-POLLINATION
Makes both email & social media messages more powerful & effective
Extends the reach of your emails & social networks
Pinpoints influential brand ambassadors
Grows your email database & social networks
All the cool kids are doing it

CONTINUE THE CONVERSATION

Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words
B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide)
Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
Batman - http://www.flickr.com/photos/locationscout/3595095042
Robin - http://www.flickr.com/photos/locationscout/3595095146/
Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)
Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)
Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails-with.html
Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/
Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522
U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/
Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/
Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/
Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497
Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*All other images are screengrabs from Twitter or my personal email inbox
IMAGE CREDIT

Thank You
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www.onlinemarketingsummit.com
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Email marketing: The digital glue of social media - OMS Denver (June, 2010)

by DJ Waldow on Jun 23, 2010

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