Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
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DJ Waldow, of Blue Sky Factory - http://blueskyfactory.com - shares the 6 Core Elements of Permission-Based Email Marketing in this 29-minute webinar. ...

DJ Waldow, of Blue Sky Factory - http://blueskyfactory.com - shares the 6 Core Elements of Permission-Based Email Marketing in this 29-minute webinar.

Full Webinar (With Audio) is here: http://www.blueskyfactory.com/why-blue-sky-factory/webinars-and-whitepapers/6-core-elements-of-permission-based-email-marketing-webinar/

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  • *Ask <br /> *Opt In <br />
  • *Say it. Mean it. Honor it. <br /> *Don&apos;t sell email addy <br />
  • *Domain/IP - RP reputation <br /> *Hard to shake good (bad) reputation <br />
  • *Pref Center <br /> *Opt down, opt out (Groupon unsub) <br />
  • *What, when, frequency <br />
  • *CAN-SPAM = Can Spam <br /> *Link to CAN-SPAM ... but talk about main tenants <br />
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Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing Presentation Transcript

  • 1. 6 Core Elements of Permission- Based Email Marketing DJ Waldow Director of Community Blue Sky Factory October 13, 2010 @ 2PM ET
  • 2. 18 minutes of content. Ready? #bsfwebinar
  • 3. Answers To Most Frequently Asked Questions Yes. Next week. Of course! #bsfwebinar, @blueskyfactory, @djwaldow Google “DJ Waldow” and/or “Blue Sky Factory” #bsfwebinar
  • 4. Helping to make you a better email marketer #bsfwebinar
  • 5. more! audience! delivery! opens! actions! metrics! #bsfwebinar
  • 6. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
  • 7. is si on Perm 1. #bsfwebinar
  • 8. riva cy 2 .P #bsfwebinar
  • 9. ta ti on ep u 3 .R #bsfwebinar
  • 10. e nc es r ef er 4 .P #bsfwebinar
  • 11. i on s e ct at 5 .E xp #bsfwebinar
  • 12. li an ce om p 6.C #bsfwebinar
  • 13. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
  • 14. Photo Credits Slide #7: kkbb Slide #8: theredproject Slide #9: yoko69 Slide #10: Retail Email Unsubscribe Benchmark Study 2010 (PDF) Slide #11: elaws Slide #12: danobrienmuzyka All Flickr Creative Commons unless otherwise noted. #bsfwebinar
  • 15. The floor is yours for the next 11 minutes #bsfwebinar
  • 16. DJ Waldow Director of Community Blue Sky Factory Download eBook #bsfwebinar