Email marketing: The digital glue of social media - OMS Denver (June, 2010)

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Email Email Marketing: The Digital Glue of Social Media

Engagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.

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Email marketing: The digital glue of social media - OMS Denver (June, 2010)

  1. 1. <ul><li>Online Marketing Summit </li></ul><ul><li>Denver | June 23, 2010 </li></ul><ul><li>Email Marketing: </li></ul><ul><li>The Digital Glue of Social Media </li></ul><ul><li>DJ Waldow </li></ul><ul><li>Director of Community </li></ul><ul><li>Blue Sky Factory </li></ul>
  2. 2. Email Marketing: The Digital Glue of Social Media
  3. 3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  4. 4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
  5. 5. HOUSEKEEPING <ul><li>Slide Stuff: </li></ul><ul><li>Publicly available – http://www.slideshare.net/djwaldow </li></ul><ul><li>Twitter Stuff: </li></ul><ul><li>@djwaldow </li></ul><ul><li>@blueskyfactory </li></ul><ul><li>@OMSummit </li></ul><ul><li>#OMSDEN </li></ul>
  6. 6. <ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li></ul><ul><li>Community </li></ul><ul><li>Social Media </li></ul><ul><li>Awareness </li></ul><ul><li>Sales </li></ul>WHAT ARE WE TALKING ABOUT? … in no particular order …
  7. 7. <ul><li>Silos </li></ul><ul><li>Interdependency </li></ul><ul><li>Cross-Pollination </li></ul>WHAT ELSE?
  8. 8. B2B VS. B2C
  9. 9. SILOS
  10. 10. SILOS EMAIL MARKETING SOCIAL MEDIA
  11. 11. <ul><li>EMAIL MARKETING </li></ul><ul><li>Old school </li></ul><ul><li>Dead </li></ul><ul><li>Dull, Boring </li></ul><ul><li>Tough to make $ </li></ul>SOCIAL MEDIA New school Alive Shiny, Exciting “ Easy Money” (Note Sarcasm) SILOS
  12. 12.
  13. 13. EMAIL MARKETING SOCIAL MEDIA
  14. 14. <ul><li>THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT YOUR SOCIAL MEDIA PERSON </li></ul>SILOS
  15. 15. INTERDEPENDENCY
  16. 16. INTERDEPENDENCY
  17. 17. INTERDEPENDENCY
  18. 18. INTERDEPENDENCY
  19. 19. INTERDEPENDENCY
  20. 20. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.
  21. 21. SOCIAL MEDIA NEEDS EMAIL MARKETING
  22. 22. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS
  23. 23. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA
  24. 24. EMAIL MARKETING NEEDS SOCIAL MEDIA
  25. 25. EMAIL MARKETING NEEDS SOCIAL MEDIA
  26. 26. EMAIL MARKETING NEEDS SOCIAL MEDIA
  27. 27. CROSS-POLLINATION
  28. 28. EFFECTIVE CROSS-POLLINATION <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell me why </li></ul><ul><li>Provide incentive </li></ul><ul><li>Don’t forget offline </li></ul>
  29. 29. CROSS-POLLINATION: INCLUDE
  30. 30. CROSS-POLLINATION: INCLUDE
  31. 31. CROSS-POLLINATION: MAKE IT EASY
  32. 32. CROSS-POLLINATION: BE CREATIVE
  33. 33. CROSS-POLLINATION: ASK
  34. 34. CROSS-POLLINATION: ASK
  35. 35. CROSS-POLLINATION: TELL ME WHY
  36. 36. CROSS-POLLINATION: TELL ME WHY
  37. 37. CROSS-POLLINATION: PROVIDE INCENTIVE
  38. 38. CROSS-POLLINATION: PROVIDE INCENTIVE
  39. 39. CROSS-POLLINATION: PROVIDE INCENTIVE
  40. 40. CROSS-POLLINATION: DON’T FORGET OFFLINE
  41. 41. CROSS-POLLINATION: DON’T FORGET OFFLINE
  42. 42. CROSS-POLLINATION: DON’T FORGET OFFLINE
  43. 43. BENEFITS OF CROSS-POLLINATION <ul><li>Makes both email & social media messages more powerful & effective </li></ul><ul><li>Extends the reach of your emails & social networks </li></ul><ul><li>Pinpoints influential brand ambassadors </li></ul><ul><li>Grows your email database & social networks </li></ul><ul><li>All the cool kids are doing it </li></ul>
  44. 44.
  45. 45.
  46. 46. CONTINUE THE CONVERSATION
  47. 47. <ul><li>Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>B2B vs. B2C: DJ Waldow via iPhone (Dela Quist slide) </li></ul><ul><li>Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons) </li></ul><ul><li>Batman - http://www.flickr.com/photos/locationscout/3595095042 </li></ul><ul><li>Robin - http://www.flickr.com/photos/locationscout/3595095146/ </li></ul><ul><li>Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons) </li></ul><ul><li>Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons) </li></ul><ul><li>Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html </li></ul><ul><li>Kohl’s email: http://www.retailemailblog.com/2010/05/am-inbox-dedicated-social-emails-with.html </li></ul><ul><li>Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/ </li></ul><ul><li>Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522 </li></ul><ul><li>U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/ </li></ul><ul><li>Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/ </li></ul><ul><li>Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/ </li></ul><ul><li>Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497 </li></ul><ul><li>Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726 </li></ul><ul><li>*All other images are screengrabs from Twitter or my personal email inbox </li></ul>IMAGE CREDIT
  48. 48. <ul><li>Thank You </li></ul><ul><li>Visit </li></ul><ul><li>www.onlinemarketingsummit.com </li></ul><ul><li>f or more information </li></ul><ul><li>Follow us @OMSummit </li></ul>

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