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Blue Sky Factory: The Anatomy of an Email (DJ Waldow 24 Sep 09_

by DJ Waldow on Sep 28, 2009

  • 6,672 views

http://www.blueskyfactory.com/ ...

http://www.blueskyfactory.com/

DJ Waldow dissects an email from top to bottom. Takeaways:

1. A thorough understanding of the various parts of an email
2. Examples of "good" and "bad" email designs
3. Tips and advice on where to spend time when planning email campaigns
4. Suggestions to increase opens, clicks, and conversion

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webinar dj waldow blue sky factory email marketing email-marketing email best practices design newsletter

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http://www.b2bemailmarketing.com 2910
http://emailmarketing.typepad.com 16
http://blog.audrey-fosseries.com 10
http://translate.googleusercontent.com 9
http://www.slideshare.net 8
http://webranding.org 4
http://www.blog.audrey-fosseries.com 3
http://xss.yandex.net 2
http://webcache.googleusercontent.com 2
http://www.emailmarketing.typepad.com 1

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14 of 4 previous next Post a comment

  • guestbeff96 Matthew Glidden Sure thing, blog away! Also not experienced with Google Wave yet, so including an angle on that would be helpful. 2 years ago Reply
    Are you sure you want to Yes No
  • indiemark Scott Hardigree | Indiemark at Scott Hardigree | Indiemark Love the snooze idea...perfect for Google Wave. 2 years ago Reply
    Are you sure you want to Yes No
  • djwaldow DJ Waldow , Founder & CEO at Waldow Social Matthew -

    Great idea. Man. Really cool. I love it. The 'email snooze' button. This is blog-worthy. Mind if I take a stab at it?

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow
    2 years ago Reply
    Are you sure you want to Yes No
  • guestbeff96 Matthew Glidden Thanks for posting this breakdown; I have a question about email footer and timeliness.

    As a customer (and occasional ad sender), I appreciate businesses with FB & Twitter links, since I can 'reward' ones I like without spending money at that moment. However, I still delete 90% of emails--usually unread--because of poor timing. (For example, a shopping ad sent on Monday morning or American Airlines promoting their dinnertime affiliates before noon.)

    I'd like to one-click 'snooze' recurring emails to get them out of my inbox now and ideally time-shift them to when I'm free. Some businesses include frequency in their email profile page, if you're willing to do a bunch of clicking. Unfortunately for them, DELETE is more convenient!

    What do you think, is there a role for email 'snooze' and are many businesses grokking timeliness?
    2 years ago Reply
    Are you sure you want to Yes No
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Blue Sky Factory: The Anatomy of an Email (DJ Waldow 24 Sep 09_ — Presentation Transcript