• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Email Marketing & Social Media: Like Batman & Robin
 

Email Marketing & Social Media: Like Batman & Robin

on

  • 2,052 views

Learn more about BlueSkyFactory.com...

Learn more about BlueSkyFactory.com

According to the Direct Marketing Association, email marketing provides a higher return on investment (ROI) than any other marketing channel. In 2009, it returned $43.62 for every dollar spent, and it’s expected to return $42.08 in 2010. Now, with the power of social media to complement this timely, targeted, and measureable channel, email marketing will help you drive sales, create brand awareness, build customer relationships, and extend your marketing message more easily than ever before.

---

The savvy email strategist is incorporating social media into their marketing mix, and it’s important for you to integrate and find a balance with email marketing, social media, and other online channels.

In this webinar, DJ Waldow will discuss new media strategy and how social media and email marketing can work together to build your business.

You Will Leave With a Full Understanding Of:

* ROI associated with direct marketing email spend

* Email consumption levels by social media segments

* How social media is powering email marketing

* How, in turn, email marketing is powering social media

* 7 keys to effective cross-pollination of email marketing and social media

* 6 steps you, as an executive, can take today to maximize your email marketing ROI

Statistics

Views

Total Views
2,052
Views on SlideShare
2,049
Embed Views
3

Actions

Likes
2
Downloads
14
Comments
0

1 Embed 3

http://www.effective-email.co.uk 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Email Marketing & Social Media: Like Batman & Robin Email Marketing & Social Media: Like Batman & Robin Presentation Transcript

    • Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community EMAIL MARKETING & SOCIAL MEDIA: LIKE BATMAN & ROBIN
    • WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
    • FREE STUFF! (EBOOK) blueskyfactory.com/meng
    • WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
    • HOUSEKEEPING Slides: http://www.slideshare.net/djwaldow
      • Twitter
      • @djwaldow
      • @blueskyfactory
      • @MENGonline
      • #MENGonline
    • THE NEXT 45+ MINUTES
      • Email marketing as the digital glue
      • Batman & Robin: Integrating email marketing & social media
      • 6 Steps That You (The Executive) Can Take Today
    •  
    • OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA
    •  
    • EMAIL MARKETING SOCIAL MEDIA
    •  
    • For more details, visit Mark Brownlow's No Man Is An Iland Blog
    • For more details, visit the Nielsen Blog
      • Engagement
      • Email Marketing
      • Relationships
      • Conversations
      • Community
      • Social Media
      • Awareness
      • Sales
    • $43.62
    • $43.62 … assuming you do it correctly…
    • TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #MENGonline
    • http://www.flickr.com/photos/ryanready/464022588/
    • CHARTS, STATS, GRAPHS!
    • CHARTS, STATS, GRAPHS!
    • TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #MENGonline
    •  
    •  
    •  
    • TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #MENGonline
    •  
    •  
    • 55+ EMAIL NOTIFICATIONS
    • EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS EMAIL MARKETING
    • Learn how to add this email sign up widget to your Facebook page
    • SOCIAL MEDIA DRIVES EMAIL MARKETING
    • SOCIAL MEDIA DRIVES EMAIL MARKETING
    • EMAIL MARKETING DRIVES SOCIAL MEDIA
    • EMAIL MARKETING DRIVES SOCIAL MEDIA
    • TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #MENGonline
      • Include
      • Make it easy
      • Be creative
      • Ask
      • Tell me why
      • Provide incentive
      • Offline
      7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING & SOCIAL MEDIA
      • Follow, Friend, Subscribe, Connect
      • Share With Your Network (SWYN)
        • Post to Facebook wall
        • Send to LinkedIn Group
        • Tweet to followers
      EMAIL MARKETING & SOCIAL MEDIA CROSS-POLLINATION
    • INCLUDE
    • NATIONAL GEOGRAPHIC
    • CARTER’S
    • URBAN OUTFITTERS
    • SPREADSHIRT
    • MAKE IT EASY
    • PETCO
    • BE CREATIVE
    • BON APPÉTIT
    • ASK
    •  
    •  
    •  
    •  
    •  
    • TELL ME WHY
    •  
    •  
    •  
    •  
    •  
    •  
    • PROVIDE INCENTIVE
    •  
    •  
    •  
    •  
    • OFFLINE
    •  
    •  
    •  
    •  
    • TWEETAWAY TAKEAWAY 7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline. #MENGonline
    • 6 Steps That You (The Executive) Can Take Today
    • 1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP) (Subtle, huh?)
    • 2. SIGN UP FOR PEER AND INDUSTRY EMAILS
    • 3. CREATE YOUR SOCIAL MEDIA PROFILES
    • 4. LINK EMAIL MARKETING TO SOCIAL MEDIA
    • 5. TEST. TEST. TEST.
    • 6. MEASURE ROI $43.62 … assuming you do it correctly…
    • WRAPPING UP
    • IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
      • Email marketing as the digital glue
      • Batman & Robin: Integrating email marketing & social media
      • 6 Steps That You (The Executive) Can Take Today
    • IF I WASN’T, LET’S TALK FURTHER
    • CREDITS
      • Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words
      • Batman - http://www.flickr.com/photos/locationscout/3595095042
      • Robin - http://www.flickr.com/photos/locationscout/3595095146/
      • Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
      • Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/
      • Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522
      • U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/
      • Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/
      • Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/
      • Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497
      • Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
      • *Unless noted on the specific slide, all other images are
      • screen grabs from a website, Twitter or my personal email inbox